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Anti Frizz Hair Products

Maybe

An estimated 0.8% of orders come back. But the average product has 20,156 reviews to catch up to, so Anti Frizz Hair Products is a Maybe.

Flapen Score
61
61 / 100
Top 7% of 10,978 Beauty & Personal Care niches · +13 vs the category median of 48
Market size
$1.7M/yr2.4M searches / yr
90-day growth
+10.2%search demand this quarter
Competition
41%top-5 click share · 15 brands · 163 sellers

Flapen Score

Anti Frizz Hair Products against its category

The dotted line is the Beauty & Personal Care average. Past it, Anti Frizz Hair Products is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Anti Frizz Hair Products market on Amazon at a glance

Shoppers on Amazon United States searched for Anti Frizz Hair Products 2.4M times last year and spent an estimated $1.7M. The top 5 brands take 80% of clicks. Demand peaks in Aug–Oct. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

An estimated 5.4% of those searches ended in a purchase.

Shoppers searched for this 2.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.4% of those searches ended in a purchase. Searches in the last 90 days moved +10.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.7M a year.

Searches, last 12 months
2.4M
Growth, 90 days vs prior 90
+10.2%
Conversion, latest week
5.4%
Market size, estimated
$1.7Ma year
Peak month
October4.0× the quietest month
Top search term
garnier438K searches a year

02 · Price

A sale here is worth $13.02.

Listings sell for $13.02 on average, from $3.93 to $29.99. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 2,000 to 2,500 of them. At $13.02 that is $26K to $33K a year per listing.

Average price
$13.02under the $15 to $100 sweet spot
Price range
$3.93–$29.99
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
125K–150K
Units per listing a year
2,000–2,500
Revenue per listing a year
$26K–$33K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

74% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #47 within Hair Sprays. It carries 20,156 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#47in Hair Sprays
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
20,156per listing
Listings tracked
43

04 · Newcomers

7 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months
7
Successful launches
7Amazon's first-year sales bar
Average brand age
72 months

Products

Top Anti Frizz Hair Products products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 41% of clicks. Leaders hold, but buyers still shop past them.

$0$66K$133K$199K$266K1001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

163

Est. top-5 brand share

80%

Top 20: 100%

Est. top-5 click share

41%

Top 20: 76%

Open market

17%

  • Garnier51%
  • COLOR WOW13%
  • John Frieda7%
  • Amika6%
  • L'Oreal Paris4%
  • Marc Anthony3%
  • Open — no brand owns it (9 brands, 17%)

Demand

Anti Frizz Hair Products search demand

Weekly searches over the year, seasonality beneath. Pick a range.

225K175KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Oct · busiest ÷ quietest = 4.0×

Search terms

Top Anti Frizz Hair Products search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • garnier438K/yr
  • anti frizz hair products370K/yr
  • frizz control hair care products354K/yr
  • garnier fructis323K/yr
  • frizz control123K/yr
  • anti frizz103K/yr
  • fructis hair products130K/yr
  • hair frizz control58K/yr
  • frizzy hair products for women64K/yr
  • damaged hair treatment61K/yr

Reviews and returns

What reviews say buyers love and hate about Anti Frizz Hair Products

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Smell”
9%of negative reviews mention “Value For Money”
0.8%of orders come back
“It is expensive”
A buyer, on “Value For Money”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Anti Frizz Hair Products questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data