apple cider vinegar shampoo
Worth a lookShows low returns (0.5%), but a deep review moat (28,861 avg reviews) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great10.6%search→purchase rate — share of searches ending in a sale
Avg price
Great$18.32avg listing price — sweet spot $15–$100
Market size
Good$716K$716K/yr · 370K searches
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good$8.17–$26.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-7.2%90-day search growth — must beat 0% to launch
Brand share
Bad93%top-5 brand share — brand-locked demand
Competition
Bad85%top-5 click share — a locked-up shelf
Review moat
Bad28,861.33avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, apple cider vinegar shampoo is a $716K/yr Amazon United States market (370K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Jul. Verdict: Worth a look — 51/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
apple cider vinegar shampoo market data
- Units sold / yr
- 30K–40K
- avg 3,000–4,000/product
- Revenue / yr
- $550K–$733K
- units × avg price
- Conversion rate
- 10.6%
- Avg BSR
- #183
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 78%
- Out of stock
- 0.0%
- Avg brand age
- 68 months
- Avg seller age
- 128 days
Competition & brand share
The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 falling
Sellers
47
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
85%
Top 20: 100%
Open market
3%
- Aveeno61%
- Majestic Pure12%
- RENPURE9%
- PURA D'OR6%
- WOW Life Science5%
- BELLISSO4%
- Open — no brand owns it (1 brand, 3%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -7.2% search growth over the last 90 days.Peak months: Jul · busiest ÷ quietest = 2.0×
Top apple cider vinegar shampoo search terms
- apple cider vinegar shampoo151K/yr
- aveeno apple cider vinegar shampoo61K/yr
- apple cider shampoo25K/yr
- aveeno clarifying shampoo29K/yr
- acv shampoo17K/yr
- head and shoulders apple cider vinegar shampoo19K/yr
- wow apple cider vinegar shampoo7K/yr
- vinegar shampoo7K/yr
- aveeno apple cider vinegar4K/yr
- head and shoulders apple cider vinegar6K/yr
Top apple cider vinegar shampoo products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Aveeno Apple Cider Vinegar Clarifying Shampoo Shine Enhancing 12 fl oz
Aveeno$8.174.5★17,094 rev
Aveeno Apple Cider Vinegar Shampoo + Conditioner Set Hair Care Bundle for Balance & High Shine Daily Clarifying & Soothing Scalp Shampoo & Conditioner for Oily & Dull Hair Two Pack 2 x 12 fl. oz
Aveeno$17.374.6★1,835 rev
Renpure Apple Cider Vinegar & Aloe Shampoo Plant-Based Clarifies Removes Residue and Nourishes for Shiny Healthy Hair For Dull Hair - Apple Cider Vinegar Aloe Leaf Juice 24 Fl Oz
RENPURE$9.414.4★4,990 rev
Majestic Pure Apple Cider Vinegar Shampoo - Restores Shine & Reduces Itchy Scalp Dandruff & Frizz - Sulfate Free for All Hair Types Men and Women - 16 fl oz
Majestic Pure$14.264.3★14,397 rev
PURA DOR Apple Cider Vinegar Thin2Thick Set Shampoo & Hair Regrowth Conditioner for Clarifying Detox w/Biotin Keratin Caffeine Castor Oil All Hair Type Men and Women 16oz x 2
PURA D'OR$26.844.3★66,960 rev
Newest
by launch dateRenpure Apple Cider Vinegar & Aloe Shampoo Plant-Based Clarifies Removes Residue and Nourishes for Shiny Healthy Hair For Dull Hair - Apple Cider Vinegar Aloe Leaf Juice 24 Fl Oz
RENPURE$9.414,990 rev
Aveeno Apple Cider Vinegar Shampoo + Conditioner Set Hair Care Bundle for Balance & High Shine Daily Clarifying & Soothing Scalp Shampoo & Conditioner for Oily & Dull Hair Two Pack 2 x 12 fl. oz
