Applicator Bottle

Shoppers searched for this 144K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.6% of those searches ended in a purchase. Searches in the last 90 days moved -5.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $105K a year.

Searches, last 12 months

144K

Growth, 90 days vs prior 90

-5.3%

Conversion, latest week

11.6%

Market size, estimated

$105Ka year

Peak month

January4.0× the quietest month

Top search term

hair dye bottle36K searches a year

Listings sell for $6.32 on average, from $3.61 to $10.11. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At $6.32 that is $5K to $6K a year per listing.

Average price

$6.32under the $15 to $100 sweet spot

Price range

$3.61–$10.11

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

750–1,000

Revenue per listing a year

$5K–$6K

Returns

0.8%of orders · Amazon United States median 2.1%

64% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #43 within Hair Coloring Products. It carries 1,012 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings

64%

Prime listings

100%

Out of stock, average day

4.4%

Average rank

#43in Hair Coloring Products

Average rating

4.49 starsAmazon United States average 4.42 stars

Average reviews

1,012per listing

Listings tracked

22

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

45 months