Is antifungal soap profitable to sell on Amazon United States?

The niche generates $1.7M/yr across 37 tracked products. 12 of 12 products launched in the last 360 days are still selling. 90-day search growth is +13.0%. Flapen's verdict: Launch it (69/100).

How competitive is the antifungal soap niche?

23 brands and 38 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 58% of demand.

What do buyers complain about in antifungal soap?

Top complaints mined from reviews: Smell, Allergies, Functionality-Overall. The return rate is 0.3%.

When does demand for antifungal soap peak?

Demand peaks in Nov; the busiest month runs 1.6× the quietest.

What does it cost to enter the antifungal soap niche?

Listings span $2.20–$42.30; the average listing price is $18.69 (sweet spot $15–$100). The average incumbent carries 6,415 reviews — the moat a new listing must climb.

antifungal soap

Launch it

A $1.7M/yr market growing +13.0% this quarter with returns at 0.3% — clears our launch bar.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Market size

Great$1.7M

$1.7M/yr · 958K searches

Conversion

Great9.7%

search→purchase rate — share of searches ending in a sale

Avg price

Great$18.69

avg listing price — sweet spot $15–$100

Brand share

Great58%

top-5 brand share — no brand owns this niche

Competition

Good42%

top-5 click share — leaders hold, buyers still browse

Price range

Good$2.20–$42.30

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+13.0%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Bad6,414.89

avg incumbent reviews — the moat a new listing must climb

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, antifungal soap is a $1.7M/yr Amazon United States market (958K searches/yr). The top 5 brands hold 58% of demand. Demand peaks in Nov. Verdict: Launch it — 69/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

antifungal soap market data

Units sold / yr: 80K–100K; avg 2,500–3,000/product
Revenue / yr: $1.5M–$1.9M; units × avg price
Conversion rate: 9.7%
Avg BSR: #209
Page quality: 0%
Prime: 100%
Sponsored: 86%
Out of stock: 1.5%
Avg brand age: 75 months
Avg seller age: 132 days

Competition & brand share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

Brands

23 falling

Sellers

Top-5 brand share

58%

Top 20: 98%

Top-5 click share

42%

Top 20: 84%

Open market

34%

Defense Soap17%
Terramed Just Think Comfort13%
ProBliva10%
Roycederm9%
Botanic Hearth9%
Katialis8%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +13.0% search growth over the last 90 days.

Peak months: Nov · busiest ÷ quietest = 1.6×

Open Trend

Top antifungal soap search terms

antifungal soap404K/yr +4.9%8.5% conv.
antifungal body wash224K/yr +2.0%7.2% conv.
anti fungal bodywash25K/yr +273.1%8.8% conv.
anti fungal soap46K/yr +23.4%9.5% conv.
jock itch soap40K/yr +12.1%8.7% conv.
fungal soap21K/yr +13.6%9.3% conv.
anti fungal body wash30K/yr -2.4%8.2% conv.
anti fungal soap men11K/yr +149.6%11.3% conv.
medicated soap22K/yr +8.5%3.0% conv.
ketoconazole soap22K/yr +12.6%2.1% conv.

All search terms

Top antifungal soap products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Defense Antifungal Bar Soap | Jock Itch Ringworm Athletes Foot Skin Fungus | Medicated Anti Fungal Treatment (One Bar No Case)

Defense Soap$15.484.6★3,851 rev

Antifungal Body Wash Treatment Soap Antibacterial Wash for Jock Itch Ringworm Back Acne Tinea & Foot Odor Medicated Skin Relief Cleanser Gel with Tea Tree Oil & Tolnaftate for Men and Women

ProBliva$24.444.6★453 rev

KATIALIS SOAP Sulfur Zinc Oxide Salicylic Acid Anti Fungal Anti Bacterial Soap 90 grams

Katialis$8.634.5★3,001 rev

Roycederm Antifungal Bar Soap - Tea tree Oil Soap - Athletes Foot Treatment for Jock Itch & Ringworm - Medicated Antifungal Soap with Clotrimazole 1% - Tea Tree Oil Scent 1 Pack

