Anti Frizz Shampoo and Conditioner

Shoppers searched for this 222K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.7% of those searches ended in a purchase. Searches in the last 90 days moved -2.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $317K a year.

Searches, last 12 months

222K

Growth, 90 days vs prior 90

-2.4%

Conversion, latest week

6.7%

Market size, estimated

$317Ka year

Peak month

July4.4× the quietest month

Top search term

volume shampoo and conditioner38K searches a year

Listings sell for $21.30 on average, from $7.40 to $61.04. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $21.30 that is $5K to $11K a year per listing.

Average price

$21.30inside the $15 to $100 sweet spot

Price range

$7.40–$61.04

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

250–500

Revenue per listing a year

$5K–$11K

Returns

0.5%of orders · Amazon United States median 2.1%

77% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #743 within Shampoo & Conditioner Sets. It carries 6,740 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings

77%

Prime listings

95%

Out of stock, average day

2.6%

Average rank

#743in Shampoo & Conditioner Sets

Average rating

4.52 starsAmazon United States average 4.42 stars

Average reviews

6,740per listing

Listings tracked

39

7 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months

7

Successful launches

7Amazon's first-year sales bar

Average brand age

71 months