apothecary hand soap
Worth a lookShows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Avg price
Incredible$24.10avg listing price — sweet spot $15–$100
Competition
Great27%top-5 click share — an open shelf
Price range
Great$5.92–$49.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.6%search→purchase rate — share of searches ending in a sale
Review moat
Good1,261.11avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Market size
Okay$114K$114K/yr · 72K searches
Growth
Okay+1.3%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, apothecary hand soap is a $114K/yr Amazon United States market (72K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Sep. Verdict: Worth a look — 56/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
apothecary hand soap market data
- Units sold / yr
- 5K–6K
- avg 0–100/product
- Revenue / yr
- $121K–$145K
- units × avg price
- Conversion rate
- 6.6%
- Avg BSR
- #436
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 79%
- Out of stock
- 6.8%
- Avg brand age
- 62 months
- Avg seller age
- 136 days
Competition & brand share
Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.Brands
23 rising
Sellers
661
Top-5 brand share
88%
Top 20: 99%
Top-5 click share
27%
Top 20: 65%
Open market
11%
- Thymes73%
- Muse Apothecary6%
- Home & Body Company4%
- Mrs. MEYER'S4%
- Newport + Home Hand Soap Co2%
- Soapbox2%
- Open — no brand owns it (17 brands, 11%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +1.3% search growth over the last 90 days.Peak months: Sep · busiest ÷ quietest = 2.2×
Top apothecary hand soap search terms
- thymes hand soap36K/yr
- glass hand soap8K/yr
- glass bottle hand soap5K/yr
- hand soap in glass bottle5K/yr
- hand soap glass5K/yr
- thymes soap4K/yr
- thymes hand soap refill3K/yr
- thyme hand soap3K/yr
- thymes hand wash3K/yr
Top apothecary hand soap products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Thymes Hand Wash - 15 Fl Oz - Washed Linen
Thymes$28.894.5★110 rev
Thymes Hand Wash - 15 Fl Oz - Lemon Leaf
Thymes$28.914.6★2,360 rev
Thymes Cyprus Sea Salt Large Hand Wash (15.0 fl oz)
Thymes$28.914.6★2,360 rev
Thymes Nourishing Hand Wash - Liquid Hand Soap for Bathroom or Kitchen - Liquid Soap with Notes of Eucalyptus Oil Lemon Petitgrain Bergamot Lemongrass & Lush Fir (Eucalyptus 9.4 fl oz)
Thymes$25.664.5★109 rev
Thymes Hand Wash - Moisturizing Hand Soap Dispenser with Pump - Skin Care - Hydrating Liquid Soap Scented with Notes of Dewy Leaves Lily of the Valley Lemon Verbena & Bergamot (Lemon Leaf 9 fl oz)
Thymes$15.964.7★298 rev
Newest
by launch date
Apothecary 101 Glass Hand Soap Set Sea Salt Verbena Huckleberry Lily Rose Coconut Citrus 16 Fl Oz Bottles Home and Body Company
Home & Body Company$39.6630 rev
Thymes Moisturizing Hand Wash Soap with Pump - Luxury Hand Soap Gently Cleanses & Moisturizes - Skin Care with Glycerin & Jojoba - Heady Floral Fragrance (Goldleaf 8.25 oz)
Thymes$15.909 rev
Thymes Hand Wash - 15 Fl Oz - Frasier Fir
Thymes$28.9451 rev
Thymes Hand Wash Refill - Lightly Scented Liquid Hand Soap for Bathroom and Kitchen Refill - Moisturizing Formula with Natural Ingredients (Frasier Fir 24.5 fl oz)
Thymes$35.8734 rev
Thymes Nourishing Hand Wash - Liquid Hand Soap for Bathroom or Kitchen - Liquid Soap with Notes of Eucalyptus Oil Lemon Petitgrain Bergamot Lemongrass & Lush Fir (Eucalyptus 9.4 fl oz)
Thymes$25.66109 rev
Trending
90-day click momentumApothecary 101 Glass Hand Soap Set Sea Salt Verbena Huckleberry Lily Rose Coconut Citrus 16 Fl Oz Bottles Home and Body Company
Home & Body Company$39.664.1★
Thymes Hand Wash - 15 Fl Oz - Fresh-Cut Basil
Thymes$28.974.3★
Thymes Hand Wash Refill - Scented Liquid Hand Soap Refill - Deeply Cleansing & Hydrating Formula - Liquid Soap with Aloe Vera & Jojoba Oil - Plant-Based Skin Care (Eucalyptus 24.5 fl oz)
Thymes$35.764.8★
MRS. MEYERS CLEAN DAY Foaming Hand Soap Dispenser & Concentrate Starter Kit 1 Glass Dispenser (10 Fl. Oz.) & 2 Concentrated Refills (2 Fl.Oz. each) Rain Water Makes 20 Fl. Oz. of Foaming Soap Total
Mrs. MEYER'S$16.814.7★
Thymes Moisturizing Hand Wash Soap with Pump - Luxury Hand Soap Gently Cleanses & Moisturizes - Skin Care with Glycerin & Olive Oil - Herbaceous Fresh Fragrance (Olive Leaf 8.25 oz)
Thymes$15.924.6★
What buyers say about apothecary hand soap
What buyers praise and complain about, mined from review topics.What buyers love
“Clean smell”
“High quality and packed with care”
“Beautiful dispensers”
“Excellent value”
“they feel soft”
“rinses clean”
“Beautiful fragrance and luxurious lather”
“I love the timeless design it has and the quality”
“Color is great”
“Very hydrating”
What buyers complain about
“Smells horrible”
“BAD PUMP”
“It leaks”
“But pricey”
“I have no way to dispense it”
“Pumps don't work”
“it was a little shorter”
“I cant get out”
“didnt dry the skin as some do”
“Sucks first week of use”
Top return reasons
Common questions
- Is apothecary hand soap profitable to sell on Amazon United States?
- The niche generates $114K/yr across 66 tracked products. 5 of 7 products launched in the last 360 days are still selling. 90-day search growth is +1.3%. Flapen's verdict: Worth a look (56/100).
- How competitive is the apothecary hand soap niche?
- 23 brands and 661 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 88% of demand.
- What do buyers complain about in apothecary hand soap?
- Top complaints mined from reviews: Smell, Motor Power, Leak-Proof. The return rate is 1.0%.
- When does demand for apothecary hand soap peak?
- Demand peaks in Sep; the busiest month runs 2.2× the quietest.
- What does it cost to enter the apothecary hand soap niche?
- Listings span $5.92–$49.07; the average listing price is $24.10 (sweet spot $15–$100). The average incumbent carries 1,261 reviews — the moat a new listing must climb.