Antibacterial Bar Soap

Shoppers searched for this 2.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.2% of those searches ended in a purchase. Searches in the last 90 days moved +10.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.4M a year.

Searches, last 12 months

2.1M

Growth, 90 days vs prior 90

+10.2%

Conversion, latest week

12.2%

Market size, estimated

$3.4Ma year

Peak month

August1.8× the quietest month

Top search term

dial bar soap470K searches a year

Listings sell for $13.40 on average, from $2.20 to $36.26. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 10,000 to 12,500 of them. At $13.40 that is $134K to $168K a year per listing.

Average price

$13.40under the $15 to $100 sweet spot

Price range

$2.20–$36.26

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

250K–300K

Units per listing a year

10,000–12,500

Revenue per listing a year

$134K–$168K

Returns

0.3%of orders · Amazon United States median 2.1%

48% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #181 within Cleansers. It carries 6,468 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings

48%

Prime listings

95%

Out of stock, average day

0.0%

Average rank

#181in Cleansers

Average rating

4.73 starsAmazon United States average 4.42 stars

Average reviews

6,468per listing

Listings tracked

21

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

69 months