Anti Sweat Deodorant
FailThe top 5 brands take 100% of clicks, so Anti Sweat Deodorant is a Fail.
- Flapen Score
- 46 / 100Ranks 6,013 of 10,978 Beauty & Personal Care niches · −2 vs the category median of 4846
- Market size
- $1.4M/yr721K searches / yr
- 90-day growth
- +4.9%search demand this quarter
- Competition
- 73%top-5 click share · 4 brands · 122 sellers
Flapen Score
Anti Sweat Deodorant against its category
The dotted line is the Beauty & Personal Care average. Past it, Anti Sweat Deodorant is stronger. Inside it, weaker.
Market
The Anti Sweat Deodorant market on Amazon at a glance
Shoppers on Amazon United States searched for Anti Sweat Deodorant 721K times last year and spent an estimated $1.4M. All 4 brands take every click. Demand peaks in Mar–Apr–May–Jun. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 17.4% of those searches ended in a purchase.
Shoppers searched for this 721K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 17.4% of those searches ended in a purchase. Searches in the last 90 days moved +4.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.4M a year.
- Searches, last 12 months
- 721K
- Growth, 90 days vs prior 90
- +4.9%
- Conversion, latest week
- 17.4%
- Market size, estimated
- $1.4Ma year
- Peak month
- June2.9× the quietest month
- Top search term
- degree ultra clear black and white265K searches a year
02 · Price
A sale here is worth $10.77.
Listings sell for $10.77 on average, from $4.39 to $16.75. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 8,000 to 10,000 of them. At $10.77 that is $86K to $108K a year per listing.
- Average price
- $10.77under the $15 to $100 sweet spot
- Price range
- $4.39–$16.75
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 150K–200K
- Units per listing a year
- 8,000–10,000
- Revenue per listing a year
- $86K–$108K
- Returns
- 0.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #81 within Deodorants & Antiperspirants. It carries 11,373 reviews at 4.70 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #81in Deodorants & Antiperspirants
- Average rating
- 4.70 starsAmazon United States average 4.42 stars
- Average reviews
- 11,373per listing
- Listings tracked
- 14
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 84 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 84 months
Products
Top Anti Sweat Deodorant products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
122
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
0%
- Brand 162%
- Brand 227%
- Brand 38%
- Brand 43%
- Open — no brand owns it (0%)
Demand
Anti Sweat Deodorant search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 2.9×
Search terms
Top Anti Sweat Deodorant search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- degree ultra clear black and white265K/yr
- lady speed stick deodorant for women125K/yr
- lady speed stick66K/yr
- degree ultra clear39K/yr
- anti sweat deodorant33K/yr
- old spice fresh deodorant19K/yr
- old spice fresh25K/yr
- degree black and white deodorant men14K/yr
- no stain deodorant12K/yr
- degree ultraclear13K/yr
Reviews and returns
What reviews say buyers love and hate about Anti Sweat Deodorant
We read the reviews and the return reasons for every product selling here.
“smells rancid”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Anti Sweat Deodorant questions
Answered from the same tracked data.









