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Anti Itch Lotion

Maybe

An estimated 0.2% of orders come back. But the average product has 12,330 reviews to catch up to, so Anti Itch Lotion is a Maybe.

Flapen Score
51
51 / 100
Top 34% of 10,978 Beauty & Personal Care niches · +3 vs the category median of 48
Market size
$627K/yr368K searches / yr
90-day growth
+0.2%search demand this quarter
Competition
63%top-5 click share · 10 brands · 104 sellers

Flapen Score

Anti Itch Lotion against its category

The dotted line is the Beauty & Personal Care average. Past it, Anti Itch Lotion is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Anti Itch Lotion market on Amazon at a glance

Shoppers on Amazon United States searched for Anti Itch Lotion 368K times last year and spent an estimated $627K. The top 5 brands take 88% of clicks. Demand peaks in Jan–Feb. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 11.9% of those searches ended in a purchase.

Shoppers searched for this 368K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.9% of those searches ended in a purchase. Searches in the last 90 days moved +0.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $627K a year.

Searches, last 12 months
368K
Growth, 90 days vs prior 90
+0.2%
Conversion, latest week
11.9%
Market size, estimated
$627Ka year
Peak month
January1.8× the quietest month
Top search term
anti itch lotion90K searches a year

02 · Price

A sale here is worth $14.35.

Listings sell for $14.35 on average, from $6.24 to $26.48. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,000 to 2,500 of them. At $14.35 that is $29K to $36K a year per listing.

Average price
$14.35under the $15 to $100 sweet spot
Price range
$6.24–$26.48
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
50K–60K
Units per listing a year
2,000–2,500
Revenue per listing a year
$29K–$36K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #92 within Lotions. It carries 12,330 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#92in Lotions
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
12,330per listing
Listings tracked
22

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 90 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
90 months

Products

Top Anti Itch Lotion products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 rising

Sellers

104

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

63%

Top 20: 97%

Open market

9%

  • Brand 143%
  • Brand 228%
  • Brand 38%
  • Brand 45%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (4 brands, 9%)

Demand

Anti Itch Lotion search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KHoliday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 1.8×

Search terms

Top Anti Itch Lotion search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • anti itch lotion90K/yr
  • cerave itch relief moisturizing lotion54K/yr
  • curel itch defense body lotion34K/yr
  • curel itch defense body wash12K/yr
  • curel body wash14K/yr
  • lotion for itchy skin21K/yr
  • anti itch lotion extra strength19K/yr
  • itchy skin lotion14K/yr
  • cerave anti itch lotion14K/yr
  • itch relief lotion14K/yr

Reviews and returns

What reviews say buyers love and hate about Anti Itch Lotion

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Allergies”
23%of negative reviews mention “Allergies”
0.2%of orders come back
“so itchy”
A buyer, on “Allergies”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Anti Itch Lotion questions

Answered from the same tracked data.