Roycederm$18.434.6★669 rev

Botanic Hearth Tea Tree Body Wash 16 Fl Oz (473 ml) | Enriched With Tea Tree Oil Peppermint & Sea Buckthorn | Gently Cleanses Refreshes & Nourishes Skin | Sulfate & Paraben Free | For Men & Women

Botanic Hearth$11.864.4★49,520 rev

Newest

by launch date

Tuymec Antifungal Bar Soap - Skin Fungus Treatment for Athletes Foot Jock Itch & Ringworm - Medicated Anti Fungal Skin Soap with Clotrimazole 1% (Tea Tree 2 Bars 1 Case)

Tuymec$18.7562 rev

4mo ago

NXPPYY Antifungal Soap-Antibacterial Soap Bar with Tea Tree Oil- Body & Face Wash for Acne Folliculitis Eczema Body Odor Jock Itch Athletes Foot Ringworm & Tinea Versicolor (3Bars x 2.82 oz)

NXPPYY$9.7490 rev

4mo ago

Recuren Plus Antifungal Body Wash Soap: Antibacterial Shower Gel for Back Acne Seborrheic Dermatitis Folliculitis Psoriasis Jock Itch & Ringworm (10 Fl Oz (Pack of 1) Herbal Floral)

Recuren Plus$20.17102 rev

5mo ago

Roycederm Antifungal Bar Soap - Tea tree Oil Soap - Athletes Foot Treatment for Jock Itch & Ringworm - Medicated Antifungal Soap with Clotrimazole 1% - Tea Tree Oil Scent 1 Pack

Roycederm$18.43669 rev

6mo ago

Oiangna Antifungal Soap Tea Tree Antifungal Soap Bar for Back Acne Athletes Foot Tinea Ringworm Jock Itch Face & Body Wash Soothing Care for Men And Women Relief of Itch

Oiangna$11.00156 rev

6mo ago

What buyers say about antifungal soap

What buyers praise and complain about, mined from review topics.

What buyers love

Smell23%

“Clean Scent”

Quality-Overall9%

“Excellent Product”

Cleansing8%

“Clean feel”

Efficiency6%

“works well”

Value For Money6%

“Good value for money”

Lather5%

“Luxurious Lather”

Soft Feel5%

“Smooth and silky”

Moist/Dry4%

“moisturized after each use”

Allergies4%

“Does not irritate me”

Advertised Vs Actual Product4%

“As advertised”

What buyers complain about

Smell19%

“Unpleasant smell”

Allergies15%

“Itching”

Functionality-Overall5%

“No results”

Value For Money5%

“Not worth the cost”

Moist/Dry4%

“Made my skin very dry”

Size-Overall3%

“The bottle is small”

Leak-Proof2%

“leaking all over”

Skin Health2%

“Does not help skin”

Motor Power2%

“Pump will not work”

Advertised Vs Actual Product2%

“False advertising”

Top return reasons

Leak-Proof24%

Smell19%

Motor Power13%

Advertised Vs Actual Product10%

Size-Overall6%

Sensitivity-Overall5%

Functionality-Overall4%

Value For Money4%

Ingredients-Overall2%

Defective Material/Parts2%

Common questions

Is antifungal soap profitable to sell on Amazon United States?: The niche generates $1.7M/yr across 37 tracked products. 12 of 12 products launched in the last 360 days are still selling. 90-day search growth is +13.0%. Flapen's verdict: Launch it (69/100).
How competitive is the antifungal soap niche?: 23 brands and 38 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 58% of demand.
What do buyers complain about in antifungal soap?: Top complaints mined from reviews: Smell, Allergies, Functionality-Overall. The return rate is 0.3%.
When does demand for antifungal soap peak?: Demand peaks in Nov; the busiest month runs 1.6× the quietest.
What does it cost to enter the antifungal soap niche?: Listings span $2.20–$42.30; the average listing price is $18.69 (sweet spot $15–$100). The average incumbent carries 6,415 reviews — the moat a new listing must climb.