Anti Itch Body Wash
MaybeAn estimated 0.4% of orders come back. But shoppers spend an estimated $41K a year here, so Anti Itch Body Wash is a Maybe.
- Flapen Score
- 52 / 100Top 29% of 10,978 Beauty & Personal Care niches · +4 vs the category median of 4852
- Market size
- $41K/yr71K searches / yr
- 90-day growth
- +46.0%search demand this quarter
- Competition
- 48%top-5 click share · 17 brands · 93 sellers
Flapen Score
Anti Itch Body Wash against its category
The dotted line is the Beauty & Personal Care average. Past it, Anti Itch Body Wash is stronger. Inside it, weaker.
Market
The Anti Itch Body Wash market on Amazon at a glance
Shoppers on Amazon United States searched for Anti Itch Body Wash 71K times last year and spent an estimated $41K. The top 5 brands take 73% of clicks. Demand peaks in Sep. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 4.9% of those searches ended in a purchase.
Shoppers searched for this 71K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.9% of those searches ended in a purchase. Searches in the last 90 days moved +46.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $41K a year.
- Searches, last 12 months
- 71K
- Growth, 90 days vs prior 90
- +46.0%
- Conversion, latest week
- 4.9%
- Market size, estimated
- $41Ka year
- Peak month
- September7.4× the quietest month
- Top search term
- anti itch soap24K searches a year
02 · Price
A sale here is worth $11.69.
Listings sell for $11.69 on average, from $6.96 to $26.48. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $11.69 that is $3K to $6K a year per listing.
- Average price
- $11.69under the $15 to $100 sweet spot
- Price range
- $6.96–$26.48
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $3K–$6K
- Returns
- 0.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #383 within Cleansers. It carries 6,783 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 100%
- Out of stock, average day
- 0.9%
- Average rank
- #383in Cleansers
- Average rating
- 4.54 starsAmazon United States average 4.42 stars
- Average reviews
- 6,783per listing
- Listings tracked
- 35
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 80 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 80 months
Products
Top Anti Itch Body Wash products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Curel Itch Defense Calming Daily Cleanser Body Wash Soap-free Formula for Dry Itchy Skin with Hydrating Jojoba and Olive Oil 10 Oz Pack of 3
- Price
- $26.48
- Rating
- 4.6/5
- Reviews
- 5,710
- Age
- 5y ago

Curel Hydra Therapy In Shower Lotion Itch Defense Body Moisturizer with Advanced Ceramide Complex Vitamin E & Oatmeal Extract 12 Oz
- Price
- $14.59
- Rating
- 4.7/5
- Reviews
- 9,585
- Age
- 10y ago

KESMEDIK Tea Tree Body Wash MaxTherapy with Eucalyptus Aloe & 100% Tea Tree Oil for Skin Cleans Soothes and Refreshes Sensitive Itchy Skin Body & Foot Soap for Men & Women 2-Pack
- Price
- $21.03
- Rating
- 4.6/5
- Reviews
- 1,762
- Age
- 1y ago

Curel Itch Defense Calming Body Lotion Moisturizer for Dry Itchy Skin Body and Hand Lotion with Advanced Ceramide Complex Pro-Vitamin B5 Shea Butter 20 Oz
- Price
- $10.71
- Rating
- 4.7/5
- Reviews
- 10,197
- Age
- 16y ago

Calamine Soap Bar for Itching All Natural Instant Itch Relief Calming Calamine Soap for Itchy Skin Insect Bite Eczema Ivy Rash Chicken Pox Pure Raw Anti-Itch Defense Cleansing Skincare
- Price
- $7.21
- Rating
- 4.4/5
- Reviews
- 240
- Age
- 2y ago
Trending
estimated 90-day click momentum
CoreTex Anti-Itch Soap Bar - USA Hand-Made Natural Soap for Itchy Skin Providing Fast Acting Aid from Poisonous Plant Rashes Insect Bites and Other Mild Skin Irritations
- Price
- $10.17
- Rating
- 4.1/5
- Reviews
- 5
- Age
- 7mo ago

