apple mascara
Skip itBrand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Review moat
Good586.17avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Market size
Good$285K$285K/yr · 606K searches
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$5.72–$22.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$10.45avg listing price — sweet spot $15–$100
Growth
Bad-4.6%90-day search growth — must beat 0% to launch
Competition
Bad76%top-5 click share — a locked-up shelf
Brand share
Bad94%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, apple mascara is a $285K/yr Amazon United States market (606K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 43/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
apple mascara market data
- Units sold / yr
- 25K–30K
- avg 1,500–2,000/product
- Revenue / yr
- $261K–$314K
- units × avg price
- Conversion rate
- 4.5%
- Avg BSR
- #332
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 58%
- Out of stock
- 7.7%
- Avg brand age
- 55 months
- Avg seller age
- 138 days
Competition & brand share
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 flat
Sellers
67
Top-5 brand share
94%
Top 20: 94%
Top-5 click share
76%
Top 20: 100%
Open market
0%
- Prosa54%
- Generic15%
- Topnice15%
- --6%
- Bissú6%
- PROS5%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -4.6% search growth over the last 90 days.Peak months: Jan, Feb · busiest ÷ quietest = 4.5×
Top apple mascara search terms
- prosa mascara195K/yr
- prosa82K/yr
- mexican mascara67K/yr
- bissu41K/yr
- rimel prosa49K/yr
- bissu cosmetics42K/yr
- prosa mascara waterproof17K/yr
- mascara prosa14K/yr
- biss14K/yr
- rimel de pestaas prosa10K/yr
Top apple mascara products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Prosa 4 IN 1 Maxi-Volume Mascara by Prosa
Prosa$5.944.3★1,552 rev
Prosa 4 en 1 Professional Silicon Brush Mascara Waterproof Formula Lash Oil with Mamey Seed Aloe Vera Jojoba Wheat Germ 13 g
Topnice$6.564.6★568 rev
Prosa Mascara Set - Volume & Micro-Fiber - Waterproof Mascaras - Lengthening Mexican Mascara Smudge Resistant Long Lasting Clump-Free Formula for a Natural Full Lash Look (3 Pack)
Generic$16.074.6★68 rev
3 Pcs PROSA - PROFESIONAL Maxi Volumn Black MASCARA 4 IN 1 LONGER THICKER P1
Prosa$11.844.5★1,525 rev
Prosa 4 en Uno Mascara Waterproof Black with Micro Fibers Non Clumping
Prosa$5.724.4★550 rev
Newest
by launch dateProsa Mascara Set - Volume & Micro-Fiber - Waterproof Mascaras - Lengthening Mexican Mascara Smudge Resistant Long Lasting Clump-Free Formula for a Natural Full Lash Look (3 Pack)
Generic$16.0768 rev
Prsa Mascara Set of 3 Piece Bundle Set (Microfibras + Profesional + MaxiVolumen) - Waterproof Makeup - Alargadora + Volumen + Efecto Extensiones
Generic$13.4871 rev
Biss Blush 4g c/u Intense Pigmentation Smooth Texture Matte and Satin Finishes (10 Raspberry)
Bissú$10.81387 rev
Biss Blush 4g Intense Pigmentation Soft Texture Matte and Satin Finishes 07 Terracota
Bissú$12.02387 rev
Prosa Mascara Professional Collection for Amplified Volume Complete Lash Length Deep Ebony Shade and Enduring All-Day Glamour Pack of 5
--$22.01470 rev
Trending
90-day click momentumProsa Mascara Set - Volume & Micro-Fiber - Waterproof Mascaras - Lengthening Mexican Mascara Smudge Resistant Long Lasting Clump-Free Formula for a Natural Full Lash Look (3 Pack)
Generic$16.074.6★
Biss Blush 4g Intense Pigmentation Soft Texture Matte and Satin Finishes 07 Terracota
Bissú$12.024.4★
Prosa New Mascara 4-in-1 Maxi-Volume Silicon Mascara
PROS$6.924.3★
Prosa 4 IN 1 Maxi-Volume Mascara by Prosa
Prosa$5.944.3★
Prosa 4 en 1 Professional Silicon Brush Mascara Waterproof Formula Lash Oil with Mamey Seed Aloe Vera Jojoba Wheat Germ 13 g
Topnice$6.564.6★
What buyers say about apple mascara
What buyers praise and complain about, mined from review topics.What buyers love
“Best mascara”
“Good quality”
“They work as advertised”
“love the price too”
“Love how its waterproof”
“the best for my lashes that never hold a curl”
“Easy to use”
“doesn't smudge”
“It lasts well during the day”
“stays on really well”
What buyers complain about
“Arrived dry must be an old product”
“It does nothing for my lashes”
“To me the oil burns my eye a little bit no matter how much or how I put it”
“Does not contain 13g shown in picture, only 11g”
“That is over 15% less than what I paid for”
“So messy”
“Not waterproof”
“It doesn't work for me”
“Couldnt use”
“I did have to stop using it every night because it caused my eye to irritate”
Top return reasons
Common questions
- Is apple mascara profitable to sell on Amazon United States?
- The niche generates $285K/yr across 12 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -4.6%. Flapen's verdict: Skip it (43/100).
- How competitive is the apple mascara niche?
- 5 brands and 67 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in apple mascara?
- Top complaints mined from reviews: Moist/Dry, Eyelash Quality, Oily/Greasy. The return rate is 0.5%.
- When does demand for apple mascara peak?
- Demand peaks in Jan–Feb; the busiest month runs 4.5× the quietest.
- What does it cost to enter the apple mascara niche?
- Listings span $5.72–$22.01; the average listing price is $10.45 (sweet spot $15–$100). The average incumbent carries 586 reviews — the moat a new listing must climb.