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Apple Body Wash

Fail

The top 5 brands take 95% of clicks, so Apple Body Wash is a Fail.

Flapen Score
40
40 / 100
Ranks 8,668 of 10,978 Beauty & Personal Care niches · −8 vs the category median of 48
Market size
$81K/yr113K searches / yr
90-day growth
-7.5%search demand this quarter
Competition
68%top-5 click share · 9 brands · 60 sellers

Flapen Score

Apple Body Wash against its category

The dotted line is the Beauty & Personal Care average. Past it, Apple Body Wash is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Apple Body Wash market on Amazon at a glance

Shoppers on Amazon United States searched for Apple Body Wash 113K times last year and spent an estimated $81K. The top 5 brands take 95% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 5.4% of those searches ended in a purchase.

Shoppers searched for this 113K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.4% of those searches ended in a purchase. Searches in the last 90 days moved -7.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $81K a year.

Searches, last 12 months
113K
Growth, 90 days vs prior 90
-7.5%
Conversion, latest week
5.4%
Market size, estimated
$81Ka year
Top search term
apple body wash24K searches a year

02 · Price

A sale here is worth $13.23.

Listings sell for $13.23 on average, from $7.17 to $25.11. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $13.23 that is $3K to $7K a year per listing.

Average price
$13.23under the $15 to $100 sweet spot
Price range
$7.17–$25.11
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$3K–$7K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

22% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #854 within Cleansers. It carries 948 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
22%
Prime listings
94%
Out of stock, average day
3.4%
Average rank
#854in Cleansers
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
948per listing
Listings tracked
18

04 · Newcomers

3 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
5
Successful launches
3Amazon's first-year sales bar
Average brand age
62 months

Products

Top Apple Body Wash products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 rising

Sellers

60

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

4%

  • Brand 167%
  • Brand 217%
  • Brand 34%
  • Brand 44%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (3 brands, 4%)

Demand

Apple Body Wash search demand

Weekly searches over the year. Pick a range.

2K2KSpike '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Search terms

Top Apple Body Wash search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • apple body wash24K/yr
  • dove plant milk body wash26K/yr
  • green apple body wash10K/yr
  • suave green apple shampoo9K/yr
  • dove plant milk7K/yr
  • dove oat milk body wash7K/yr
  • apple scented body wash6K/yr
  • suave apple shampoo4K/yr
  • dove milk body wash6K/yr
  • dove plant based body wash4K/yr

Reviews and returns

What reviews say buyers love and hate about Apple Body Wash

We read the reviews and the return reasons for every product selling here.

51%of positive reviews mention “Smell”
42%of negative reviews mention “Smell”
0.6%of orders come back
“SMELLS AWFUL”
A buyer, on “Smell”42% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Apple Body Wash questions

Answered from the same tracked data.