Anti Dandruff
Anti Dandruff shows low returns (0.5%), but a small market ($85K/yr) keeps it on the watch list.
Flapen Score
Top 22% of 10,978 Beauty & Personal Care niches · +6 vs the category median of 48
Is Anti Dandruff profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Anti Dandruff is a $85K/yr Amazon United States market (124K searches/yr). The top 5 brands hold 67% of demand. Verdict: Worth a look — 54/100.
Anti Dandruff: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +24.6% over the last 90 days and 3.9% of searches end in a purchase.
$85K
revenue / yr
Who owns the niche?
The top 5 brands hold 67% of demand, so 33% of the market is open.
33%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 33 products
Top Anti Dandruff products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Nizoral Anti-Dandruff Shampoo with 1% Ketoconazole Fresh Scent 7 Fl Oz
- Price
- $15.71
- Rating
- 4.6/5
- Reviews
- 111,209
- Age
- 13y ago
Maelove Full Follicle Advanced Scalp Serum with Peptides and Growth Factors - Hair Thickening & Volumizing Treatment for Hormonal & Age-related Thinning
- Price
- $53.35
- Rating
- 4.9/5
- Reviews
- 68
- Age
- 6mo ago
CeraVe Hydrating Anti Dandruff Shampoo 1% Pyrithione Zinc Dandruff Treatment With Ceramides Niacinamide & Hyaluronic Acid Helps Eliminate Flakes & Provides Itchy Scalp Relief Sulfate Free 12 Oz
- Price
- $9.66
- Rating
- 4.6/5
- Reviews
- 5,724
- Age
- 1y ago
Leave In Conditioner Spray - Tea Tree Scalp Treatment - Anti-Dandruff and Dry & Itchy Scalp Treatment Hydrating & Medicated Formula for Psoriasis and Scalp Care - Detangles & Nourishes Hair.
- Price
- $12.41
- Rating
- 4.5/5
- Reviews
- 9,674
- Age
- 7y ago
Nizoral Anti-Dandruff Shampoo with 1% Ketoconazole 14 Fl Oz Fresh Scent Anti Fungal Shampoo
- Price
- $26.76
- Rating
- 4.8/5
- Reviews
- 8,350
- Age
- 3y ago
Trending
90-day click momentumMaelove Full Follicle Advanced Scalp Serum with Peptides and Growth Factors - Hair Thickening & Volumizing Treatment for Hormonal & Age-related Thinning
- Price
- $53.35
- Rating
- 4.9/5
- Reviews
- 68
- Age
- 6mo ago
medicube Rosemary PDRN Clarifying Thickening Shampoo | Cooling Clarifying Care for Thinning Weak & Flaky Hair | Amino Acid Complex for Stronger Thicker-Looking Hair | Korean Hair Care 13.52 fl.oz
- Price
- $20.99
- Rating
- 4.4/5
- Reviews
- 383
- Age
- 8mo ago
SheaMoisture Dandruff Treatment Instant Scalp Refresh Spray with Salicylic Acid & Scalp Repair Technology Hydrates & Controls Itch & Flakes 4 fl oz
- Price
- $12.02
- Rating
- 4.6/5
- Reviews
- 145
- Age
- 7mo ago
MAELOVE Peptide Squad Collagen Renewal Serum with Copper Peptides Argireline Matrixyl 3000 + Hyaluronic Acid and Niacinamide for Wrinkles Fine Lines and Skin Elasticity
- Price
- $49.85
- Rating
- 4.6/5
- Reviews
- 598
- Age
- 1y ago
SheaMoisture Dandruff Treatment Scalp Repair Technology & Hydrate Serum with Salicylic Acid Deeply Hydrates to Reduce Flakes & Itch 2 fl oz
- Price
- $12.68
- Rating
- 4.4/5
- Reviews
- 123
- Age
- 7mo ago
Newest
by launch dateMaelove Full Follicle Advanced Scalp Serum with Peptides and Growth Factors - Hair Thickening & Volumizing Treatment for Hormonal & Age-related Thinning
- Price
- $53.35
- Rating
- 4.9/5
- Reviews
- 68
- Age
- 6mo ago
SheaMoisture Dandruff Treatment Scalp Repair Technology & Hydrate Serum with Salicylic Acid Deeply Hydrates to Reduce Flakes & Itch 2 fl oz
- Price
- $12.68
- Rating
- 4.4/5
- Reviews
- 123
- Age
- 7mo ago
SheaMoisture Dandruff Treatment Instant Scalp Refresh Spray with Salicylic Acid & Scalp Repair Technology Hydrates & Controls Itch & Flakes 4 fl oz
- Price
- $12.02
- Rating
- 4.6/5
- Reviews
- 145
- Age
- 7mo ago
Head & Shoulders Anti-Dandruff Shampoo with 1% Selenium Sulfide Clinical Strength Advanced Oil Control Twin Pack Seborrheic Dermatitis Relief Oily Scalp 13.5 Fl Oz
- Price
- $11.27
- Rating
- 4.6/5
- Reviews
- 13,110
- Age
- 8mo ago
Nizoral Anti-Dandruff Shampoo with 1% Ketoconazole 14 Fl Oz Peppermint and Tea Tree Scent Anti Fungal Shampoo For All Hair Types
- Price
- $27.31
- Rating
- 4.8/5
- Reviews
- 8,350
- Age
- 8mo ago
Competition: brands, sellers & click share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.
Brands
23 rising
Sellers
138
Top-5 brand share
67%
Top 20: 97%
Top-5 click share
48%
Top 20: 84%
Open market
28%
- Nizoral25%
- MAELOVE20%
- CeraVe8%
- Shea Moisture8%
- Head & Shoulders6%
- PHARM TO TABLE5%
Anti Dandruff demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Anti Dandruff search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- anti dandruff52K/yr
- maelove shampoo10K/yr
- maelove full follicle shampoo7K/yr
- caspa18K/yr
- scalp moisturizer for men18K/yr
- dandruff treatment for men5K/yr
- dandruff treatment black hair3K/yr
- dandruff cream for scalp3K/yr
- severe dandruff treatment5K/yr
- dry scalp moisturizer for men3K/yr
What reviews say buyers love and hate about Anti Dandruff
What buyers mention most, as a share of all reviews.
What buyers love
65% of reviews“Amazing Scent”
“Great quality, exactly as described, and arrived on time”
“delivers great results”
“It helps hair grow”
“No allergies”
What buyers complain about
57% of reviews“Very irritating”
“smells disgusting”
“Not effective”
“Its not very moisturizing”
“Expensive”
Anti Dandruff return rate & reasons
Why buyers send it back, as a share of all return requests.
0.5%
Return rate
21%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Anti Dandruff questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
