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Apple Body Wash

brand-locked demand (top 5 brands take 95% of clicks) — Apple Body Wash doesn't clear our bar today.

Flapen Score

40
Skip it

Ranks 8,668 of 10,978 Beauty & Personal Care niches · −8 vs the category median of 48

Market size 20Growth 21Conversion 62Competition 28Returns 97Price range 56Avg price 60Brand share 13Review moat 64Quality gap 32
This niche Category average · 10,978 niches

Is Apple Body Wash profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Apple Body Wash is a $81K/yr Amazon United States market (113K searches/yr). The top 5 brands hold 95% of demand. Verdict: Skip it — 40/100.

Apple Body Wash: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -7.5% over the last 90 days and 5.4% of searches end in a purchase.

$81K

revenue / yr

Units sold / yr8K
Search volume / yr-7.5%113K
Conversion rate5.4%
Avg price$13.23

Who owns the niche?

The top 5 brands hold 95% of demand, so 5% of the market is open.

5%

open market share

Brands · sellers9 · 60
Top-5 product click share68%
Open market5%
Avg brand age62 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 18 products

Sponsored placement22%
New entrants (1y)5· 3 succeeded
Avg rating4.6★
Avg reviews948

Top Apple Body Wash products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.

$0$4K$8K$12K$16K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

60

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

4%

  • Dove67%
  • Suave17%
  • DOVE MEN + CARE4%
  • Native4%
  • Bath & Body Works3%
  • White Rain2%
  • Open — no brand owns it (3 brands, 4%)

Apple Body Wash demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume113KCVR5.4%Products18Brands9Top 5 Brands95%OOS Rate3.4%Rating4.6★Reviews948Avg BSR#854
2K2KSpike '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Top Apple Body Wash search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • apple body wash24K/yr
  • dove plant milk body wash26K/yr
  • green apple body wash10K/yr
  • suave green apple shampoo9K/yr
  • dove plant milk7K/yr
  • dove oat milk body wash7K/yr
  • apple scented body wash6K/yr
  • suave apple shampoo4K/yr
  • dove milk body wash6K/yr
  • dove plant based body wash4K/yr

What reviews say buyers love and hate about Apple Body Wash

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews
Smell51%

The scent is beautiful

Soft Feel9%

Smooth feeling

Lather6%

easy to lather

Moist/Dry4%

It's always moisturizing

Value For Money4%

Good product at a reasonable price

What buyers complain about

66% of reviews
Smell42%

SMELLS AWFUL

Leak-Proof7%

leaked out

Allergies4%

I tend to feel itchy

Sensitivity-Overall3%

Not for very sensitive skin

Moist/Dry2%

if your hair is dry it wont work

Apple Body Wash return rate & reasons

Why buyers send it back, as a share of all return requests.

0.6%

Return rate

7%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Smell
39%
2Leak-Proof
38%
3Advertised Vs Actual Product
7%
4Product Condition
5%
5Value For Money
2%

Common Apple Body Wash questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Apple Body Wash 40/100 on Amazon United States — Skip it. The niche generates $81K/yr across 18 tracked products. 3 of 5 products launched in the last 360 days are still selling. Search demand moved -7.5% over the last 90 days.
Apple Body Wash buyers on Amazon United States complain most about Smell, Leak-Proof, Allergies, the themes mined from the niche's reviews. Its return rate is 0.6%.