Apple Mascara

Shoppers searched for this 606K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -4.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $285K a year.

Searches, last 12 months

606K

Growth, 90 days vs prior 90

-4.6%

Conversion, latest week

4.5%

Market size, estimated

$285Ka year

Peak month

January4.5× the quietest month

Top search term

prosa mascara195K searches a year

Listings sell for $10.45 on average, from $5.72 to $22.01. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,500 to 2,000 of them. At $10.45 that is $16K to $21K a year per listing.

Average price

$10.45under the $15 to $100 sweet spot

Price range

$5.72–$22.01

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

25K–30K

Units per listing a year

1,500–2,000

Revenue per listing a year

$16K–$21K

Returns

0.5%of orders · Amazon United States median 2.1%

58% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #332 within Eyes. It carries 586 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings

58%

Prime listings

92%

Out of stock, average day

7.7%

Average rank

#332in Eyes

Average rating

4.45 starsAmazon United States average 4.42 stars

Average reviews

586per listing

Listings tracked

12

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

55 months