apple body wash
Skip itBrand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Review moat
Good948.22avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Avg price
Good$13.23avg listing price — sweet spot $15–$100
Price range
Good$7.17–$25.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Growth
Bad-7.5%90-day search growth — must beat 0% to launch
Market size
Bad$81K$81K/yr · 113K searches
Brand share
Bad95%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, apple body wash is a $81K/yr Amazon United States market (113K searches/yr). The top 5 brands hold 95% of demand. Verdict: Skip it — 40/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
apple body wash market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- $79K–$106K
- units × avg price
- Conversion rate
- 5.4%
- Avg BSR
- #854
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 22%
- Out of stock
- 3.4%
- Avg brand age
- 62 months
- Avg seller age
- 126 days
Competition & brand share
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.Brands
9 rising
Sellers
60
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
4%
- Dove67%
- Suave17%
- DOVE MEN + CARE4%
- Native4%
- Bath & Body Works3%
- White Rain2%
- Open — no brand owns it (3 brands, 4%)
Demand
Weekly Amazon search volume, last 20 weeks — -7.5% search growth over the last 90 days.Top apple body wash search terms
- apple body wash24K/yr
- dove plant milk body wash26K/yr
- green apple body wash10K/yr
- suave green apple shampoo9K/yr
- dove plant milk7K/yr
- dove oat milk body wash7K/yr
- apple scented body wash6K/yr
- suave apple shampoo4K/yr
- dove milk body wash6K/yr
- dove plant based body wash4K/yr
Top apple body wash products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Dove Plant Milk Cleansing Body Wash Almond Milk & Green Apple for Moisturized Skin Gentle Cleanser No Sulfates or Parabens pH balanced 17.5 fl oz
Dove$7.874.7★730 rev
Dove Plant Milk Cleansing Body Wash Oat Milk & Berry Brulee for Moisturized Skin Gentle Cleanser No Sulfate or Parabens pH balanced 17.5 fl oz
Dove$8.554.7★1,397 rev
Suave Moisturizing Body Wash with Juicy Apple and Vitamin E Extract No Parabens No Phtahaltes 18 Oz Pack of 6
Suave$17.974.7★388 rev
Dove Plant Milk Body Wash Coconut & Lychee 17.5 fl oz I Plant milk body wash with coconut milk blend and tropical lychee scent for soft moisturized and healthy-looking skin
Dove$7.724.5★949 rev
Dove Plant Milk Cleansing Body Wash Acai & Rice Milk For Women For Moisturized Skin 17.5 fl oz
Dove$8.994.7★186 rev
Newest
by launch date
Dove Limited Edition Holiday Treats Body Wash for Deep Nourishment Apple Cider Carmel 20 oz
DOVE MEN + CARE$8.2182 rev
Dove Plant Milk Cleansing Body Wash Acai & Rice Milk For Women For Moisturized Skin 17.5 fl oz
Dove$8.99186 rev
Native Body Wash with Naturally Derived Ingredients Honey Crisp & Cider Sulfate & Paraben Free For Women & Men SkinLoving Cleanser 18 oz (2Pack)
Native$13.521,754 rev
Native Body Wash with Naturally Derived Ingredients Apple Butter & Strudel Sulfate & Paraben Free For Women & Men SkinLoving Cleanser 18 oz (2Pack)
Native$12.441,754 rev
Suave Moisturizing Body Wash with Juicy Apple and Vitamin E Extract No Parabens No Phtahaltes 18 Oz Pack of 6
Suave$20.00388 rev
Trending
90-day click momentumNative Body Wash with Naturally Derived Ingredients Honey Crisp & Cider Sulfate & Paraben Free For Women & Men SkinLoving Cleanser 18 oz (2Pack)
Native$13.524.6★
Suave Moisturizing Body Wash with Juicy Apple and Vitamin E Extract No Parabens No Phtahaltes 18 Oz Pack of 6
Suave$20.004.7★
Dove Limited Edition Holiday Treats Body Wash for Deep Nourishment Apple Cider Carmel 20 oz
DOVE MEN + CARE$8.213.7★
Bath and Body Works (2) Country Apple Shower Gels-10 oz. Bottles
Bath & Body Works$24.584.8★
Dove Plant Milk Cleansing Body Wash Acai & Rice Milk For Women For Moisturized Skin 17.5 fl oz
Dove$8.994.7★
What buyers say about apple body wash
What buyers praise and complain about, mined from review topics.What buyers love
“The scent is beautiful”
“Smooth feeling”
“easy to lather”
“It's always moisturizing”
“Good product at a reasonable price”
“clean and refreshing”
“the quality remains consistent”
“But it didn't dry my skin out and that's important”
“It's a nice size”
“No allergies”
What buyers complain about
“SMELLS AWFUL”
“leaked out”
“I tend to feel itchy”
“Not for very sensitive skin”
“if your hair is dry it wont work”
“Lather builds slower than expected”
“Watery wasn't think Watery”
“Just wasnt strong enough for my liking”
“it's really expensive for how little product you actually get”
“dry after using many body washes”
Top return reasons
Common questions
- Is apple body wash profitable to sell on Amazon United States?
- The niche generates $81K/yr across 18 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is -7.5%. Flapen's verdict: Skip it (40/100).
- How competitive is the apple body wash niche?
- 9 brands and 60 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in apple body wash?
- Top complaints mined from reviews: Smell, Leak-Proof, Allergies. The return rate is 0.6%.
- What does it cost to enter the apple body wash niche?
- Listings span $7.17–$25.11; the average listing price is $13.23 (sweet spot $15–$100). The average incumbent carries 948 reviews — the moat a new listing must climb.