Anti Frizz Cream
Anti Frizz Cream clears our launch bar: a $1.2M/yr market growing +32.1% this quarter with returns at 0.8%.
Flapen Score
Top 8% of 10,978 Beauty & Personal Care niches · +12 vs the category median of 48
Is Anti Frizz Cream profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Anti Frizz Cream is a $1.2M/yr Amazon United States market (748K searches/yr). The top 5 brands hold 99% of demand. Verdict: Launch it — 60/100.
Anti Frizz Cream: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Yes. Search demand moved +32.1% over the last 90 days and 10.1% of searches end in a purchase.
$1.2M
revenue / yr
Who owns the niche?
The top 5 brands hold 99% of demand, so 1% of the market is open.
1%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 28 products
Top Anti Frizz Cream products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
John Frieda Frizz Ease Extra Strength Hair Serum for Thick & Coarse Hair Anti-Frizz Smoothing Serum with Argan & Coconut Oil 1.69 fl oz
- Price
- $9.92
- Rating
- 4.4/5
- Reviews
- 19,708
- Age
- 6mo ago
John Frieda Frizz Ease Secret Weapon Touch-Up Creme for Frizzy Hair Anti-Frizz Smoothing Cream with Avocado Oil 4 fl oz
- Price
- $8.74
- Rating
- 4.5/5
- Reviews
- 11,254
- Age
- 6mo ago
TIGI Bed Head After Party Super Smoothing Cream Anti Frizz Hair Styling Product Humidity Protection for Frizzy Dull or Coarse Hair 3.38 fl oz
- Price
- $14.05
- Rating
- 4.7/5
- Reviews
- 3,972
- Age
- 7y ago
COLOR WOW One Minute Transformation Nourishing Styling Cream for Instant Frizz Control and Smoother Hair
- Price
- $22.68
- Rating
- 4.1/5
- Reviews
- 18,811
- Age
- 22y ago
John Frieda Frizz Ease Daily Nourishment Leave-In Conditioner for Frizzy Hair Detangler & Lightweight Hydration 8 fl oz
- Price
- $8.80
- Rating
- 4.4/5
- Reviews
- 7,413
- Age
- 7mo ago
Trending
90-day click momentum
John Frieda Straight Fixation Styling Creme Straight Hair Styling Cream for Women and Men 5 oz
- Price
- $11.88
- Rating
- 4.4/5
- Reviews
- 6,078
- Age
- 4mo ago
John Frieda Frizz Ease Extra Strength Hair Serum for Thick & Coarse Hair Anti-Frizz Smoothing Serum with Argan & Coconut Oil 1.69 fl oz Pack of 2
- Price
- $17.27
- Rating
- 4.7/5
- Reviews
- 1,512
- Age
- 7mo ago
John Frieda Frizz Ease Moisture Barrier Firm Hold Hairspray Humidity-Blocking Frizz Control Spray with 24-Hour Hold 12 fl oz
- Price
- $8.80
- Rating
- 4.1/5
- Reviews
- 230
- Age
- 6mo ago
John Frieda Frizz Ease Daily Nourishment Leave-In Conditioner Anti-Frizz Leave-in Conditioner Spray 8 fl oz Pack of 2
- Price
- $16.70
- Rating
- 4.5/5
- Reviews
- 3,992
- Age
- 6mo ago
John Frieda Frizz Ease Secret Weapon Touch-Up Crme Anti Frizz Hair Smoothing Cream 4 Oz Pack of 2
- Price
- $14.14
- Rating
- 4.6/5
- Reviews
- 826
- Age
- 7mo ago
Newest
by launch dateJohn Frieda Straight Fixation Styling Creme Straight Hair Styling Cream for Women and Men 5 oz
- Price
- $11.88
- Rating
- 4.4/5
- Reviews
- 6,078
- Age
- 4mo ago
John Frieda Frizz Ease Extra Strength Hair Serum for Thick & Coarse Hair Anti-Frizz Smoothing Serum with Argan & Coconut Oil 1.69 fl oz
- Price
- $9.92
- Rating
- 4.4/5
- Reviews
- 19,708
- Age
- 6mo ago
John Frieda Frizz Ease Secret Weapon Touch-Up Creme for Frizzy Hair Anti-Frizz Smoothing Cream with Avocado Oil 4 fl oz
- Price
- $8.74
- Rating
- 4.5/5
- Reviews
- 11,254
- Age
- 6mo ago
John Frieda Frizz Ease Moisture Barrier Firm Hold Hairspray Humidity-Blocking Frizz Control Spray with 24-Hour Hold 12 fl oz
- Price
- $8.80
- Rating
- 4.1/5
- Reviews
- 230
- Age
- 6mo ago
John Frieda Frizz Ease Dream Curls Curl Reviver Mousse Anti Frizz Hair Mousse for Curls 7.2 oz Pack of 2
- Price
- $21.02
- Rating
- 4.5/5
- Reviews
- 1,273
- Age
- 6mo ago
Competition: brands, sellers & click share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.
Brands
6 flat
Sellers
94
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
57%
Top 20: 92%
Open market
0%
- John Frieda68%
- TIGI17%
- COLOR WOW8%
- Moroccanoil5%
- KERATHERAPY2%
- NUTRAHARMONY1%
Anti Frizz Cream demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.8×
Top Anti Frizz Cream search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- john frieda frizz ease264K/yr
- frizz ease169K/yr
- john frieda frizz17K/yr
- bed head after party41K/yr
- keratherapy28K/yr
- smoothing cream23K/yr
- after party bed head20K/yr
- wow one minute transformation cream34K/yr
- bed head after party smoothing cream17K/yr
- bedhead after party18K/yr
What reviews say buyers love and hate about Anti Frizz Cream
What buyers mention most, as a share of all reviews.
What buyers love
65% of reviews“Light Fragrance”
“This product does help with frizzy hair”
“Leaves hair soft”
“Good product for the most part”
“Excellent value”
What buyers complain about
56% of reviews“Overpowering scent”
“Unfortunately, it did not work well for my hair”
“Does not work great”
“not so good for frizz”
“Makes your hair very dry”
Anti Frizz Cream return rate & reasons
Why buyers send it back, as a share of all return requests.
0.8%
Return rate
18%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Anti Frizz Cream questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
