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Anti Sweat Deodorant

Fail

The top 5 brands take 100% of clicks, so Anti Sweat Deodorant is a Fail.

Flapen Score
46
46 / 100
Ranks 6,013 of 10,978 Beauty & Personal Care niches · −2 vs the category median of 48
Market size
$1.4M/yr721K searches / yr
90-day growth
+4.9%search demand this quarter
Competition
73%top-5 click share · 4 brands · 122 sellers

Flapen Score

Anti Sweat Deodorant against its category

The dotted line is the Beauty & Personal Care average. Past it, Anti Sweat Deodorant is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Anti Sweat Deodorant market on Amazon at a glance

Shoppers on Amazon United States searched for Anti Sweat Deodorant 721K times last year and spent an estimated $1.4M. All 4 brands take every click. Demand peaks in Mar–Apr–May–Jun. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 17.4% of those searches ended in a purchase.

Shoppers searched for this 721K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 17.4% of those searches ended in a purchase. Searches in the last 90 days moved +4.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.4M a year.

Searches, last 12 months
721K
Growth, 90 days vs prior 90
+4.9%
Conversion, latest week
17.4%
Market size, estimated
$1.4Ma year
Peak month
June2.9× the quietest month
Top search term
degree ultra clear black and white265K searches a year

02 · Price

A sale here is worth $10.77.

Listings sell for $10.77 on average, from $4.39 to $16.75. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 8,000 to 10,000 of them. At $10.77 that is $86K to $108K a year per listing.

Average price
$10.77under the $15 to $100 sweet spot
Price range
$4.39–$16.75
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
150K–200K
Units per listing a year
8,000–10,000
Revenue per listing a year
$86K–$108K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #81 within Deodorants & Antiperspirants. It carries 11,373 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#81in Deodorants & Antiperspirants
Average rating
4.70 starsAmazon United States average 4.42 stars
Average reviews
11,373per listing
Listings tracked
14

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 84 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
84 months

Products

Top Anti Sweat Deodorant products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

122

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

0%

  • Brand 162%
  • Brand 227%
  • Brand 38%
  • Brand 43%
  • Open — no brand owns it (0%)

Demand

Anti Sweat Deodorant search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KBlack Friday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 2.9×

Search terms

Top Anti Sweat Deodorant search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • degree ultra clear black and white265K/yr
  • lady speed stick deodorant for women125K/yr
  • lady speed stick66K/yr
  • degree ultra clear39K/yr
  • anti sweat deodorant33K/yr
  • old spice fresh deodorant19K/yr
  • old spice fresh25K/yr
  • degree black and white deodorant men14K/yr
  • no stain deodorant12K/yr
  • degree ultraclear13K/yr

Reviews and returns

What reviews say buyers love and hate about Anti Sweat Deodorant

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Smell”
19%of negative reviews mention “Smell”
0.2%of orders come back
“smells rancid”
A buyer, on “Smell”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Anti Sweat Deodorant questions

Answered from the same tracked data.