Apple Perfume

Shoppers searched for this 2.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -8.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.2M a year.

Searches, last 12 months

2.4M

Growth, 90 days vs prior 90

-8.2%

Conversion, latest week

0.9%

Market size, estimated

$1.2Ma year

Top search term

dkny556K searches a year

Listings sell for $54.40 on average, from $5.52 to $150.22. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At $54.40 that is $14K to $27K a year per listing.

Average price

$54.40inside the $15 to $100 sweet spot

Price range

$5.52–$150.22

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

250–500

Revenue per listing a year

$14K–$27K

Returns

1.2%of orders · Amazon United States median 2.1%

93% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 8.6% of listings are out of stock. The average listing ranks #6,331 within Women's. It carries 482 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

99%

Out of stock, average day

8.6%

Average rank

#6,331in Women's

Average rating

4.39 starsAmazon United States average 4.42 stars

Average reviews

482per listing

Listings tracked

132

30 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

30

Successful launches

6Amazon's first-year sales bar

Average brand age

40 months