Is anti sweat deodorant profitable to sell on Amazon United States?

The niche generates $1.4M/yr across 14 tracked products. 90-day search growth is +4.9%. Flapen's verdict: Skip it (46/100).

How competitive is the anti sweat deodorant niche?

4 brands and 122 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in anti sweat deodorant?

Top complaints mined from reviews: Smell, Stain Resistance, Allergies. The return rate is 0.2%.

When does demand for anti sweat deodorant peak?

Demand peaks in Mar–Apr–May–Jun; the busiest month runs 2.9× the quietest.

What does it cost to enter the anti sweat deodorant niche?

Listings span $4.39–$16.75; the average listing price is $10.77 (sweet spot $15–$100). The average incumbent carries 11,373 reviews — the moat a new listing must climb.

anti sweat deodorant

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Conversion

Incredible17.4%

search→purchase rate — share of searches ending in a sale

Market size

Great$1.4M

$1.4M/yr · 721K searches

Avg price

Okay$10.77

avg listing price — sweet spot $15–$100

Growth

Okay+4.9%

90-day search growth — must beat 0% to launch

Competition

Bad73%

top-5 click share — a locked-up shelf

Review moat

Bad11,373.14

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Price range

Bad$4.39–$16.75

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, anti sweat deodorant is a $1.4M/yr Amazon United States market (721K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar–Apr–May–Jun. Verdict: Skip it — 46/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

anti sweat deodorant market data

Units sold / yr: 150K–200K; avg 8,000–10,000/product
Revenue / yr: $1.6M–$2.2M; units × avg price
Conversion rate: 17.4%
Avg BSR: #81
Page quality: 0%
Prime: 100%
Sponsored: 50%
Out of stock: 0.0%
Avg brand age: 84 months
Avg seller age: 125 days

Competition & brand share

The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 falling

Sellers

122

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

Degree62%
Lady Speed Stick27%
Old Spice8%
Secret3%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +4.9% search growth over the last 90 days.

Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 2.9×

Open Trend

Top anti sweat deodorant search terms

degree ultra clear black and white265K/yr +9.7%20.8% conv.
lady speed stick deodorant for women125K/yr +27.1%16.1% conv.
lady speed stick66K/yr -14.8%9.9% conv.
degree ultra clear39K/yr -20.9%16.7% conv.
anti sweat deodorant33K/yr +2.2%0.3% conv.
old spice fresh deodorant19K/yr +39.8%26.3% conv.
old spice fresh25K/yr +4.7%20.5% conv.
degree black and white deodorant men14K/yr +38.9%17.3% conv.
no stain deodorant12K/yr +37.0%3.0% conv.
degree ultraclear13K/yr +13.2%17.3% conv.

All search terms

Top anti sweat deodorant products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Degree Men UltraClear Antiperspirant Deodorant Black+White 2 Count 72-Hour Sweat & Odor Protection Antiperspirant For Men With MotionSense Technology 2.7 oz

Degree$7.814.7★41,947 rev

Lady Speed Stick Antiperspirant Deodorant for Women 72 HR Sweat & Odor Protection Invisible Dry Shower Fresh Scent 2.3 oz Stick (4 Pack)

Lady Speed Stick$6.954.7★14,082 rev

Degree Men UltraClear Antiperspirant Deodorant Black + White 4 count 72-Hour Sweat & Odor Protection Antiperspirant For Men With MotionSense Technology 2.7 oz

Degree$15.634.7★41,947 rev

Degree UltraClear Antiperspirant Deodorant Black+White Anti White Marks and Yellow Stains Deodorant for Women 2.6 oz

Degree$4.394.8★1,139 rev

Degree Womens Black+White 4 Count Antiperspirant Balm 2.6 oz - Protects from Deodorant Stains Fresh Scent 48H Non-Stop Protection

Degree$16.754.8★20,048 rev

Newest

by launch date

Old Spice Aluminum Free Deodorant For Men High Endurance 24/7 Sweat Defense & Odor Protection 24/7 Freshness & Lasting Scent Fresh Scent 3.4 oz (Pack of 3)

Secret$11.401,141 rev

1y ago

Degree Antiperspirant Dry Spray Pure Fresh 3 Count Anti White Marks and Yellow Stains Deodorant for Women 3.8 oz(Pack of 3)

Degree$16.499,314 rev

3y ago

Lady Speed Stick Antiperspirant Deodorant for Women 72 HR Sweat & Odor Protection Invisible Dry Shower Fresh Scent 2.3 oz Stick (4 Pack)

Lady Speed Stick$6.9514,082 rev

5y ago

Degree Men Antiperspirant Spray Black + White 3 Count Protects from Deodorant Stains Instantly Dry Spray Deodorant 3.8 oz

Degree$14.848,799 rev

5y ago

Degree Men UltraClear Antiperspirant Deodorant Black+White 2 Count 72-Hour Sweat & Odor Protection Antiperspirant For Men With MotionSense Technology 2.7 oz

Degree$7.8141,947 rev

8y ago

What buyers say about anti sweat deodorant

What buyers praise and complain about, mined from review topics.

What buyers love

Smell33%

“Clean smell”

Value For Money16%

“Best value”

Quality-Overall11%

“Good quality”

Advertised Vs Actual Product6%

“As described”

Moist/Dry3%

“helped me stay dry”

Durability3%

“Reliable for Daily Wear”

Efficiency3%

“Works very well”

Stain Resistance2%

“Doesnt stain clothes”

Allergies2%

“No irritation”

Ease Of Use1%

“ease of use”

What buyers complain about

Smell19%

“smells rancid”

Stain Resistance8%

“it stains the clothes”

Allergies6%

“got a rash”

Value For Money6%

“Could be a bit cheaper”

Durability5%

“Breaks apart”

Functionality-Overall4%

“Did not work”

Advertised Vs Actual Product4%

“Not as shown”

Quality-Overall4%

“Disappointed: Very Poor Quality”

Color3%

“blue coloring is annoying”

Ease Of Use3%

“Unable to use”

Top return reasons

Advertised Vs Actual Product31%

Smell27%

Value For Money7%

Color5%

Defective Material/Parts4%

Functionality-Overall4%

Size-Overall3%

Protection3%

Stain Resistance3%

Leak-Proof2%

Common questions

Is anti sweat deodorant profitable to sell on Amazon United States?: The niche generates $1.4M/yr across 14 tracked products. 90-day search growth is +4.9%. Flapen's verdict: Skip it (46/100).
How competitive is the anti sweat deodorant niche?: 4 brands and 122 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in anti sweat deodorant?: Top complaints mined from reviews: Smell, Stain Resistance, Allergies. The return rate is 0.2%.
When does demand for anti sweat deodorant peak?: Demand peaks in Mar–Apr–May–Jun; the busiest month runs 2.9× the quietest.
What does it cost to enter the anti sweat deodorant niche?: Listings span $4.39–$16.75; the average listing price is $10.77 (sweet spot $15–$100). The average incumbent carries 11,373 reviews — the moat a new listing must climb.