Is anua sunscreen profitable to sell on Amazon United States?

The niche generates $3.0M/yr across 6 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +20.6%. Flapen's verdict: Worth a look (55/100).

How competitive is the anua sunscreen niche?

3 brands and 21 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in anua sunscreen?

Top complaints mined from reviews: Allergies, Smell, Skin Health. The return rate is 0.6%.

When does demand for anua sunscreen peak?

Demand peaks in Jul; the busiest month runs 1.7× the quietest.

What does it cost to enter the anua sunscreen niche?

Listings span $13.84–$37.47; the average listing price is $22.94 (sweet spot $15–$100). The average incumbent carries 2,248 reviews — the moat a new listing must climb.

anua sunscreen

Worth a look

Shows low returns (0.6%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Market size

Incredible$3.0M

$3.0M/yr · 2.2M searches

Avg price

Incredible$22.94

avg listing price — sweet spot $15–$100

Price range

Great$13.84–$37.47

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good6.1%

search→purchase rate — share of searches ending in a sale

Growth

Good+20.6%

90-day search growth — must beat 0% to launch

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,248.17

avg incumbent reviews — the moat a new listing must climb

Competition

Bad96%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, anua sunscreen is a $3.0M/yr Amazon United States market (2.2M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul. Verdict: Worth a look — 55/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

anua sunscreen market data

Units sold / yr: 80K–100K; avg 8,000–10,000/product
Revenue / yr: $1.8M–$2.3M; units × avg price
Conversion rate: 6.1%
Avg BSR: #467
Page quality: 0%
Prime: 100%
Sponsored: 83%
Out of stock: 9.1%
Avg brand age: 41 months
Avg seller age: 129 days

Competition & brand share

The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

96%

Top 20: 100%

Open market

SKIN100484%
huxihom11%
JISKG5%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +20.6% search growth over the last 90 days.

Peak months: Jul · busiest ÷ quietest = 1.7×

Open Trend

Top anua sunscreen search terms

centella sunscreen1.1M/yr +5.6%5.9% conv.
skin1004 sunscreen338K/yr +4.4%5.8% conv.
skin 1004 sunscreen208K/yr +9.6%6.0% conv.
tage sunscreen46K/yr >1,000%0.2% conv.
madagascar centella sunscreen93K/yr -3.5%5.8% conv.
skin1004 madagascar centella hyalu-cica water-fit sun serum34K/yr +70.3%7.4% conv.
torriden sunscreen30K/yr +192.8%0.3% conv.
protector solar centella53K/yr +4.7%2.2% conv.
skin1004 hyalu-cica water-fit sun serum24K/yr +262.6%9.0% conv.
centella sunscreen spf18K/yr +84.7%6.1% conv.

All search terms

Top anua sunscreen products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 6 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

SKIN1004 Centella Hyalu-Cica Water-Fit Sun Serum UV Korean Sunscreen SPF 50 Centella Sunscreen Travel Essentials Sunscreen with Hyaluronic Acid No White Cast Korean Skin Care 1.69 fl.oz / 50ml

SKIN1004$18.174.5★1,043 rev

2PCS Centella Sunscreen SPF 50 50ML Sunscreen Face Serum Daily UV Defense Sunblock Summer Sunscreen for Face Travel Essentials for Black Girl

huxihom$29.044.1★114 rev

SKIN1004 Madagascar Centella Air-fit Suncream Light 1.69 fl. oz (50ml)

SKIN1004$20.374.5★1,263 rev

SKIN1004 Hyalu-Cica Moisture Cream Face Moisturizer with Hyaluronic Acid Centella Cream for Deep Hydration Lightweight Nourishing Gel Moisturizer for Face Korean Skin Care 2.53 fl oz / 75ml

SKIN1004$13.844.6★9,855 rev

2 Pcs Centella Sunscreen SPF 50 Centella Water-Fit Sun Serum Long-Lasting Protection Nourishing Skin Protection and UV Defens.

JISKG$18.774.5★171 rev

Newest

by launch date

SKIN1004 - Madagascar Centella Hyalu-CICA Water-Fit Sun Serum 2-pack OTC

SKIN1004$37.471,043 rev

6mo ago

2PCS Centella Sunscreen SPF 50 50ML Sunscreen Face Serum Daily UV Defense Sunblock Summer Sunscreen for Face Travel Essentials for Black Girl

huxihom$29.04114 rev

7mo ago

SKIN1004 Centella Hyalu-Cica Water-Fit Sun Serum UV Korean Sunscreen SPF 50 Centella Sunscreen Travel Essentials Sunscreen with Hyaluronic Acid No White Cast Korean Skin Care 1.69 fl.oz / 50ml

SKIN1004$18.171,043 rev

8mo ago

2 Pcs Centella Sunscreen SPF 50 Centella Water-Fit Sun Serum Long-Lasting Protection Nourishing Skin Protection and UV Defens.

JISKG$18.77171 rev

1y ago

SKIN1004 Hyalu-Cica Moisture Cream Face Moisturizer with Hyaluronic Acid Centella Cream for Deep Hydration Lightweight Nourishing Gel Moisturizer for Face Korean Skin Care 2.53 fl oz / 75ml

SKIN1004$13.849,855 rev

3y ago

What buyers say about anua sunscreen

What buyers praise and complain about, mined from review topics.

What buyers love

Suitability Combination Skin14%

“its perfect for sensitive skin”

Moist/Dry13%

“Nice Hydration”

Quality-Overall9%

“Overall great product, nice texture and very moisturizing”

Weight Light8%

“It's nice and light and does not feel heavy on your skin”

Soft Feel7%

“Feels good”

Absorbency4%

“it absorbs nicely”

Texture/Consistency-Overall3%

“I like the creamy texture”

Brightness/Shine/Glow3%

“Makes me look shiny”

Suitability Dry Skin3%

“It's highly moisturizing”

Smell3%

“It is fragrance free”

What buyers complain about

Allergies13%

“had rash all over”

Smell11%

“not a strong smell”

Skin Health7%

“It completely melts into the skin”

Sensitivity-Overall6%

“Not for sensitive skin”

Suitability Oily Skin5%

“It ur skin is oily dont buy it”

Oily/Greasy3%

“make my face so oily”

Moist/Dry2%

“Feels less hydrating”

Suitability Combination Skin2%

“my skin does not look happy”

Suitability Dry Skin2%

“it does not dry down”

Value For Money2%

“Expensive”

Top return reasons

Advertised Vs Actual Product17%

Value For Money8%

Ingredients-Overall7%

Oily/Greasy7%

Smell7%

Functionality-Overall5%

Texture/Consistency-Overall4%

Product Condition4%

Moist/Dry4%

Suitability Combination Skin3%

Common questions

Is anua sunscreen profitable to sell on Amazon United States?: The niche generates $3.0M/yr across 6 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +20.6%. Flapen's verdict: Worth a look (55/100).
How competitive is the anua sunscreen niche?: 3 brands and 21 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in anua sunscreen?: Top complaints mined from reviews: Allergies, Smell, Skin Health. The return rate is 0.6%.
When does demand for anua sunscreen peak?: Demand peaks in Jul; the busiest month runs 1.7× the quietest.
What does it cost to enter the anua sunscreen niche?: Listings span $13.84–$37.47; the average listing price is $22.94 (sweet spot $15–$100). The average incumbent carries 2,248 reviews — the moat a new listing must climb.