Antibacterial Hand Soap Refill

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 20.7% of those searches ended in a purchase. Searches in the last 90 days moved -1.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.4M a year.

Searches, last 12 months

1.2M

Growth, 90 days vs prior 90

-1.9%

Conversion, latest week

20.7%

Market size, estimated

$2.4Ma year

Peak month

April2.4× the quietest month

Top search term

softsoap refill394K searches a year

Listings sell for $9.46 on average, from $3.96 to $23.40. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 8,000 to 10,000 of them. At $9.46 that is $76K to $95K a year per listing.

Average price

$9.46under the $15 to $100 sweet spot

Price range

$3.96–$23.40

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

200K–250K

Units per listing a year

8,000–10,000

Revenue per listing a year

$76K–$95K

Returns

0.2%of orders · Amazon United States median 2.1%

52% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #108 within Foot & Hand Care. It carries 17,947 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings

52%

Prime listings

86%

Out of stock, average day

0.0%

Average rank

#108in Foot & Hand Care

Average rating

4.67 starsAmazon United States average 4.42 stars

Average reviews

17,947per listing

Listings tracked

21

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 76 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

76 months