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Anti Sweat Deodorant

brand-locked demand (top 5 brands take 100% of clicks) — Anti Sweat Deodorant doesn't clear our bar today.

Flapen Score

46
Skip it

Ranks 6,013 of 10,978 Beauty & Personal Care niches · −2 vs the category median of 48

Market size 84Growth 31Conversion 98Competition 22Returns 99Price range 14Avg price 40Brand share 0Review moat 21Quality gap 19
This niche Category average · 10,978 niches

Is Anti Sweat Deodorant profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Anti Sweat Deodorant is a $1.4M/yr Amazon United States market (721K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar–Apr–May–Jun. Verdict: Skip it — 46/100.

Anti Sweat Deodorant: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +4.9% over the last 90 days and 17.4% of searches end in a purchase.

$1.4M

revenue / yr

Units sold / yr200K
Search volume / yr+4.9%721K
Conversion rate17.4%
Avg price$10.77

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers4 · 122
Top-5 product click share73%
Open market0%
Avg brand age84 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 14 products

Sponsored placement50%
New entrants (1y)0· 0 succeeded
Avg rating4.7★
Avg reviews11,373

Top Anti Sweat Deodorant products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.

$0$135K$270K$405K$541K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

122

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

0%

  • Degree62%
  • Lady Speed Stick27%
  • Old Spice8%
  • Secret3%
  • Open — no brand owns it (0%)

Anti Sweat Deodorant demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume721KCVR17.4%Products14Brands4Top 5 Brands100%OOS Rate0.0%Rating4.7★Reviews11,373Avg BSR#81
20K15KBlack Friday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 2.9×

Top Anti Sweat Deodorant search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • degree ultra clear black and white265K/yr
  • lady speed stick deodorant for women125K/yr
  • lady speed stick66K/yr
  • degree ultra clear39K/yr
  • anti sweat deodorant33K/yr
  • old spice fresh deodorant19K/yr
  • old spice fresh25K/yr
  • degree black and white deodorant men14K/yr
  • no stain deodorant12K/yr
  • degree ultraclear13K/yr

What reviews say buyers love and hate about Anti Sweat Deodorant

What buyers mention most, as a share of all reviews.

What buyers love

82% of reviews
Smell33%

Clean smell

Value For Money16%

Best value

Quality-Overall11%

Good quality

Advertised Vs Actual Product6%

As described

Moist/Dry3%

helped me stay dry

What buyers complain about

63% of reviews
Smell19%

smells rancid

Stain Resistance8%

it stains the clothes

Allergies6%

got a rash

Value For Money6%

Could be a bit cheaper

Durability5%

Breaks apart

Anti Sweat Deodorant return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

44%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Advertised Vs Actual Product
31%
2Smell
27%
3Value For Money
7%
4Color
5%
5Defective Material/Parts
4%

Common Anti Sweat Deodorant questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Anti Sweat Deodorant 46/100 on Amazon United States — Skip it. The niche generates $1.4M/yr across 14 tracked products. Search demand moved +4.9% over the last 90 days.
Search demand for Anti Sweat Deodorant on Amazon United States peaks in Mar–Apr–May–Jun, where the busiest month runs 2.9× the quietest.