Anti Itch Lotion
MaybeAn estimated 0.2% of orders come back. But the average product has 12,330 reviews to catch up to, so Anti Itch Lotion is a Maybe.
- Flapen Score
- 51 / 100Top 34% of 10,978 Beauty & Personal Care niches · +3 vs the category median of 4851
- Market size
- $627K/yr368K searches / yr
- 90-day growth
- +0.2%search demand this quarter
- Competition
- 63%top-5 click share · 10 brands · 104 sellers
Flapen Score
Anti Itch Lotion against its category
The dotted line is the Beauty & Personal Care average. Past it, Anti Itch Lotion is stronger. Inside it, weaker.
Market
The Anti Itch Lotion market on Amazon at a glance
Shoppers on Amazon United States searched for Anti Itch Lotion 368K times last year and spent an estimated $627K. The top 5 brands take 88% of clicks. Demand peaks in Jan–Feb. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
An estimated 11.9% of those searches ended in a purchase.
Shoppers searched for this 368K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.9% of those searches ended in a purchase. Searches in the last 90 days moved +0.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $627K a year.
- Searches, last 12 months
- 368K
- Growth, 90 days vs prior 90
- +0.2%
- Conversion, latest week
- 11.9%
- Market size, estimated
- $627Ka year
- Peak month
- January1.8× the quietest month
- Top search term
- anti itch lotion90K searches a year
02 · Price
A sale here is worth $14.35.
Listings sell for $14.35 on average, from $6.24 to $26.48. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,000 to 2,500 of them. At $14.35 that is $29K to $36K a year per listing.
- Average price
- $14.35under the $15 to $100 sweet spot
- Price range
- $6.24–$26.48
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- $29K–$36K
- Returns
- 0.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #92 within Lotions. It carries 12,330 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 82%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #92in Lotions
- Average rating
- 4.63 starsAmazon United States average 4.42 stars
- Average reviews
- 12,330per listing
- Listings tracked
- 22
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 90 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 90 months
Products
Top Anti Itch Lotion products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
CeraVe Anti Itch Moisturizing Lotion with Pramoxine Hydrochloride Relieves Itch with Minor Skin Irritations Sunburn Relief Bug Bites 16 Ounces
- Price
- $23.71
- Rating
- 4.8/5
- Reviews
- 1,169
- Age
- 3y ago

Curel Itch Defense Calming Body Lotion Moisturizer for Dry Itchy Skin Body and Hand Lotion with Advanced Ceramide Complex Pro-Vitamin B5 Shea Butter 20 Oz
- Price
- $10.71
- Rating
- 4.7/5
- Reviews
- 10,197
- Age
- 16y ago

CeraVe Anti Itch Moisturizing Lotion with Pramoxine Hydrochloride Relieves Itch with Minor Skin Irritations Sunburn Relief Bug Bites 8 Ounce
- Price
- $18.42
- Rating
- 4.6/5
- Reviews
- 15,475
- Age
- 10y ago

Gold Bond Medicated Extra Strength Body Lotion Moisturizes Relieves & Soothes 14 oz Lotion
- Price
- $9.68
- Rating
- 4.6/5
- Reviews
- 13,225
- Age
- 16y ago

Curel Itch Defense Calming Body Lotion Moisturizer for Dry Itchy Skin Body and Hand Lotion with Advanced Ceramide Complex Pro-Vitamin B5 Shea Butter 13 Oz
- Price
- $9.60
- Rating
- 4.7/5
- Reviews
- 10,197
- Age
- 16y ago
Trending
estimated 90-day click momentum
Curel Hydra Therapy In Shower Lotion Itch Defense Body Moisturizer with Advanced Ceramide Complex Vitamin E & Oatmeal Extract 12 Oz
- Price
- $14.59
- Rating
- 4.7/5
- Reviews
- 9,585
- Age
- 10y ago

