apple perfume
Worth a lookShows a fragmented shelf (top 5 take 18% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible18%top-5 click share — an open shelf
Avg price
Great$54.40avg listing price — sweet spot $15–$100
Returns
Great1.2%return rate — above 5% kills the launch gate
Market size
Great$1.2M$1.2M/yr · 2.4M searches
Review moat
Great482.16avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$5.52–$150.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-8.2%90-day search growth — must beat 0% to launch
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, apple perfume is a $1.2M/yr Amazon United States market (2.4M searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 57/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
apple perfume market data
- Units sold / yr
- 20K–25K
- avg 250–500/product
- Revenue / yr
- $1.1M–$1.4M
- units × avg price
- Conversion rate
- 0.9%
- Avg BSR
- #6,331
- Page quality
- 0%
- Prime
- 99%
- Sponsored
- 93%
- Out of stock
- 8.6%
- Avg brand age
- 40 months
- Avg seller age
- 145 days
Competition & brand share
Clicks spread well past the top 5 (18% combined) — an open shelf where new products get seen.Brands
6 rising
Sellers
80
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
18%
Top 20: 44%
Open market
0%
- DKNY98%
- Calvin Klein1%
- Al-Rehab1%
- Michael Kors0%
- Kate Kasin0%
- Dossier0%
Demand
Weekly Amazon search volume, last 36 weeks — -8.2% search growth over the last 90 days.Top apple perfume search terms
- dkny556K/yr
- dkny shoes for women285K/yr
- dkny bags for women308K/yr
- dkny be delicious213K/yr
- dkny tops for women113K/yr
- dkny women218K/yr
- dkny perfume for women125K/yr
- dkny bag90K/yr
- dkny perfume65K/yr
- be delicious dkny for women79K/yr
Top apple perfume products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
DKNY Be Delicious Eau de Parfum Perfume Spray For Women 3.4 Fl. Oz.
DKNY$66.584.7★14,568 rev
DKNY Be Delicious Discovery Set For Women - Eau de Parfum Mini Spray 0.5 Fl. Oz. & Aluminum Free Deodorant Stick 0.88 Oz.
DKNY$24.914.6★63 rev
DKNY Be Delicious Fragrance Mist For Women 8.4 Fl. Oz.
DKNY$17.274.2★1,927 rev
DKNY Be Delicious Fresh Blossom Eau de Parfum Perfume Spray For Women 1.0 Fl. Oz.
DKNY$18.884.5★5,158 rev
DKNY Womens Satchel Light Taupe Combo One Size
DKNY$57.994.3★20 rev
Newest
by launch date
DKNY Amazon Exclusive On the Go 21 Hardshell Lightweight Expandable Carry-On Luggage with Spinner Wheels Blush
DKNY$118.4710 rev
DKNY Be Delicious by Donna Karan for Women - 4 Pc Gift Set 3.4oz EDP Spray 0.5oz EDP Spray 3.4oz Body Lotion Pouch
DKNY$60.2651 rev
DKNY Be Delicious Discovery Set For Women - Eau de Parfum Mini Spray 0.5 Fl. Oz. & Aluminum Free Deodorant Stick 0.88 Oz.
DKNY$24.9163 rev
DKNY Womens Remy Shoulder Bag Pale Blush One Size
DKNY$69.7093 rev
DKNY Womens Remy Shoulder Bag Hot Cocoa One Size
DKNY$67.2793 rev
Trending
90-day click momentumDKNY Amazon Exclusive On the Go 21 Hardshell Lightweight Expandable Carry-On Luggage with Spinner Wheels Blush
DKNY$118.474.8★
DKNY Be Delicious by Donna Karan for Women - 4 Pc Gift Set 3.4oz EDP Spray 0.5oz EDP Spray 3.4oz Body Lotion Pouch
DKNY$60.264.7★
DKNY Womens Jadyn Slip on Jogger Sneaker Jet Black 7.5
DKNY$50.874.0★
DKNY Womens 2 Piece Outfit Clothing Set - Tank Top & Short (Pearl Cream Pink Plaid Stripe Print X-Large)
DKNY$11.664.7★
DKNY Be Delicious Discovery Set For Women - Eau de Parfum Mini Spray 0.5 Fl. Oz. & Aluminum Free Deodorant Stick 0.88 Oz.
DKNY$24.914.6★
What buyers say about apple perfume
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful smell”
“Socks fit great”
“GREAT PRICE”
“The bottle is good quality”
“Durable”
“Quite comfortable”
“Very soft and comfortable”
“Attractive Lightweight DKNY Carryon Suitcase”
“the size, shape, details like magnetic closure and material are all excellent”
“Love the style”
What buyers complain about
“Smelled really bad”
“thought it was going to break”
“Too Small”
“overpriced”
“Looks cheap”
“LISTING IS INCORRECT”
“not great, the cap is plastic feeling and annoying/weird to open”
“It is not very strong”
“The collar is more cream than white”
“it looks as if it was not only opened but used very disappointing”
Top return reasons
Common questions
- Is apple perfume profitable to sell on Amazon United States?
- The niche generates $1.2M/yr across 132 tracked products. 6 of 30 products launched in the last 360 days are still selling. 90-day search growth is -8.2%. Flapen's verdict: Worth a look (57/100).
- How competitive is the apple perfume niche?
- 6 brands and 80 sellers compete. The top 5 products take 18% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in apple perfume?
- Top complaints mined from reviews: Smell, Durability, Size-Overall. The return rate is 1.2%.
- What does it cost to enter the apple perfume niche?
- Listings span $5.52–$150.22; the average listing price is $54.40 (sweet spot $15–$100). The average incumbent carries 482 reviews — the moat a new listing must climb.