anti frizz cream
Launch itA $1.2M/yr market growing +32.1% this quarter with returns at 0.8% — clears our launch bar.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Great10.1%search→purchase rate — share of searches ending in a sale
Market size
Great$1.2M$1.2M/yr · 748K searches
Avg price
Great$15.97avg listing price — sweet spot $15–$100
Price range
Great$8.47–$35.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+32.1%90-day search growth — must beat 0% to launch
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad5,230.25avg incumbent reviews — the moat a new listing must climb
Brand share
Bad99%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, anti frizz cream is a $1.2M/yr Amazon United States market (748K searches/yr). The top 5 brands hold 99% of demand. Verdict: Launch it — 60/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
anti frizz cream market data
- Units sold / yr
- 100K–125K
- avg 3,000–4,000/product
- Revenue / yr
- $1.6M–$2.0M
- units × avg price
- Conversion rate
- 10.1%
- Avg BSR
- #196
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 64%
- Out of stock
- 4.1%
- Avg brand age
- 82 months
- Avg seller age
- 129 days
Competition & brand share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.Brands
6 flat
Sellers
94
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
57%
Top 20: 92%
Open market
0%
- John Frieda68%
- TIGI17%
- COLOR WOW8%
- Moroccanoil5%
- KERATHERAPY2%
- NUTRAHARMONY1%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +32.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.8×
Top anti frizz cream search terms
- john frieda frizz ease264K/yr
- frizz ease169K/yr
- john frieda frizz17K/yr
- bed head after party41K/yr
- keratherapy28K/yr
- smoothing cream23K/yr
- after party bed head20K/yr
- wow one minute transformation cream34K/yr
- bed head after party smoothing cream17K/yr
- bedhead after party18K/yr
Top anti frizz cream products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
John Frieda Frizz Ease Extra Strength Hair Serum for Thick & Coarse Hair Anti-Frizz Smoothing Serum with Argan & Coconut Oil 1.69 fl oz
John Frieda$9.924.4★19,708 rev
John Frieda Frizz Ease Secret Weapon Touch-Up Creme for Frizzy Hair Anti-Frizz Smoothing Cream with Avocado Oil 4 fl oz
John Frieda$8.744.5★11,254 rev
TIGI Bed Head After Party Super Smoothing Cream Anti Frizz Hair Styling Product Humidity Protection for Frizzy Dull or Coarse Hair 3.38 fl oz
TIGI$14.054.7★3,972 rev
COLOR WOW One Minute Transformation Nourishing Styling Cream for Instant Frizz Control and Smoother Hair
COLOR WOW$22.684.1★18,811 rev
John Frieda Frizz Ease Daily Nourishment Leave-In Conditioner for Frizzy Hair Detangler & Lightweight Hydration 8 fl oz
John Frieda$8.804.4★7,413 rev
Newest
by launch date
John Frieda Straight Fixation Styling Creme Straight Hair Styling Cream for Women and Men 5 oz
John Frieda$11.886,078 rev
John Frieda Frizz Ease Extra Strength Hair Serum for Thick & Coarse Hair Anti-Frizz Smoothing Serum with Argan & Coconut Oil 1.69 fl oz
John Frieda$9.9219,708 rev
John Frieda Frizz Ease Secret Weapon Touch-Up Creme for Frizzy Hair Anti-Frizz Smoothing Cream with Avocado Oil 4 fl oz
John Frieda$8.7411,254 rev
John Frieda Frizz Ease Moisture Barrier Firm Hold Hairspray Humidity-Blocking Frizz Control Spray with 24-Hour Hold 12 fl oz
John Frieda$8.80230 rev
John Frieda Frizz Ease Dream Curls Curl Reviver Mousse Anti Frizz Hair Mousse for Curls 7.2 oz Pack of 2
John Frieda$21.021,273 rev
Trending
90-day click momentumJohn Frieda Straight Fixation Styling Creme Straight Hair Styling Cream for Women and Men 5 oz
John Frieda$11.884.4★
John Frieda Frizz Ease Extra Strength Hair Serum for Thick & Coarse Hair Anti-Frizz Smoothing Serum with Argan & Coconut Oil 1.69 fl oz Pack of 2
John Frieda$17.274.7★
John Frieda Frizz Ease Moisture Barrier Firm Hold Hairspray Humidity-Blocking Frizz Control Spray with 24-Hour Hold 12 fl oz
John Frieda$8.804.1★
John Frieda Frizz Ease Daily Nourishment Leave-In Conditioner Anti-Frizz Leave-in Conditioner Spray 8 fl oz Pack of 2
John Frieda$16.704.5★
John Frieda Frizz Ease Secret Weapon Touch-Up Crme Anti Frizz Hair Smoothing Cream 4 Oz Pack of 2
John Frieda$14.144.6★
What buyers say about anti frizz cream
What buyers praise and complain about, mined from review topics.What buyers love
“Light Fragrance”
“This product does help with frizzy hair”
“Leaves hair soft”
“Good product for the most part”
“Excellent value”
“It both defines curls and keeps straight styles smooth and sleek”
“helps to moisturize”
“Nice shine too”
“I like this spray so far it works well”
“I like to keep my hair straight”
What buyers complain about
“Overpowering scent”
“Unfortunately, it did not work well for my hair”
“Does not work great”
“not so good for frizz”
“Makes your hair very dry”
“A bit pricey”
“Makes your hair super greasy”
“Quality lacking”
“Doesnt work on my hair for some reason”
“Not the same product”
Top return reasons
Common questions
- Is anti frizz cream profitable to sell on Amazon United States?
- The niche generates $1.2M/yr across 28 tracked products. 9 of 9 products launched in the last 360 days are still selling. 90-day search growth is +32.1%. Flapen's verdict: Launch it (60/100).
- How competitive is the anti frizz cream niche?
- 6 brands and 94 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 99% of demand.
- What do buyers complain about in anti frizz cream?
- Top complaints mined from reviews: Smell, Hair Related, Functionality-Overall. The return rate is 0.8%.
- When does demand for anti frizz cream peak?
- Demand is steady year-round — the busiest month runs 1.8× the quietest.
- What does it cost to enter the anti frizz cream niche?
- Listings span $8.47–$35.05; the average listing price is $15.97 (sweet spot $15–$100). The average incumbent carries 5,230 reviews — the moat a new listing must climb.