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Aos Deodorant for Men

brand-locked demand (top 5 brands take 100% of clicks) — Aos Deodorant for Men doesn't clear our bar today.

Flapen Score

36
Skip it

Ranks 9,802 of 10,978 Beauty & Personal Care niches · −12 vs the category median of 48

Market size 3Growth 45Conversion 13Competition 16Returns 98Price range 69Avg price 81Brand share 0Review moat 22Quality gap 65
This niche Category average · 10,978 niches

Is Aos Deodorant for Men profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Aos Deodorant for Men is a $14K/yr Amazon United States market (76K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 36/100.

Aos Deodorant for Men: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +16.4% over the last 90 days and 1.0% of searches end in a purchase.

$14K

revenue / yr

Units sold / yr5K
Search volume / yr+16.4%76K
Conversion rate1.0%
Avg price$17.21

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers5 · 23
Top-5 product click share80%
Open market0%
Avg brand age64 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 14 products

Sponsored placement64%
New entrants (1y)5· 1 succeeded
Avg rating4.4★
Avg reviews10,341

Top Aos Deodorant for Men products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.

$0$1K$3K$4K$5K1101001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

23

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

0%

  • Art of Sport93%
  • Every Man Jack2%
  • Duke Cannon Supply Co.2%
  • Native2%
  • Dr. Squatch1%

Aos Deodorant for Men demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume76KCVR1.0%Products14Brands5Top 5 Brands100%OOS Rate30.8%Rating4.4★Reviews10,341Avg BSR#1,236
2K2KSpike '24Spike '25Prime Day '25Holiday '25Spike '26DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Top Aos Deodorant for Men search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • aos deodorant for men21K/yr
  • art of sport deodorant10K/yr
  • aos14K/yr
  • art of sport12K/yr
  • art of sport deodorant for men13K/yr
  • aos deodorant6K/yr

What reviews say buyers love and hate about Aos Deodorant for Men

What buyers mention most, as a share of all reviews.

What buyers love

77% of reviews
Smell49%

Fantastic smell

Quality-Overall7%

The deodorant quality is really good

Durability5%

Long lasting,smooth,great smell

Efficiency3%

Works well

Value For Money3%

well worth it

What buyers complain about

76% of reviews
Smell27%

Scent doesn't last long

Durability16%

Not very long lasting

Value For Money10%

Bit pricey

Allergies8%

Rash & Irritation Warning

Functionality-Overall6%

Doesnt work

Aos Deodorant for Men return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

15%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Smell
42%
2Advertised Vs Actual Product
13%
3Functionality-Overall
10%
4Defective Material/Parts
5%
5Value For Money
3%

Common Aos Deodorant for Men questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Aos Deodorant for Men 36/100 on Amazon United States — Skip it. The niche generates $14K/yr across 14 tracked products. 1 of 5 products launched in the last 360 days are still selling. Search demand moved +16.4% over the last 90 days.
Search demand for Aos Deodorant for Men on Amazon United States is steady year-round — the busiest month runs 1.5× the quietest.