Anti Itch Lotion
Anti Itch Lotion shows low returns (0.2%), but a deep review moat (12,330 avg reviews) keeps it on the watch list.
Flapen Score
Top 34% of 10,978 Beauty & Personal Care niches · +3 vs the category median of 48
Is Anti Itch Lotion profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Anti Itch Lotion is a $627K/yr Amazon United States market (368K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Jan–Feb. Verdict: Worth a look — 51/100.
Anti Itch Lotion: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +0.2% over the last 90 days and 11.9% of searches end in a purchase.
$627K
revenue / yr
Who owns the niche?
The top 5 brands hold 88% of demand, so 12% of the market is open.
12%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 22 products
Top Anti Itch Lotion products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
CeraVe Anti Itch Moisturizing Lotion with Pramoxine Hydrochloride Relieves Itch with Minor Skin Irritations Sunburn Relief Bug Bites 16 Ounces
- Price
- $23.71
- Rating
- 4.8/5
- Reviews
- 1,169
- Age
- 3y ago
Curel Itch Defense Calming Body Lotion Moisturizer for Dry Itchy Skin Body and Hand Lotion with Advanced Ceramide Complex Pro-Vitamin B5 Shea Butter 20 Oz
- Price
- $10.71
- Rating
- 4.7/5
- Reviews
- 10,197
- Age
- 16y ago
CeraVe Anti Itch Moisturizing Lotion with Pramoxine Hydrochloride Relieves Itch with Minor Skin Irritations Sunburn Relief Bug Bites 8 Ounce
- Price
- $18.42
- Rating
- 4.6/5
- Reviews
- 15,475
- Age
- 10y ago
Gold Bond Medicated Extra Strength Body Lotion Moisturizes Relieves & Soothes 14 oz Lotion
- Price
- $9.68
- Rating
- 4.6/5
- Reviews
- 13,225
- Age
- 16y ago
Curel Itch Defense Calming Body Lotion Moisturizer for Dry Itchy Skin Body and Hand Lotion with Advanced Ceramide Complex Pro-Vitamin B5 Shea Butter 13 Oz
- Price
- $9.60
- Rating
- 4.7/5
- Reviews
- 10,197
- Age
- 16y ago
Trending
90-day click momentum
Curel Hydra Therapy In Shower Lotion Itch Defense Body Moisturizer with Advanced Ceramide Complex Vitamin E & Oatmeal Extract 12 Oz
- Price
- $14.59
- Rating
- 4.7/5
- Reviews
- 9,585
- Age
- 10y ago
Aveeno Eczema Therapy Nighttime Itch Relief Body Balm Colloidal Oatmeal Cream for Itchy Skin Relief Moisturizing Balm for Sensitive Eczema-Prone Skin Steroid- & Fragrance-Free 11 Oz
- Price
- $19.23
- Rating
- 4.6/5
- Reviews
- 13,680
- Age
- 10y ago
Sarna Sensitive Steroid-Free Anti-Itch Lotion for Dry Irritated Skin Fragrance free - 7.5 Fl Oz
- Price
- $10.19
- Rating
- 4.5/5
- Reviews
- 7,929
- Age
- 11y ago
Aveeno Eczema Therapy Rescue Relief Treatment Gel Cream Daily 2% Colloidal Oatmeal Skin Protectant Formula Instantly Soothes & Cools Itchy Dry Skin Flare-Ups Steroid & Fragrance Free 5.0 oz
- Price
- $12.88
- Rating
- 4.5/5
- Reviews
- 3,633
- Age
- 4y ago
Curel Itch Defense Calming Daily Cleanser Body Wash Soap-free Formula for Dry Itchy Skin with Hydrating Jojoba and Olive Oil 10 Oz Pack of 3
- Price
- $26.48
- Rating
- 4.6/5
- Reviews
- 5,710
- Age
- 5y ago
Newest
by launch date
Curel Itch Defense Calming Body Lotion Moisturizer for Dry Itchy Skin Body and Hand Lotion with Advanced Ceramide Complex Pro-Vitamin B5 Shea Butter 13 Oz Pack of 3
- Price
- $21.30
- Rating
- 4.7/5
- Reviews
- 10,197
- Age
- 2y ago
Sarna Sensitive Anti-Itch Lotion Steroid-Free Fragrance-Free Vegan Hypoallergenic National Eczema Association Accepted 1% Pramoxine Hydrochloride 12 oz
- Price
- $13.36
- Rating
- 4.5/5
- Reviews
- 7,929
- Age
- 2y ago
CeraVe Anti Itch Moisturizing Lotion with Pramoxine Hydrochloride Relieves Itch with Minor Skin Irritations Sunburn Relief Bug Bites 16 Ounces
- Price
- $23.71
- Rating
- 4.8/5
- Reviews
- 1,169
- Age
- 3y ago
CeraVe Moisturizing Cream for Itch Relief Anti Itch Cream with Pramoxine Hydrochloride Relieves Itchy with Minor Skin Irritations Sunburn Relief Bug Bites Fragrance Free 16 Ounces
- Price
- $23.87
- Rating
- 4.7/5
- Reviews
- 11,748
- Age
- 3y ago
Rugby Anti-Itch Lotion - Camphor 0.5% - Menthol 0.5% - Cools and Soothes - 7.5 Fl Oz
- Price
- $9.87
- Rating
- 4.5/5
- Reviews
- 449
- Age
- 3y ago
Competition: brands, sellers & click share
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.
Brands
10 rising
Sellers
104
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
63%
Top 20: 97%
Open market
9%
- CeraVe43%
- Curel28%
- Gold Bond8%
- Sarna5%
- Aveeno4%
- NIVEA3%
- Open — no brand owns it (4 brands, 9%)
Anti Itch Lotion demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Feb · busiest ÷ quietest = 1.8×
Top Anti Itch Lotion search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- anti itch lotion90K/yr
- cerave itch relief moisturizing lotion54K/yr
- curel itch defense body lotion34K/yr
- curel itch defense body wash12K/yr
- curel body wash14K/yr
- lotion for itchy skin21K/yr
- anti itch lotion extra strength19K/yr
- itchy skin lotion14K/yr
- cerave anti itch lotion14K/yr
- itch relief lotion14K/yr
What reviews say buyers love and hate about Anti Itch Lotion
What buyers mention most, as a share of all reviews.
What buyers love
71% of reviews“No irritation”
“Good moisturizer”
“Great lotion”
“Works very well”
“Helps Itching”
What buyers complain about
55% of reviews“so itchy”
“Overpowering scent”
“No results”
“Not moisturizing”
“Too pricey”
Anti Itch Lotion return rate & reasons
Why buyers send it back, as a share of all return requests.
0.2%
Return rate
19%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Anti Itch Lotion questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
