Is anti grey hair supplements profitable to sell on Amazon United States?

The niche generates $180K/yr across 19 tracked products. 4 of 6 products launched in the last 360 days are still selling. 90-day search growth is +4.4%. Flapen's verdict: Skip it (49/100).

How competitive is the anti grey hair supplements niche?

10 brands and 27 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 94% of demand.

What do buyers complain about in anti grey hair supplements?

Top complaints mined from reviews: Functionality-Overall, Value For Money, Allergies. The return rate is 0.1%.

When does demand for anti grey hair supplements peak?

Demand peaks in Aug–Sep; the busiest month runs 1.9× the quietest.

What does it cost to enter the anti grey hair supplements niche?

Listings span $7.91–$145.56; the average listing price is $47.55 (sweet spot $15–$100). The average incumbent carries 1,305 reviews — the moat a new listing must climb.

anti grey hair supplements

Skip it

Brand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Great$47.55

avg listing price — sweet spot $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Price range

Good$7.91–$145.56

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,304.89

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay3.2%

search→purchase rate — share of searches ending in a sale

Market size

Okay$180K

$180K/yr · 118K searches

Growth

Okay+4.4%

90-day search growth — must beat 0% to launch

Competition

Okay69%

top-5 click share — leaders hold, buyers still browse

Brand share

Bad94%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, anti grey hair supplements is a $180K/yr Amazon United States market (118K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Aug–Sep. Verdict: Skip it — 49/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

anti grey hair supplements market data

Units sold / yr: 5K–6K; avg 250–500/product
Revenue / yr: $238K–$285K; units × avg price
Conversion rate: 3.2%
Avg BSR: #1,802
Page quality: 0%
Prime: 100%
Sponsored: 95%
Out of stock: 16.3%
Avg brand age: 62 months
Avg seller age: 151 days

Competition & brand share

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 flat

Sellers

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

Arey66%
DR VITAMIN SOLUTIONS16%
Newt7%
MÄRITZMAYER LABORATORIES2%
Best Naturals2%
NOW Foods2%
Open — no brand owns it (4 brands, 5%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +4.4% search growth over the last 90 days.

Peak months: Aug, Sep · busiest ÷ quietest = 1.9×

Open Trend

Top anti grey hair supplements search terms

arey39K/yr +16.0%4.7% conv.
anti grey hair supplements20K/yr +3.3%1.4% conv.
arey grey14K/yr +78.5%3.8% conv.
arey grey hair supplement10K/yr -16.6%3.4% conv.
anti gray hair supplement6K/yr +2.1%1.9% conv.
gray hair supplement6K/yr +18.4%2.7% conv.
grey hair supplement7K/yr -19.7%2.6% conv.
gray hair reversal supplement3K/yr -31.5%1.2% conv.
gray escape3K/yr -21.1%1.2% conv.
gray hair supplement to reverse3K/yr -43.9%2.5% conv.

All search terms

Top anti grey hair supplements products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Arey The System Daily Hair Serum & Supplement for Women & Men | Slows Grey Hair Growth in 36 Months | Complete Anti Grey System for Thicker Fuller-Looking Hair | Biotin B + D Vitamins (1 Month)

Arey$94.284.1★86 rev

Gray Hair Rescind with Catalase - Antiaging Hair Skin and Nails Vitamins Pantothenic Acid Folic Acid 400mcg Biotin 300mcg Saw Palmetto for Men and Women 60 Capsules

DR VITAMIN SOLUTIONS$34.254.3★915 rev

Arey Good Night Grey Overnight Scalp Serum | Supports Color Production Improves Hair Density & Reduces Scalp Stress | Lightweight Oil-Free Night Treatment | 40ml

Arey$53.084.9★12 rev

Arey To The Root Hair Serum for Women & Men | Slows Grey Hair Growth & Preserves Pigment in 36 Months | Anti Grey Scalp Serum for Healthier Fuller-Looking Hair | Vegan & Oil-Free Formula (3 Months)

Arey$94.814.6★19 rev

Arey Shower Duo | Daily Wash Shampoo and Smooth Conditioner Set | Delay + Reduce the Signs of Aging Grey Hair | Retain Moisture Promote Smoothness | Vegan Gluten-Free & Cruelty Free (2 Pack)

Arey$74.944.0★223 rev

Newest

by launch date

Arey Good Night Grey Overnight Scalp Serum | Supports Color Production Improves Hair Density & Reduces Scalp Stress | Lightweight Oil-Free Night Treatment | 40ml

Arey$53.0812 rev

3mo ago

Arey Good Night Grey Overnight Scalp Serum | Supports Color Production Improves Hair Density & Reduces Scalp Stress | Lightweight Oil-Free Night Treatment | 100ml

Arey$145.5612 rev

3mo ago

Gray Guard Anti Grey Hair Supplements with Catalase Support for Gray Hair & Melanin Haircare Natural Pigment Restoration Formula for Men & Women 60 Capsules

Nevora Labs$32.4133 rev

5mo ago

Arey To The Root Hair Serum for Women & Men | Slows Grey Hair Growth & Preserves Pigment in 36 Months | Anti Grey Scalp Serum for Healthier Fuller-Looking Hair | Vegan & Oil-Free Formula (3 Months)

Arey$94.8119 rev

6mo ago

ZERO GRAY Anti Grey Hair Supplements to Reverse Gray Hair Permanently Fast | Restore Natural Color & Prevent Grey Hair Growth | Biotin Vitamins Catalase Supplement Men & Women | 60 Capsules

Newt$36.0146 rev

7mo ago

What buyers say about anti grey hair supplements

What buyers praise and complain about, mined from review topics.

What buyers love

Hair Growth20%

“hair growth awesome”

Quality-Overall14%

“The product seems well made”

Vitamin9%

“Fantastic vitamin”

Ease Of Use6%

“simple to use”

Ease Of Chewing/Swallowing4%

“these go down without an issue so no issues with swallowing”

Ingredients-Overall3%

“Good Ingredients”

Value For Money3%

“Good value”

Efficiency3%

“Effective”

Advertised Vs Actual Product3%

“As Advertised”

Soft Feel2%

“my skin is noticeably softer”

What buyers complain about

Functionality-Overall9%

“No results”

Value For Money6%

“Waste of money”

Allergies5%

“Allergic”

Smell5%

“Terrible smell”

Hair Related4%

“Doesnt work on hair”

Dosage4%

“I did not take the full recommended dosage daily as a precautionary”

Side Effects3%

“Beware of Side Effects”

Taste-Overall3%

“taste is nasty”

Hair Growth3%

“there is no noticeable difference on my new hair growth”

Color3%

“Have not noticed any difference in grays either”

Top return reasons

Leak-Proof11%

Functionality-Overall9%

Value For Money8%

Product Condition7%

Advertised Vs Actual Product6%

Size-Overall5%

Defective Material/Parts5%

Damage/Burn Hair5%

Suitability Short Hair4%