Is apple lotion profitable to sell on Amazon United States?

The niche generates $103K/yr across 21 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -14.9%. Flapen's verdict: Skip it (43/100).

How competitive is the apple lotion niche?

7 brands and 131 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 96% of demand.

What do buyers complain about in apple lotion?

Top complaints mined from reviews: Smell, Size-Overall, Advertised Vs Actual Product. The return rate is 1.2%.

What does it cost to enter the apple lotion niche?

Listings span $5.48–$33.31; the average listing price is $16.76 (sweet spot $15–$100). The average incumbent carries 1,877 reviews — the moat a new listing must climb.

apple lotion

Skip it

Brand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.

Returns

Great1.2%

return rate — above 5% kills the launch gate

Avg price

Great$16.76

avg listing price — sweet spot $15–$100

Price range

Good$5.48–$33.31

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good51%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay3.9%

search→purchase rate — share of searches ending in a sale

Review moat

Okay1,876.57

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay$103K

$103K/yr · 159K searches

Growth

Bad-14.9%

90-day search growth — must beat 0% to launch

Brand share

Bad96%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, apple lotion is a $103K/yr Amazon United States market (159K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 43/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

apple lotion market data

Units sold / yr: 8K–10K; avg 250–500/product
Revenue / yr: $134K–$168K; units × avg price
Conversion rate: 3.9%
Avg BSR: #1,127
Page quality: 0%
Prime: 62%
Sponsored: 19%
Out of stock: 0.0%
Avg brand age: 64 months
Avg seller age: 138 days

Competition & brand share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

Brands

7 rising

Sellers

131

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

51%

Top 20: 99%

Open market

Bath & Body Works80%
Hempz5%
Shop Stunner Shades4%
TONYMOLY4%
Victoria's Secret3%
Bates Family Farm3%
Open — no brand owns it (1 brand, 1%)

Demand

Weekly Amazon search volume, last 28 weeks — -14.9% search growth over the last 90 days.

Open Trend

Top apple lotion search terms

winter candy apple bath and body works54K/yr -23.6%4.0% conv.
apple lotion16K/yr +29.3%1.3% conv.
winter candy apple32K/yr -45.9%3.0% conv.
apple scented lotion9K/yr +41.0%0.9% conv.
winter candy apple lotion10K/yr -1.3%6.4% conv.
bath and body works winter candy apple13K/yr -30.9%4.1% conv.
green apple lotion5K/yr -3.3%1.2% conv.
apple body lotion5K/yr +35.7%1.3% conv.
winter candy apple body spray5K/yr +38.2%6.5% conv.
bath and body works apple5K/yr +7.5%0.9% conv.

All search terms

Top apple lotion products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Bath and Body Works Fine Fragrance Mist Winter Candy Apple 8.0 Fl Oz

Bath & Body Works$13.184.7★2,797 rev

Bath & Body Works Fragrance Gift Sets (Winter Candy Apple Mist - Cream)

Bath & Body Works$23.624.7★130 rev

Bath & Body Works Winter Candy Apple Ultra Shea Body Cream 8 Ounce

Bath & Body Works$13.764.7★1,093 rev

Bath and Body Works - Winter Candy Apple - Winter 2019 - Daily Trio - Shower Gel Fine Fragrance Mist & Super Smooth Body Lotion

Bath & Body Works$33.314.6★133 rev

Bath Body Works Winter Candy Apple Body Lotion 8 Oz

Bath & Body Works$11.834.5★263 rev

Newest

by launch date

Hempz NEW Caramel Candy Apple Body Moisturizer Body Lotion Fall & Winter Skin Care for Men & Women Limited Edition 17 fl.oz.

Hempz$13.14441 rev

11mo ago

Hempz Mini Caramel Candy Apple Body Moisturizer Body Lotion Fall Skin Care for Men & Women Limited Edition 2.25 fl.oz.

Hempz$5.48229 rev

11mo ago

Victorias Secret Pink Pink Apple Body Lotion Pump 12 Fl Oz

Victoria's Secret$22.817 rev

1y ago

Bath & Body Works Fragrance Gift Sets (Winter Candy Apple Mist - Cream)

Bath & Body Works$23.62130 rev

2y ago

Shop Stunner Shades | Nourishing Daily Lightweight Shea Butter Moisturizering Scented Body Lotion 8 fl oz (Apple Orchard)

Shop Stunner Shades$13.9142 rev

2y ago

What buyers say about apple lotion

What buyers praise and complain about, mined from review topics.

What buyers love

Smell58%

“Good smell”

Moist/Dry7%

“It drys well”

Value For Money5%

“great deal”

Quality-Overall5%

“Good deal good lotion”

Soft Feel4%

“it makes your skin feel very soft”

Gifting Purpose3%

“Excellent for a Christmas gift or another occasion”

Product Condition1%

“it was sealed brand new would buy from again”

Durability1%

“lasts for a good amount of time”

Ease Of Application1%

“It applies well”

Absorbency1%

“absorbs nicely”

What buyers complain about

Smell73%

“The smell is disgusting”

Size-Overall3%

“Didnt realize it was so small”

Advertised Vs Actual Product2%

“i didn't doesn't look like what is shown”

Dispensing Mechanism1%

“However the pump to dispense the lotion was broken off”

Durability1%

“doesnt last long at all”

Thickness1%

“Thick”

Dilute/Watery1%

“Watery and smelled like burnt caramel”

Suitability Winter Weather1%

“it wasn't enough for my body in the colder months”

Top return reasons

Smell67%

Advertised Vs Actual Product11%

Motor Power10%

Leak-Proof3%

Value For Money2%

Size-Overall2%

Defective Material/Parts1%