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Antonio Banderas Perfume for Men

Fail

The top 5 brands take 100% of clicks, so Antonio Banderas Perfume for Men is a Fail.

Flapen Score
37
37 / 100
Ranks 9,560 of 10,978 Beauty & Personal Care niches · −11 vs the category median of 48
Market size
$131K/yr243K searches / yr
90-day growth
-9.9%search demand this quarter
Competition
80%top-5 click share · 3 brands · 33 sellers

Flapen Score

Antonio Banderas Perfume for Men against its category

The dotted line is the Beauty & Personal Care average. Past it, Antonio Banderas Perfume for Men is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Antonio Banderas Perfume for Men market on Amazon at a glance

Shoppers on Amazon United States searched for Antonio Banderas Perfume for Men 243K times last year and spent an estimated $131K. All 3 brands take every click. Demand peaks in Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 243K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -9.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $131K a year.

Searches, last 12 months
243K
Growth, 90 days vs prior 90
-9.9%
Conversion, latest week
1.9%
Market size, estimated
$131Ka year
Peak month
December2.0× the quietest month
Top search term
antonio banderas perfume for men117K searches a year

02 · Price

A sale here is worth $28.12.

Listings sell for $28.12 on average, from $19.95 to $36.28. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $28.12 that is $7K to $14K a year per listing.

Average price
$28.12inside the $15 to $100 sweet spot
Price range
$19.95–$36.28
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$7K–$14K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 50.4% of listings are out of stock. The average listing ranks #825 within Men's. It carries 1,905 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
83%
Out of stock, average day
50.4%
Average rank
#825in Men's
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
1,905per listing
Listings tracked
12

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 93 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
93 months

Products

Top Antonio Banderas Perfume for Men products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

Brands

3 rising

Sellers

33

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

0%

  • Brand 188%
  • Brand 29%
  • Brand 33%

Demand

Antonio Banderas Perfume for Men search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KHoliday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.0×

Search terms

Top Antonio Banderas Perfume for Men search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • antonio banderas perfume for men117K/yr
  • blue seduction antonio banderas32K/yr
  • perfume antonio bandera de hombre30K/yr
  • antonio banderas blue seduction14K/yr
  • antonio banderas perfume14K/yr
  • antonio banderas cologne for men9K/yr
  • perfume antonio banderas7K/yr
  • blue seduction5K/yr
  • antonio bandera5K/yr
  • antonio banderas cologne6K/yr

Reviews and returns

What reviews say buyers love and hate about Antonio Banderas Perfume for Men

We read the reviews and the return reasons for every product selling here.

69%of positive reviews mention “Smell”
50%of negative reviews mention “Smell”
<0.1%of orders come back, a rate Amazon rounds to zero
“The scent does not last long”
A buyer, on “Smell”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

8 topics

NegativePositive

FAQ

Common Antonio Banderas Perfume for Men questions

Answered from the same tracked data.