Antibacterial Soap

Shoppers searched for this 6.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.1% of those searches ended in a purchase. Searches in the last 90 days moved +2.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $7.6M a year.

Searches, last 12 months

6.6M

Growth, 90 days vs prior 90

+2.6%

Conversion, latest week

10.1%

Market size, estimated

$7.6Ma year

Peak month

November1.4× the quietest month

Top search term

dial soap antibacterial1.3M searches a year

Listings sell for $11.42 on average, from $2.20 to $35.29. Amazon reports units sold in ranges. This niche sold 600K to 800K a year. The average listing sells 15,000 to 20,000 of them. At $11.42 that is $171K to $228K a year per listing.

Average price

$11.42under the $15 to $100 sweet spot

Price range

$2.20–$35.29

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

600K–800K

Units per listing a year

15,000–20,000

Revenue per listing a year

$171K–$228K

Returns

0.3%of orders · Amazon United States median 2.1%

62% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #194 within Cleansers. It carries 7,719 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings

62%

Prime listings

97%

Out of stock, average day

0.0%

Average rank

#194in Cleansers

Average rating

4.67 starsAmazon United States average 4.42 stars

Average reviews

7,719per listing

Listings tracked

39

The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

70 months