Aveeno$17.371,835 rev
Majestic Pure Apple Cider Vinegar Shampoo - Restores Shine & Reduces Itchy Scalp Dandruff & Frizz - Sulfate Free for All Hair Types Men and Women - 16 fl oz
Majestic Pure$14.2614,397 rev
Apple Cider Vinegar Shampoo and Conditioner Set - Stop Flaky and Itchy Scalp Sulfate Paraben Free Anti Dandruff Soothing Treatment for Dry Oily and Damaged Hair - Intense Care for Women and Men
BELLISSO$23.9046,563 rev
MAJESTIC PURE Apple Cider Vinegar Shampoo and Avocado Coconut Conditioner Set - Restores Shine & Reduces Itchy Scalp Dandruff & Frizz - Sulfate Free for All Hair Types Men and Women - 2 x 16 fl oz
Majestic Pure$23.9022,949 rev
Trending
90-day click momentumMAJESTIC PURE Apple Cider Vinegar Shampoo and Avocado Coconut Conditioner Set - Restores Shine & Reduces Itchy Scalp Dandruff & Frizz - Sulfate Free for All Hair Types Men and Women - 2 x 16 fl oz
Majestic Pure$23.904.2★
Apple Cider Vinegar Shampoo and Conditioner Set - Stop Flaky and Itchy Scalp Sulfate Paraben Free Anti Dandruff Soothing Treatment for Dry Oily and Damaged Hair - Intense Care for Women and Men
BELLISSO$23.904.3★
PURA DOR Apple Cider Vinegar Thin2Thick Set Shampoo & Hair Regrowth Conditioner for Clarifying Detox w/Biotin Keratin Caffeine Castor Oil All Hair Type Men and Women 16oz x 2
PURA D'OR$26.844.3★
Aveeno Apple Cider Vinegar Clarifying Shampoo Shine Enhancing 12 fl oz
Aveeno$8.174.5★
Renpure Apple Cider Vinegar & Aloe Shampoo Plant-Based Clarifies Removes Residue and Nourishes for Shiny Healthy Hair For Dull Hair - Apple Cider Vinegar Aloe Leaf Juice 24 Fl Oz
RENPURE$9.414.4★
What buyers say about apple cider vinegar shampoo
What buyers praise and complain about, mined from review topics.What buyers love
“I think the scent of it is really nice and unoffensive”
“My hair feels soft”
“Great clean feeling”
“Decent shampoo”
“it has drastically reduced my hair loss”
“Good price”
“It didn't dry my hair out”
“Natural Glow up”
“I also appreciate that it cleans thoroughly while still being gentle enough for regular use”
“Makes your hair thicker”
What buyers complain about
“became so itchy after using”
“I have a lingering odor in my hair that is NOT attractive”
“I'm not sure what the bottle leakage issue is”
“Very Drying”
“Product dont look right pump unuseable”
“pump lid came broke product is fine”
“Had to treat my hair for a month”
“it just made my hair brittle”
“It made my hair limp and greasy looking”
“Size of bottle was bigger than expected. in a good way”
Top return reasons
Common questions
- Is apple cider vinegar shampoo profitable to sell on Amazon United States?
- The niche generates $716K/yr across 9 tracked products. 90-day search growth is -7.2%. Flapen's verdict: Worth a look (51/100).
- How competitive is the apple cider vinegar shampoo niche?
- 7 brands and 47 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 93% of demand.
- What do buyers complain about in apple cider vinegar shampoo?
- Top complaints mined from reviews: Allergies, Smell, Leak-Proof. The return rate is 0.5%.
- When does demand for apple cider vinegar shampoo peak?
- Demand peaks in Jul; the busiest month runs 2.0× the quietest.
- What does it cost to enter the apple cider vinegar shampoo niche?
- Listings span $8.17–$26.84; the average listing price is $18.32 (sweet spot $15–$100). The average incumbent carries 28,861 reviews — the moat a new listing must climb.