Curel Hydra Therapy In Shower Lotion Itch Defense Body Moisturizer with Advanced Ceramide Complex Vitamin E & Oatmeal Extract 12 Oz
- Price
- $14.59
- Rating
- 4.7/5
- Reviews
- 9,585
- Age
- 10y ago

Cetaphil Ultra Gentle Relaxing Body Wash For Dry to Normal Sensitive Skin 16.9oz with Aloe Vera Calendula Vitamin B5 Hypoallergenic Dermatologist Tested
- Price
- $7.00
- Rating
- 4.6/5
- Reviews
- 6,091
- Age
- 11y ago

Vanicream Gentle Body Wash -12 fl oz - Formulated Without Common Irritants for Those with Sensitive Skin
- Price
- $11.54
- Rating
- 4.7/5
- Reviews
- 13,677
- Age
- 8y ago

KESMEDIK Tea Tree Body Wash MaxTherapy with Eucalyptus Aloe & 100% Tea Tree Oil for Skin Cleans Soothes and Refreshes Sensitive Itchy Skin Body & Foot Soap for Men & Women 16 fl oz
- Price
- $14.26
- Rating
- 4.6/5
- Reviews
- 1,762
- Age
- 1y ago
Newest
by launch date
CoreTex Anti-Itch Soap Bar - USA Hand-Made Natural Soap for Itchy Skin Providing Fast Acting Aid from Poisonous Plant Rashes Insect Bites and Other Mild Skin Irritations
- Price
- $10.17
- Rating
- 4.1/5
- Reviews
- 5
- Age
- 7mo ago

Calamine Soap Bar All Natural Instant Itch Relief Calming Calamine Soap for Itchy Skin Insect Bite Eczema Poison Ivy Rash Chicken Pox Pure Anti-Itch Body Wash Made in USA Large 5oz Bar
- Price
- $7.98
- Rating
- 4.5/5
- Reviews
- 153
- Age
- 1y ago

Erbaid Calamine Soap Bar All Natural Instant Itch Relief Calming Calamine Soap for Itchy Skin Insect Bite Eczema Poison Ivy Rash Pure Anti-Itch Body Wash Made in USA Large 5oz Bar
- Price
- $8.39
- Rating
- 4.6/5
- Reviews
- 331
- Age
- 1y ago

KESMEDIK Tea Tree Body Wash MaxTherapy with Eucalyptus Aloe & 100% Tea Tree Oil for Skin Cleans Soothes and Refreshes Sensitive Itchy Skin Body & Foot Soap for Men & Women 16 fl oz
- Price
- $14.26
- Rating
- 4.6/5
- Reviews
- 1,762
- Age
- 1y ago

KESMEDIK Tea Tree Body Wash MaxTherapy with Eucalyptus Aloe & 100% Tea Tree Oil for Skin Cleans Soothes and Refreshes Sensitive Itchy Skin Body & Foot Soap for Men & Women 2-Pack
- Price
- $21.03
- Rating
- 4.6/5
- Reviews
- 1,762
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 48% of clicks. Leaders hold, but buyers still shop past them.
Brands
17 rising
Sellers
93
Est. top-5 brand share
73%
Top 20: 100%
Est. top-5 click share
48%
Top 20: 85%
Open market
22%
- Curel43%
- KESMEDIK9%
- Healov8%
- Erbaid7%
- Aveeno6%
- Marie Originals5%
Demand
Anti Itch Body Wash search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep · busiest ÷ quietest = 7.4×
Search terms
Top Anti Itch Body Wash search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- anti itch soap24K/yr
- curel itch defense body wash12K/yr
- curel body wash14K/yr
- soap for itchy skin6K/yr
- soap for dry itchy skin4K/yr
- anti itch soap women4K/yr
- anti itch soap for men3K/yr
- best soap for itchy skin3K/yr
Reviews and returns
What reviews say buyers love and hate about Anti Itch Body Wash
We read the reviews and the return reasons for every product selling here.
“Skin irritations”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Anti Itch Body Wash questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









