Apothecary Hand Soap
MaybeAn estimated 1.0% of orders come back. But shoppers spend an estimated $114K a year here, so Apothecary Hand Soap is a Maybe.
- Flapen Score
- 56 / 100Top 17% of 10,978 Beauty & Personal Care niches · +8 vs the category median of 4856
- Market size
- $114K/yr72K searches / yr
- 90-day growth
- +1.3%search demand this quarter
- Competition
- 27%top-5 click share · 23 brands · 661 sellers
Flapen Score
Apothecary Hand Soap against its category
The dotted line is the Beauty & Personal Care average. Past it, Apothecary Hand Soap is stronger. Inside it, weaker.
Market
The Apothecary Hand Soap market on Amazon at a glance
Shoppers on Amazon United States searched for Apothecary Hand Soap 72K times last year and spent an estimated $114K. The top 5 brands take 88% of clicks. Demand peaks in Sep. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
An estimated 6.6% of those searches ended in a purchase.
Shoppers searched for this 72K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.6% of those searches ended in a purchase. Searches in the last 90 days moved +1.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $114K a year.
- Searches, last 12 months
- 72K
- Growth, 90 days vs prior 90
- +1.3%
- Conversion, latest week
- 6.6%
- Market size, estimated
- $114Ka year
- Peak month
- September2.2× the quietest month
- Top search term
- thymes hand soap36K searches a year
02 · Price
A sale here is worth $24.10.
Listings sell for $24.10 on average, from $5.92 to $49.07. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $24.10 that is $0 to $2K a year per listing.
- Average price
- $24.10inside the $15 to $100 sweet spot
- Price range
- $5.92–$49.07
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 1.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.8% of listings are out of stock. The average listing ranks #436 within Foot & Hand Care. It carries 1,261 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 100%
- Out of stock, average day
- 6.8%
- Average rank
- #436in Foot & Hand Care
- Average rating
- 4.53 starsAmazon United States average 4.42 stars
- Average reviews
- 1,261per listing
- Listings tracked
- 66
04 · Newcomers
5 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.
- Launched, last 12 months
- 7
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 62 months
Products
Top Apothecary Hand Soap products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 27% of clicks. An open shelf where new products get seen.
Brands
23 rising
Sellers
661
Top-5 brand share
88%
Top 20: 99%
Top-5 click share
27%
Top 20: 65%
Open market
11%
- Brand 173%
- Brand 26%
- Brand 34%
- Brand 44%
- Brand 52%
- Brand 62%
- Open — no brand owns it (17 brands, 11%)
Demand
Apothecary Hand Soap search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep · busiest ÷ quietest = 2.2×
Search terms
Top Apothecary Hand Soap search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- thymes hand soap36K/yr
- glass hand soap8K/yr
- glass bottle hand soap5K/yr
- hand soap in glass bottle5K/yr
- hand soap glass5K/yr
- thymes soap4K/yr
- thymes hand soap refill3K/yr
- thyme hand soap3K/yr
- thymes hand wash3K/yr
Reviews and returns
What reviews say buyers love and hate about Apothecary Hand Soap
We read the reviews and the return reasons for every product selling here.
“Smells horrible”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Apothecary Hand Soap questions
Answered from the same tracked data.









