Is apple butter no sugar added profitable to sell on Amazon United States?

The niche generates $46K/yr across 7 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +2.7%. Flapen's verdict: Skip it (36/100).

How competitive is the apple butter no sugar added niche?

3 brands and 24 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in apple butter no sugar added?

Top complaints mined from reviews: Smell, Quality-Overall, Moist/Dry. The return rate is 0.6%.

When does demand for apple butter no sugar added peak?

Demand peaks in Nov; the busiest month runs 1.5× the quietest.

What does it cost to enter the apple butter no sugar added niche?

Listings span $10.47–$26.64; the average listing price is $19.25 (sweet spot $15–$100). The average incumbent carries 2,513 reviews — the moat a new listing must climb.

apple butter no sugar added

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Avg price

Great$19.25

avg listing price — sweet spot $15–$100

Price range

Good$10.47–$26.64

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay3.9%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,513.43

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+2.7%

90-day search growth — must beat 0% to launch

Market size

Bad$46K

$46K/yr · 61K searches

Competition

Bad96%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, apple butter no sugar added is a $46K/yr Amazon United States market (61K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov. Verdict: Skip it — 36/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

apple butter no sugar added market data

Units sold / yr: 2K–3K; avg 0–100/product
Revenue / yr: $39K–$48K; units × avg price
Conversion rate: 3.9%
Avg BSR: #239
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 4.0%
Avg brand age: 56 months
Avg seller age: 151 days

Competition & brand share

The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

96%

Top 20: 100%

Open market

Amish Farms78%
Amish Wedding18%
BanDolerA4%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +2.7% search growth over the last 90 days.

Peak months: Nov · busiest ÷ quietest = 1.5×

Open Trend

Top apple butter no sugar added search terms

amish farms tallow face cream9K/yr +9.3%10.5% conv.
amish food15K/yr +5.1%0.2% conv.
amish products10K/yr +16.6%0.5% conv.
amish wedding6K/yr +16.0%0.3% conv.
amish food products7K/yr +2.9%0.1% conv.
amish wedding foods7K/yr -21.1%1.2% conv.
amish farm tallow face cream2K/yr +22.7%6.7% conv.
amish farms face cream4K/yr -46.5%9.2% conv.

All search terms

Top apple butter no sugar added products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 7 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Amish Farms Grass Fed Beef Tallow Face Moisturizer with Kaolin Clay Vitamin E & Olive Oil - 100% Organic Tallow Cream for Dry Sensitive Skin Orange Vanilla Scent Lotion Skincare for Men & Women

Amish Farms$19.304.4★687 rev

Amish Farms Natural Bar Soap Variety Pack Moisturizing Soap Bars - 5 Bars

Amish Farms$18.244.7★14,727 rev

Amish Wedding Old Fashioned Peanut Butter Spread 9 oz Sweet Amish Peanut Butter with Marshmallow Flavor Delicious on Ice Cream

Amish Wedding$10.474.1★118 rev

Amish Wedding Old Fashioned Ready to Eat USA Made Canned Sauerkraut 32 Oz Glass Jar

Amish Wedding$16.694.5★323 rev

Beef Tallow for Skin & Face Whipped Tallow and Honey Balm Cream 100% Grass-Fed Beef Tallow Face Moisturizer with Raw Honey All Natural Organic Body Lotion Skincare for Women & Men Unscented 4.2 OZ

BanDolerA$17.054.5★157 rev

Newest

by launch date

Amish Farms Grass Fed Beef Tallow Face Moisturizer with Kaolin Clay Vitamin E & Olive Oil - 100% Organic Tallow Cream for Dry Sensitive Skin Orange Vanilla Scent Lotion Skincare for Men & Women

Amish Farms$19.30687 rev

7mo ago

Beef Tallow for Skin & Face Whipped Tallow and Honey Balm Cream 100% Grass-Fed Beef Tallow Face Moisturizer with Raw Honey All Natural Organic Body Lotion Skincare for Women & Men Unscented 4.2 OZ

BanDolerA$17.05157 rev

1y ago

Amish Wedding Old Fashioned Peanut Butter Spread 9 oz Sweet Amish Peanut Butter with Marshmallow Flavor Delicious on Ice Cream

Amish Wedding$10.47118 rev

6y ago

Amish Wedding Old Fashioned Ready to Eat USA Made Canned Sauerkraut 32 Oz Glass Jar

Amish Wedding$16.69323 rev

7y ago

Amish Wedding Pickled Baby Beets 32oz (Pack of 2)

Amish Wedding$26.331,196 rev

9y ago

What buyers say about apple butter no sugar added

What buyers praise and complain about, mined from review topics.

What buyers love

Smell14%

“Love the scent”

Soft Feel10%

“Soft skin”

Moist/Dry10%

“Very moisturizing”

Quality-Overall8%

“Excellent product”

Taste-Overall8%

“Worth the money Delicious”

Lather5%

“Creamy rich lather”

Suitability Dry Skin5%

“Great for dry skin”

Value For Money5%

“Reasonable price”

Cleansing4%

“cleans well”

Suitability Combination Skin3%

“is suitable for sensitive skin”

What buyers complain about

Smell15%

“Strong chemical smells added”

Quality-Overall6%

“The quality is obviously unsatisfactory”

Moist/Dry5%

“Its totally dry”

Allergies5%

“Been using it for months now and no miraculous changes to my dry, itchy skin”

Value For Money4%

“very expensive”

Natural Ingredients4%

“not a 100% natural”

Durability4%

“Breaks apart to soon”

Size-Overall3%

“They have always been very small”

Hard Feel3%

“Product is feels gritty”

Texture/Consistency-Overall3%

“The texture is gritty and greasy and the fragrance is different”

Top return reasons

Smell39%

Advertised Vs Actual Product16%

Ingredients-Overall8%

Natural Ingredients4%

Moist/Dry3%

Suitability Dry Skin3%

Quality-Overall2%

Oily/Greasy2%

Defective Material/Parts2%

Value For Money2%

Common questions

Is apple butter no sugar added profitable to sell on Amazon United States?: The niche generates $46K/yr across 7 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +2.7%. Flapen's verdict: Skip it (36/100).
How competitive is the apple butter no sugar added niche?: 3 brands and 24 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in apple butter no sugar added?: Top complaints mined from reviews: Smell, Quality-Overall, Moist/Dry. The return rate is 0.6%.
When does demand for apple butter no sugar added peak?: Demand peaks in Nov; the busiest month runs 1.5× the quietest.
What does it cost to enter the apple butter no sugar added niche?: Listings span $10.47–$26.64; the average listing price is $19.25 (sweet spot $15–$100). The average incumbent carries 2,513 reviews — the moat a new listing must climb.