Is Anua Sunscreen profitable to sell on Amazon United States?

Flapen scores Anua Sunscreen 55 out of 100 on Amazon United States, a Maybe. Shoppers spend $3.0M a year across 6 tracked products. 3 of the 3 products launched in the last year cleared the first-year sales bar. Search demand grew +20.6% in the last 90 days.

How competitive is the Anua Sunscreen niche on Amazon United States?

3 brands and 21 sellers compete in Anua Sunscreen on Amazon United States. The top 5 Anua Sunscreen products take 96% of clicks, and the top 5 brands take 100%.

What do buyers complain about in Anua Sunscreen?

Anua Sunscreen buyers on Amazon United States complain most about Allergies, Smell, and Skin Health. An estimated 0.6% of orders come back.

When does demand for Anua Sunscreen peak?

Search demand for Anua Sunscreen on Amazon United States peaks in Jul, and the busiest month runs 1.7× the quietest.

What does it cost to enter the Anua Sunscreen niche?

Anua Sunscreen sells for $22.94 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $13.84 to $37.47. The average product has 2,248 reviews, the count a new listing must catch up to.

Anua Sunscreen

Maybe

An estimated 0.6% of orders come back. But the top 5 brands take 100% of clicks, so Anua Sunscreen is a Maybe.

Flapen Score: 55
55 / 100Top 19% of 10,978 Beauty & Personal Care niches · +7 vs the category median of 48
Market size: $3.0M/yr2.2M searches / yr
90-day growth: +20.6%search demand this quarter
Competition: 96%top-5 click share · 3 brands · 21 sellers

Flapen Score

Anua Sunscreen against its category

The dotted line is the Beauty & Personal Care average. Past it, Anua Sunscreen is stronger. Inside it, weaker.

55Maybe

This niche Category average

See the method

Market

The Anua Sunscreen market on Amazon at a glance

Shoppers on Amazon United States searched for Anua Sunscreen 2.2M times last year and spent an estimated $3.0M. All 3 brands take every click. Demand peaks in Jul. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 6.1% of those searches ended in a purchase.

Shoppers searched for this 2.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.1% of those searches ended in a purchase. Searches in the last 90 days moved +20.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.0M a year.

Searches, last 12 months: 2.2M
Growth, 90 days vs prior 90: +20.6%
Conversion, latest week: 6.1%
Market size, estimated: $3.0Ma year
Peak month: July1.7× the quietest month
Top search term: centella sunscreen1.1M searches a year

02 · Price

A sale here is worth $22.94.

Listings sell for $22.94 on average, from $13.84 to $37.47. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 8,000 to 10,000 of them. At $22.94 that is $184K to $229K a year per listing.

Average price: $22.94inside the $15 to $100 sweet spot
Price range: $13.84–$37.47
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 80K–100K
Units per listing a year: 8,000–10,000
Revenue per listing a year: $184K–$229K
Returns: 0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.1% of listings are out of stock. The average listing ranks #467 within Sunscreens & Tanning Products. It carries 2,248 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings: 83%
Prime listings: 100%
Out of stock, average day: 9.1%
Average rank: #467in Sunscreens & Tanning Products
Average rating: 4.45 starsAmazon United States average 4.42 stars
Average reviews: 2,248per listing
Listings tracked: 6

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months: 3
Successful launches: 3Amazon's first-year sales bar
Average brand age: 41 months

Products

Top Anua Sunscreen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 96% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

96%

Top 20: 100%

Open market

Brand 184%
Brand 211%
Brand 35%
Open — no brand owns it (0%)

Demand

Anua Sunscreen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Jul · busiest ÷ quietest = 1.7×

Search terms

Top Anua Sunscreen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

centella sunscreen1.1M/yr +5.6%5.9% conv.
skin1004 sunscreen338K/yr +4.4%5.8% conv.
skin 1004 sunscreen208K/yr +9.6%6.0% conv.
tage sunscreen46K/yr >1,000%0.2% conv.
madagascar centella sunscreen93K/yr -3.5%5.8% conv.
skin1004 madagascar centella hyalu-cica water-fit sun serum34K/yr +70.3%7.4% conv.
torriden sunscreen30K/yr +192.8%0.3% conv.
protector solar centella53K/yr +4.7%2.2% conv.
skin1004 hyalu-cica water-fit sun serum24K/yr +262.6%9.0% conv.
centella sunscreen spf18K/yr +84.7%6.1% conv.