Antibacterial Body Wash

Shoppers searched for this 3.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.3% of those searches ended in a purchase. Searches in the last 90 days moved +11.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.7M a year.

Searches, last 12 months

3.5M

Growth, 90 days vs prior 90

+11.4%

Conversion, latest week

11.3%

Market size, estimated

$4.7Ma year

Peak month

May1.5× the quietest month

Top search term

antibacterial body wash1.8M searches a year

Listings sell for $11.95 on average, from $5.90 to $21.11. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 30,000 to 40,000 of them. At $11.95 that is $359K to $478K a year per listing.

Average price

$11.95under the $15 to $100 sweet spot

Price range

$5.90–$21.11

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

300K–400K

Units per listing a year

30,000–40,000

Revenue per listing a year

$359K–$478K

Returns

0.4%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #130 within Cleansers. It carries 6,894 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#130in Cleansers

Average rating

4.71 starsAmazon United States average 4.42 stars

Average reviews

6,894per listing

Listings tracked

8

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

70 months