Apple Lotion
FailThe top 5 brands take 96% of clicks, so Apple Lotion is a Fail.
- Flapen Score
- 43 / 100Ranks 7,421 of 10,978 Beauty & Personal Care niches · −5 vs the category median of 4843
- Market size
- $103K/yr159K searches / yr
- 90-day growth
- -14.9%search demand this quarter
- Competition
- 51%top-5 click share · 7 brands · 131 sellers
Flapen Score
Apple Lotion against its category
The dotted line is the Beauty & Personal Care average. Past it, Apple Lotion is stronger. Inside it, weaker.
Market
The Apple Lotion market on Amazon at a glance
Shoppers on Amazon United States searched for Apple Lotion 159K times last year and spent an estimated $103K. The top 5 brands take 96% of clicks. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 3.9% of those searches ended in a purchase.
Shoppers searched for this 159K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -14.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $103K a year.
- Searches, last 12 months
- 159K
- Growth, 90 days vs prior 90
- -14.9%
- Conversion, latest week
- 3.9%
- Market size, estimated
- $103Ka year
- Top search term
- winter candy apple bath and body works54K searches a year
02 · Price
A sale here is worth $16.76.
Listings sell for $16.76 on average, from $5.48 to $33.31. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $16.76 that is $4K to $8K a year per listing.
- Average price
- $16.76inside the $15 to $100 sweet spot
- Price range
- $5.48–$33.31
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $4K–$8K
- Returns
- 1.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
19% of listings pay for placement with sponsored ads. 62% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,127 within Lotions. It carries 1,877 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 19%
- Prime listings
- 62%
- Out of stock, average day
- 0.0%
- Average rank
- #1,127in Lotions
- Average rating
- 4.53 starsAmazon United States average 4.42 stars
- Average reviews
- 1,877per listing
- Listings tracked
- 21
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 64 months
Products
Top Apple Lotion products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 rising
Sellers
131
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
51%
Top 20: 99%
Open market
1%
- Brand 180%
- Brand 25%
- Brand 34%
- Brand 44%
- Brand 53%
- Brand 63%
- Open — no brand owns it (1 brand, 1%)
Demand
Apple Lotion search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb · busiest ÷ quietest = 3.1× · 7 of 12 months tracked
Search terms
Top Apple Lotion search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- winter candy apple bath and body works54K/yr
- apple lotion16K/yr
- winter candy apple32K/yr
- apple scented lotion9K/yr
- winter candy apple lotion10K/yr
- bath and body works winter candy apple13K/yr
- green apple lotion5K/yr
- apple body lotion5K/yr
- winter candy apple body spray5K/yr
- bath and body works apple5K/yr
Reviews and returns
What reviews say buyers love and hate about Apple Lotion
We read the reviews and the return reasons for every product selling here.
“The smell is disgusting”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Apple Lotion questions
Answered from the same tracked data.









