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Anua Sunscreen

Anua Sunscreen shows low returns (0.6%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Flapen Score

55
Worth a look

Top 19% of 10,978 Beauty & Personal Care niches · +7 vs the category median of 48

Market size 96Growth 50Conversion 67Competition 4Returns 97Price range 91Avg price 95Brand share 0Review moat 43Quality gap 50
This niche Category average · 10,978 niches

Is Anua Sunscreen profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Anua Sunscreen is a $3.0M/yr Amazon United States market (2.2M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul. Verdict: Worth a look — 55/100.

Anua Sunscreen: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +20.6% over the last 90 days and 6.1% of searches end in a purchase.

$3.0M

revenue / yr

Units sold / yr100K
Search volume / yr+20.6%2.2M
Conversion rate6.1%
Avg price$22.94

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers3 · 21
Top-5 product click share96%
Open market0%
Avg brand age41 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 6 products

Sponsored placement83%
New entrants (1y)3· 3 succeeded
Avg rating4.5★
Avg reviews2,248

Top Anua Sunscreen products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.

$0$605K$1.2M$1.8M$2.4M1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

21

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

96%

Top 20: 100%

Open market

0%

  • SKIN100484%
  • huxihom11%
  • JISKG5%
  • Open — no brand owns it (0%)

Anua Sunscreen demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume2.2MCVR6.1%Products6Brands3Top 5 Brands100%OOS Rate9.1%Rating4.5★Reviews2,248Avg BSR#467
125K75KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.7×

Top Anua Sunscreen search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • centella sunscreen1.1M/yr
  • skin1004 sunscreen338K/yr
  • skin 1004 sunscreen208K/yr
  • tage sunscreen46K/yr
  • madagascar centella sunscreen93K/yr
  • skin1004 madagascar centella hyalu-cica water-fit sun serum34K/yr
  • torriden sunscreen30K/yr
  • protector solar centella53K/yr
  • skin1004 hyalu-cica water-fit sun serum24K/yr
  • centella sunscreen spf18K/yr

What reviews say buyers love and hate about Anua Sunscreen

What buyers mention most, as a share of all reviews.

What buyers love

69% of reviews
Suitability Combination Skin14%

its perfect for sensitive skin

Moist/Dry13%

Nice Hydration

Quality-Overall9%

Overall great product, nice texture and very moisturizing

Weight Light8%

It's nice and light and does not feel heavy on your skin

Soft Feel7%

Feels good

What buyers complain about

52% of reviews
Allergies13%

had rash all over

Smell11%

not a strong smell

Skin Health7%

It completely melts into the skin

Sensitivity-Overall6%

Not for sensitive skin

Suitability Oily Skin5%

It ur skin is oily dont buy it

Anua Sunscreen return rate & reasons

Why buyers send it back, as a share of all return requests.

0.6%

Return rate

26%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Advertised Vs Actual Product
17%
2Value For Money
8%
3Ingredients-Overall
7%
4Oily/Greasy
7%
5Smell
7%

Common Anua Sunscreen questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Anua Sunscreen 55/100 on Amazon United States — Worth a look. The niche generates $3.0M/yr across 6 tracked products. 3 of 3 products launched in the last 360 days are still selling. Search demand moved +20.6% over the last 90 days.
Search demand for Anua Sunscreen on Amazon United States peaks in Jul, where the busiest month runs 1.7× the quietest.