anti frizz spray
Worth a lookShows low returns (1.1%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Great$18.81avg listing price — sweet spot $15–$100
Conversion
Great9.0%search→purchase rate — share of searches ending in a sale
Price range
Good$7.74–$31.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$634K$634K/yr · 373K searches
Growth
Good+28.1%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Bad79%top-5 click share — a locked-up shelf
Review moat
Bad18,980.62avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, anti frizz spray is a $634K/yr Amazon United States market (373K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun. Verdict: Worth a look — 52/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
anti frizz spray market data
- Units sold / yr
- 20K–25K
- avg 1,000–1,250/product
- Revenue / yr
- $376K–$470K
- units × avg price
- Conversion rate
- 9.0%
- Avg BSR
- #77
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 92%
- Out of stock
- 0.0%
- Avg brand age
- 80 months
- Avg seller age
- 136 days
Competition & brand share
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 falling
Sellers
36
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
0%
- Amika80%
- Garnier11%
- COLOR WOW5%
- Marc Anthony2%
- Pantene2%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +28.1% search growth over the last 90 days.Peak months: Jun · busiest ÷ quietest = 1.9×
Top anti frizz spray search terms
- amika frizz me not96K/yr
- anti frizz spray69K/yr
- amika frizz30K/yr
- straightening hair products37K/yr
- amika anti frizz29K/yr
- best anti frizz product for grey hair14K/yr
- amika frizz hair products8K/yr
- garnier 10 in 19K/yr
- amika anti frizz spray10K/yr
- hair spray for frizzy hair6K/yr
Top anti frizz spray products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
amika frizz-me-not hydrating anti-frizz treatment 60ml | lightweight hydrating spray for medium to thick coarse hair types 2a-4c humidity + heat protection smooth frizz for up to 72 hours
Amika$13.804.4★689 rev
amika frizz-me-not hydrating anti-frizz treatment 200ml | lightweight hydrating spray for medium to thick coarse hair types 2a-4c humidity + heat protection smooth frizz for up to 72 hours
Amika$26.754.4★689 rev
Garnier Fructis Sleek & Shine 10-in-1 Leave In Conditioner Spray for Dry Frizzy Hair Heat Protectant Up to 450F with Argan Oil & Plant Keratin Provides Flyaway and Frizz Control 8.1 Fl Oz
Garnier$7.824.6★6,051 rev
amika the shield anti-humidity spray 2.5oz
Amika$13.814.3★4,866 rev
amika Smooth Over Frizz-Fighting Treatment Mask
Amika$31.474.5★495 rev
Newest
by launch date
Garnier Fructis Diamond Sleek Hair Shine Spray Up to 100-Hour Frizz Control Heat Protectant up to 450F with Vegan Keratin Smoothing Complex and Argan Oil for Frizzy Dry Dull Hair 4.6 Fl Oz
Garnier$7.74998 rev
amika frizz-me-not hydrating anti-frizz treatment 60ml | lightweight hydrating spray for medium to thick coarse hair types 2a-4c humidity + heat protection smooth frizz for up to 72 hours
Amika$13.80689 rev
amika frizz-me-not hydrating anti-frizz treatment 200ml | lightweight hydrating spray for medium to thick coarse hair types 2a-4c humidity + heat protection smooth frizz for up to 72 hours
Amika$26.75689 rev
amika forget frizz anti-frizz conditioner 275ml | smoothing humidity protection up to 72 hour frizz control + lightweight hydration for medium to thick coarse hair types 2a-4c
Amika$26.98152 rev
amika forget frizz anti-frizz shampoo 275ml | smoothing humidity protection up to 72 hour frizz control + lightweight hydration for medium to thick coarse hair types 2a-4c
Amika$26.74161 rev
Trending
90-day click momentum
Pantene Miracle Rescue 10in1 Multitasking Spray - Heat Protection Detangles Repairs Damaged Dry Hair Improves Shine Leave-In Conditioning Treatment with Keratin and Pro-Vitamin B5 5.7 oz
Pantene$11.754.5★
Garnier Fructis Diamond Sleek Hair Shine Spray Up to 100-Hour Frizz Control Heat Protectant up to 450F with Vegan Keratin Smoothing Complex and Argan Oil for Frizzy Dry Dull Hair 4.6 Fl Oz
Garnier$7.744.4★
amika frizz-me-not hydrating anti-frizz treatment 60ml | lightweight hydrating spray for medium to thick coarse hair types 2a-4c humidity + heat protection smooth frizz for up to 72 hours
Amika$13.804.4★
amika forget frizz anti-frizz conditioner 275ml | smoothing humidity protection up to 72 hour frizz control + lightweight hydration for medium to thick coarse hair types 2a-4c
Amika$26.984.6★
Garnier Fructis Sleek & Shine 10-in-1 Leave In Conditioner Spray for Dry Frizzy Hair Heat Protectant Up to 450F with Argan Oil & Plant Keratin Provides Flyaway and Frizz Control 8.1 Fl Oz
Garnier$7.824.6★
What buyers say about anti frizz spray
What buyers praise and complain about, mined from review topics.What buyers love
“It smells pretty”
“EXCELLENT PRODUCT”
“soft to the touch”
“Great for frizzy hair”
“It also straightens your hair”
“my hair remains straight”
“adds shine”
“is affordable”
“It has helped my hair so much”
“As advertised”
What buyers complain about
“smells weird”
“No results”
“Expensive”
“It also made my hair feel weird”
“It is dry”
“Not good on frizz”
“makes hair oily”
“Absolutely no shine”
“Misleading”
“Does nothing for my hair”
Top return reasons
Common questions
- Is anti frizz spray profitable to sell on Amazon United States?
- The niche generates $634K/yr across 13 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is +28.1%. Flapen's verdict: Worth a look (52/100).
- How competitive is the anti frizz spray niche?
- 5 brands and 36 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in anti frizz spray?
- Top complaints mined from reviews: Smell, Functionality-Overall, Value For Money. The return rate is 1.1%.
- When does demand for anti frizz spray peak?
- Demand peaks in Jun; the busiest month runs 1.9× the quietest.
- What does it cost to enter the anti frizz spray niche?
- Listings span $7.74–$31.47; the average listing price is $18.81 (sweet spot $15–$100). The average incumbent carries 18,981 reviews — the moat a new listing must climb.