Aveeno Eczema Therapy Nighttime Itch Relief Body Balm Colloidal Oatmeal Cream for Itchy Skin Relief Moisturizing Balm for Sensitive Eczema-Prone Skin Steroid- & Fragrance-Free 11 Oz
- Price
- $19.23
- Rating
- 4.6/5
- Reviews
- 13,680
- Age
- 10y ago

Sarna Sensitive Steroid-Free Anti-Itch Lotion for Dry Irritated Skin Fragrance free - 7.5 Fl Oz
- Price
- $10.19
- Rating
- 4.5/5
- Reviews
- 7,929
- Age
- 11y ago

Aveeno Eczema Therapy Rescue Relief Treatment Gel Cream Daily 2% Colloidal Oatmeal Skin Protectant Formula Instantly Soothes & Cools Itchy Dry Skin Flare-Ups Steroid & Fragrance Free 5.0 oz
- Price
- $12.88
- Rating
- 4.5/5
- Reviews
- 3,633
- Age
- 4y ago

Curel Itch Defense Calming Daily Cleanser Body Wash Soap-free Formula for Dry Itchy Skin with Hydrating Jojoba and Olive Oil 10 Oz Pack of 3
- Price
- $26.48
- Rating
- 4.6/5
- Reviews
- 5,710
- Age
- 5y ago
Newest
by launch date
Curel Itch Defense Calming Body Lotion Moisturizer for Dry Itchy Skin Body and Hand Lotion with Advanced Ceramide Complex Pro-Vitamin B5 Shea Butter 13 Oz Pack of 3
- Price
- $21.30
- Rating
- 4.7/5
- Reviews
- 10,197
- Age
- 2y ago

Sarna Sensitive Anti-Itch Lotion Steroid-Free Fragrance-Free Vegan Hypoallergenic National Eczema Association Accepted 1% Pramoxine Hydrochloride 12 oz
- Price
- $13.36
- Rating
- 4.5/5
- Reviews
- 7,929
- Age
- 2y ago

CeraVe Anti Itch Moisturizing Lotion with Pramoxine Hydrochloride Relieves Itch with Minor Skin Irritations Sunburn Relief Bug Bites 16 Ounces
- Price
- $23.71
- Rating
- 4.8/5
- Reviews
- 1,169
- Age
- 3y ago

CeraVe Moisturizing Cream for Itch Relief Anti Itch Cream with Pramoxine Hydrochloride Relieves Itchy with Minor Skin Irritations Sunburn Relief Bug Bites Fragrance Free 16 Ounces
- Price
- $23.87
- Rating
- 4.7/5
- Reviews
- 11,748
- Age
- 3y ago

Rugby Anti-Itch Lotion - Camphor 0.5% - Menthol 0.5% - Cools and Soothes - 7.5 Fl Oz
- Price
- $9.87
- Rating
- 4.5/5
- Reviews
- 449
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 63% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 rising
Sellers
104
Est. top-5 brand share
88%
Top 20: 100%
Est. top-5 click share
63%
Top 20: 97%
Open market
9%
- CeraVe43%
- Curel28%
- Gold Bond8%
- Sarna5%
- Aveeno4%
- NIVEA3%
- Open — no brand owns it (4 brands, 9%)
Demand
Anti Itch Lotion search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb · busiest ÷ quietest = 1.8×
Search terms
Top Anti Itch Lotion search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- anti itch lotion90K/yr
- cerave itch relief moisturizing lotion54K/yr
- curel itch defense body lotion34K/yr
- curel itch defense body wash12K/yr
- curel body wash14K/yr
- lotion for itchy skin21K/yr
- anti itch lotion extra strength19K/yr
- itchy skin lotion14K/yr
- cerave anti itch lotion14K/yr
- itch relief lotion14K/yr
Reviews and returns
What reviews say buyers love and hate about Anti Itch Lotion
We read the reviews and the return reasons for every product selling here.
“so itchy”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Anti Itch Lotion questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









