Antimicrobial Soap
Antimicrobial Soap shows low returns (0.4%), but strong incumbent ratings (4.6★) keeps it on the watch list.
Flapen Score
Top 34% of 10,978 Beauty & Personal Care niches · +3 vs the category median of 48
Is Antimicrobial Soap profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Antimicrobial Soap is a $140K/yr Amazon United States market (88K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Jan. Verdict: Worth a look — 51/100.
Antimicrobial Soap: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +9.5% over the last 90 days and 9.9% of searches end in a purchase.
$140K
revenue / yr
Who owns the niche?
The top 5 brands hold 69% of demand, so 31% of the market is open.
31%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 21 products
Top Antimicrobial Soap products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Provon Antimicrobial Lotion Soap - 16 oz Pump
- Price
- $12.38
- Rating
- 4.6/5
- Reviews
- 2,246
- Age
- 15y ago
Hibiclens Antimicrobial and Antiseptic Soap and Skin Cleanser 8 oz with Foaming Pump for Home and Hospital 4% CHG
- Price
- $11.61
- Rating
- 4.8/5
- Reviews
- 3,389
- Age
- 2y ago
Provon Antimicrobial Lotion Soap - 4 Oz
- Price
- $7.61
- Rating
- 4.7/5
- Reviews
- 1,124
- Age
- 12y ago
![McKesson Antimicrobial Lotion Hand Soap with Aloe 18 oz Pump Bottle [Pack of 1] - Herbal Scent Keeps Hands Clean and Moisturized Medical-Grade Soap](https://m.media-amazon.com/images/I/31e8JEqONFL.jpg)
McKesson Antimicrobial Lotion Hand Soap with Aloe 18 oz Pump Bottle [Pack of 1] - Herbal Scent Keeps Hands Clean and Moisturized Medical-Grade Soap
- Price
- $11.07
- Rating
- 4.7/5
- Reviews
- 1,614
- Age
- 11y ago
Hibiclens 18598 Antiseptic/Antimicrobial Skin Cleanser
- Price
- $9.36
- Rating
- 4.7/5
- Reviews
- 7,649
- Age
- 8y ago
Trending
90-day click momentum
Betadine Antiseptic Cleansing Foam Pump 8oz Antibacterial Body Wash Antimicrobial Hand and Skin Cleanser Gentle Antiseptic Wash for Daily Protection
- Price
- $11.43
- Rating
- 4.8/5
- Reviews
- 42
- Age
- 6mo ago
Dove Antibacterial Care Beauty Bar Soap 6 Count Moisturizing Cleanser 3.75 oz I Antibacterial beauty bar with moisturizing cream that removes 99% of bacteria while protecting skin from dryness
- Price
- $11.09
- Rating
- 4.8/5
- Reviews
- 2,133
- Age
- 5y ago
Hibiclens 18598 Antiseptic/Antimicrobial Skin Cleanser
- Price
- $9.36
- Rating
- 4.7/5
- Reviews
- 7,649
- Age
- 8y ago
McKesson Antimicrobial Lotion Hand Soap with Aloe 18 oz Pump Bottle [Pack of 1] - Herbal Scent Keeps Hands Clean and Moisturized Medical-Grade Soap
- Price
- $11.07
- Rating
- 4.7/5
- Reviews
- 1,614
- Age
- 11y ago
Provon Antimicrobial Lotion Soap - 4 Oz
- Price
- $7.61
- Rating
- 4.7/5
- Reviews
- 1,124
- Age
- 12y ago
Newest
by launch dateBetadine Antiseptic Cleansing Foam Pump 8oz Antibacterial Body Wash Antimicrobial Hand and Skin Cleanser Gentle Antiseptic Wash for Daily Protection
- Price
- $11.43
- Rating
- 4.8/5
- Reviews
- 42
- Age
- 6mo ago
Hibiclens Antimicrobial and Antiseptic Soap and Skin Cleanser 8 oz with Foaming Pump for Home and Hospital 4% CHG
- Price
- $11.61
- Rating
- 4.8/5
- Reviews
- 3,389
- Age
- 2y ago
Safeguard Micellar Deep Cleansing Bath Bar Soap Washes Away 99 Percent of Bacteria Leaves Skin Soft Made with Plant Based Cleansers Fresh Clean Scent with Aloe 3.2 oz (2 Count)
- Price
- $2.22
- Rating
- 4.7/5
- Reviews
- 5,743
- Age
- 2y ago
Dove Body Wash with Pump Antibacterial For All Skin Types Protects from Dryness 30.6 oz
- Price
- $10.03
- Rating
- 4.8/5
- Reviews
- 5,357
- Age
- 4y ago
Tattoo Goo Tattoo Aftercare Kit 3 Piece Set Includes Antimicrobial Soap Tattoo Balm & Healing Lotion Main Vibrant Color & Glow Complete Kit for Fresh Ink Ongoing Ink Maintenance & Piercing Care
- Price
- $15.34
- Rating
- 4.6/5
- Reviews
- 9,617
- Age
- 5y ago
Competition: brands, sellers & click share
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.
Brands
17 flat
Sellers
217
Top-5 brand share
69%
Top 20: 100%
Top-5 click share
63%
Top 20: 99%
Open market
24%
- Provon16%
- Hibiclens14%
- Mölnlycke14%
- McKesson12%
- unitedtattoosupply12%
- Dove7%
Antimicrobial Soap demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan · busiest ÷ quietest = 23.9×
Top Antimicrobial Soap search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- antimicrobial soap62K/yr
- anti microbial soap10K/yr
- provon antimicrobial soap9K/yr
- provon4K/yr
- provon soap3K/yr
What reviews say buyers love and hate about Antimicrobial Soap
What buyers mention most, as a share of all reviews.
What buyers love
74% of reviews“Light fragrance”
“Great product from a trusted brand”
“Very clean”
“Good value for money”
“It does work”
What buyers complain about
60% of reviews“Weird smell”
“CAUSES RASH”
“But EXPENSIVE”
“Made my skin very dry”
“Bottle was smaller than expected”
Antimicrobial Soap return rate & reasons
Why buyers send it back, as a share of all return requests.
0.4%
Return rate
25%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Antimicrobial Soap questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
