Skip to content

Apple Cider Vinegar Shampoo

Apple Cider Vinegar Shampoo shows low returns (0.5%), but a deep review moat (28,861 avg reviews) keeps it on the watch list.

Flapen Score

51
Worth a look

Top 34% of 10,978 Beauty & Personal Care niches · +3 vs the category median of 48

Market size 69Growth 21Conversion 89Competition 13Returns 97Price range 63Avg price 83Brand share 17Review moat 11Quality gap 68
This niche Category average · 10,978 niches

Is Apple Cider Vinegar Shampoo profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Apple Cider Vinegar Shampoo is a $716K/yr Amazon United States market (370K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Jul. Verdict: Worth a look — 51/100.

Apple Cider Vinegar Shampoo: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -7.2% over the last 90 days and 10.6% of searches end in a purchase.

$716K

revenue / yr

Units sold / yr40K
Search volume / yr-7.2%370K
Conversion rate10.6%
Avg price$18.32

Who owns the niche?

The top 5 brands hold 93% of demand, so 7% of the market is open.

7%

open market share

Brands · sellers7 · 47
Top-5 product click share85%
Open market7%
Avg brand age68 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 9 products

Sponsored placement78%
New entrants (1y)0· 0 succeeded
Avg rating4.3★
Avg reviews28,861

Top Apple Cider Vinegar Shampoo products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.

$0$107K$215K$322K$430K1K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

47

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

3%

  • Aveeno61%
  • Majestic Pure12%
  • RENPURE9%
  • PURA D'OR6%
  • WOW Life Science5%
  • BELLISSO4%
  • Open — no brand owns it (1 brand, 3%)

Apple Cider Vinegar Shampoo demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume370KCVR10.6%Products9Brands7Top 5 Brands93%OOS Rate0.0%Rating4.3★Reviews28,861Avg BSR#183
25K15KPrime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 2.0×

Top Apple Cider Vinegar Shampoo search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • apple cider vinegar shampoo151K/yr
  • aveeno apple cider vinegar shampoo61K/yr
  • apple cider shampoo25K/yr
  • aveeno clarifying shampoo29K/yr
  • acv shampoo17K/yr
  • head and shoulders apple cider vinegar shampoo19K/yr
  • wow apple cider vinegar shampoo7K/yr
  • vinegar shampoo7K/yr
  • aveeno apple cider vinegar4K/yr
  • head and shoulders apple cider vinegar6K/yr

What reviews say buyers love and hate about Apple Cider Vinegar Shampoo

What buyers mention most, as a share of all reviews.

What buyers love

71% of reviews
Smell20%

I think the scent of it is really nice and unoffensive

Soft Feel12%

My hair feels soft

Cleansing9%

Great clean feeling

Quality-Overall9%

Decent shampoo

Hair Growth8%

it has drastically reduced my hair loss

What buyers complain about

52% of reviews
Allergies8%

became so itchy after using

Smell8%

I have a lingering odor in my hair that is NOT attractive

Leak-Proof7%

I'm not sure what the bottle leakage issue is

Moist/Dry5%

Very Drying

Functionality-Overall5%

Product dont look right pump unuseable

Apple Cider Vinegar Shampoo return rate & reasons

Why buyers send it back, as a share of all return requests.

0.5%

Return rate

16%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Leak-Proof
24%
2Smell
13%
3Advertised Vs Actual Product
8%
4Functionality-Overall
7%
5Moist/Dry
7%

Common Apple Cider Vinegar Shampoo questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Apple Cider Vinegar Shampoo 51/100 on Amazon United States — Worth a look. The niche generates $716K/yr across 9 tracked products. Search demand moved -7.2% over the last 90 days.
Search demand for Apple Cider Vinegar Shampoo on Amazon United States peaks in Jul, where the busiest month runs 2.0× the quietest.