aos deodorant for men
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Great$17.21avg listing price — sweet spot $15–$100
Price range
Good$7.36–$32.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+16.4%90-day search growth — must beat 0% to launch
Review moat
Bad10,340.64avg incumbent reviews — the moat a new listing must climb
Competition
Bad80%top-5 click share — a locked-up shelf
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Market size
Bad$14K$14K/yr · 76K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, aos deodorant for men is a $14K/yr Amazon United States market (76K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 36/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
aos deodorant for men market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- $69K–$86K
- units × avg price
- Conversion rate
- 1.0%
- Avg BSR
- #1,236
- Page quality
- 0%
- Prime
- 86%
- Sponsored
- 64%
- Out of stock
- 30.8%
- Avg brand age
- 64 months
- Avg seller age
- 142 days
Competition & brand share
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 rising
Sellers
23
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
80%
Top 20: 100%
Open market
0%
- Art of Sport93%
- Every Man Jack2%
- Duke Cannon Supply Co.2%
- Native2%
- Dr. Squatch1%
Demand & seasonality
Weekly Amazon search volume, last 97 weeks — +16.4% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top aos deodorant for men search terms
- aos deodorant for men21K/yr
- art of sport deodorant10K/yr
- aos14K/yr
- art of sport12K/yr
- art of sport deodorant for men13K/yr
- aos deodorant6K/yr
Top aos deodorant for men products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Art of Sport Mens Deodorant Talc Free Sandalwood Fragrance Made with Natural Botanicals Green Tea Made for Athletes Defy Scent 2.7 Ounce
Art of Sport$14.454.2★5,184 rev
Art of Sport Mens Deodorant Talc Free Eucalyptus Fragrance Made with Natural Botanicals Green Tea Made for Athletes Victory Scent 2.7 Ounce
Art of Sport$14.424.2★5,184 rev
Art of Sport Mens Antiperspirant Eucalyptus Made with Natural Botanicals Made for Athletes Victory Scent 2.7 Ounce
Art of Sport$14.724.4★226 rev
Art of Sport Mens 2-in-1 Body Wash and Shampoo with Charcoal Activated Sandalwood Fragrance Made for Athletes Defy Scent 16 fl oz (Pack of 2)
Art of Sport$17.634.6★112 rev
Art of Sport Mens 2-in-1 Body Wash and Shampoo with Charcoal Activated Eucalyptus Fragrance Made for Athletes Victory Scent 16 fl oz (Pack of 2)
Art of Sport$19.204.6★112 rev
Newest
by launch dateArt of Sport Mens Deodorant Talc Free Sandalwood Fragrance Made with Natural Botanicals Green Tea Made for Athletes Defy Scent 2.7 Ounce
Art of Sport$14.455,184 rev
Art of Sport Mens Deodorant Talc Free Eucalyptus Fragrance Made with Natural Botanicals Green Tea Made for Athletes Victory Scent 2.7 Ounce
Art of Sport$14.425,184 rev
Art of Sport Mens Antiperspirant Eucalyptus Made with Natural Botanicals Made for Athletes Victory Scent 2.7 Ounce
Art of Sport$14.72226 rev
Art of Sport Mens Body Spray Deodorant Aluminum Free Victory Fragrance Made with Natural Botanicals Moisturizing Tea Tree Soap Victory Scent 3.8 Ounce
Art of Sport$8.535 rev
Dr. Squatch Invisible Glide Natural Mens Deodorant Smooth Glide No Stains Aluminum Free Deodorant Men Safe for Sensitive Skin Wood Barrel Bourbon + Rainforest Rapids 2.65oz (2-Pack)
Dr. Squatch$24.461,044 rev
Trending
90-day click momentum
Art of Sport Mens Deodorant Aluminum Free Eucalyptus Fragrance Made with Natural Botanicals Moisturizing Tea Tree Soap Made for Athletes Victory Scent 2.7 Ounce (Legacy Product)
Art of Sport$24.964.2★
Art of Sport Mens Deodorant Talc Free Sandalwood Fragrance Made with Natural Botanicals Green Tea Made for Athletes Defy Scent 2.7 Ounce
Art of Sport$14.454.2★
Art of Sport Mens Antiperspirant Eucalyptus Made with Natural Botanicals Made for Athletes Victory Scent 2.7 Ounce
Art of Sport$14.724.4★
Art of Sport Mens 2-in-1 Body Wash and Shampoo with Charcoal Activated Sandalwood Fragrance Made for Athletes Defy Scent 16 fl oz (Pack of 2)
Art of Sport$17.634.6★
Art of Sport Mens Deodorant Talc Free Eucalyptus Fragrance Made with Natural Botanicals Green Tea Made for Athletes Victory Scent 2.7 Ounce
Art of Sport$14.424.2★
What buyers say about aos deodorant for men
What buyers praise and complain about, mined from review topics.What buyers love
“Fantastic smell”
“The deodorant quality is really good”
“Long lasting,smooth,great smell”
“Works well”
“well worth it”
“As per Advertised”
“Clean”
“No more shirt stains”
“No irritation”
“Non toxic chemicals”
What buyers complain about
“Scent doesn't last long”
“Not very long lasting”
“Bit pricey”
“Rash & Irritation Warning”
“Doesnt work”
“Test your skin before you go out. may burn”
“cheap that you have to not hold on with too much pressure just to get it back on”
“Baking soda was the magic ingredient”
“I dont think its safe for sensitive skin”
“Harsh”
Top return reasons
Common questions
- Is aos deodorant for men profitable to sell on Amazon United States?
- The niche generates $14K/yr across 14 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is +16.4%. Flapen's verdict: Skip it (36/100).
- How competitive is the aos deodorant for men niche?
- 5 brands and 23 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in aos deodorant for men?
- Top complaints mined from reviews: Smell, Durability, Value For Money. The return rate is 0.4%.
- When does demand for aos deodorant for men peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the aos deodorant for men niche?
- Listings span $7.36–$32.10; the average listing price is $17.21 (sweet spot $15–$100). The average incumbent carries 10,341 reviews — the moat a new listing must climb.