Apple Body Wash
FailThe top 5 brands take 95% of clicks, so Apple Body Wash is a Fail.
- Flapen Score
- 40 / 100Ranks 8,668 of 10,978 Beauty & Personal Care niches · −8 vs the category median of 4840
- Market size
- $81K/yr113K searches / yr
- 90-day growth
- -7.5%search demand this quarter
- Competition
- 68%top-5 click share · 9 brands · 60 sellers
Flapen Score
Apple Body Wash against its category
The dotted line is the Beauty & Personal Care average. Past it, Apple Body Wash is stronger. Inside it, weaker.
Market
The Apple Body Wash market on Amazon at a glance
Shoppers on Amazon United States searched for Apple Body Wash 113K times last year and spent an estimated $81K. The top 5 brands take 95% of clicks. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 5.4% of those searches ended in a purchase.
Shoppers searched for this 113K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.4% of those searches ended in a purchase. Searches in the last 90 days moved -7.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $81K a year.
- Searches, last 12 months
- 113K
- Growth, 90 days vs prior 90
- -7.5%
- Conversion, latest week
- 5.4%
- Market size, estimated
- $81Ka year
- Top search term
- apple body wash24K searches a year
02 · Price
A sale here is worth $13.23.
Listings sell for $13.23 on average, from $7.17 to $25.11. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $13.23 that is $3K to $7K a year per listing.
- Average price
- $13.23under the $15 to $100 sweet spot
- Price range
- $7.17–$25.11
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $3K–$7K
- Returns
- 0.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
22% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #854 within Cleansers. It carries 948 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 22%
- Prime listings
- 94%
- Out of stock, average day
- 3.4%
- Average rank
- #854in Cleansers
- Average rating
- 4.56 starsAmazon United States average 4.42 stars
- Average reviews
- 948per listing
- Listings tracked
- 18
04 · Newcomers
3 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.
- Launched, last 12 months
- 5
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 62 months
Products
Top Apple Body Wash products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 rising
Sellers
60
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
4%
- Brand 167%
- Brand 217%
- Brand 34%
- Brand 44%
- Brand 53%
- Brand 62%
- Open — no brand owns it (3 brands, 4%)
Demand
Apple Body Wash search demand
Weekly searches over the year. Pick a range.
Search terms
Top Apple Body Wash search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- apple body wash24K/yr
- dove plant milk body wash26K/yr
- green apple body wash10K/yr
- suave green apple shampoo9K/yr
- dove plant milk7K/yr
- dove oat milk body wash7K/yr
- apple scented body wash6K/yr
- suave apple shampoo4K/yr
- dove milk body wash6K/yr
- dove plant based body wash4K/yr
Reviews and returns
What reviews say buyers love and hate about Apple Body Wash
We read the reviews and the return reasons for every product selling here.
“SMELLS AWFUL”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Apple Body Wash questions
Answered from the same tracked data.









