Antibacterial

Shoppers searched for this 559K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.0% of those searches ended in a purchase. Searches in the last 90 days moved +8.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $924K a year.

Searches, last 12 months

559K

Growth, 90 days vs prior 90

+8.9%

Conversion, latest week

15.0%

Market size, estimated

$924Ka year

Peak month

August2.1× the quietest month

Top search term

dial hand soap184K searches a year

Listings sell for $11.01 on average, from $1.59 to $28.46. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 3,000 to 4,000 of them. At $11.01 that is $33K to $44K a year per listing.

Average price

$11.01under the $15 to $100 sweet spot

Price range

$1.59–$28.46

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

80K–100K

Units per listing a year

3,000–4,000

Revenue per listing a year

$33K–$44K

Returns

0.2%of orders · Amazon United States median 2.1%

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #82 within Foot & Hand Care. It carries 10,859 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings

73%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#82in Foot & Hand Care

Average rating

4.70 starsAmazon United States average 4.42 stars

Average reviews

10,859per listing

Listings tracked

33

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

71 months