Skip to content

Anti Dandruff

Maybe

An estimated 0.5% of orders come back. But shoppers spend an estimated $85K a year here, so Anti Dandruff is a Maybe.

Flapen Score
54
54 / 100
Top 22% of 10,978 Beauty & Personal Care niches · +6 vs the category median of 48
Market size
$85K/yr124K searches / yr
90-day growth
+24.6%search demand this quarter
Competition
48%top-5 click share · 23 brands · 138 sellers

Flapen Score

Anti Dandruff against its category

The dotted line is the Beauty & Personal Care average. Past it, Anti Dandruff is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Anti Dandruff market on Amazon at a glance

Shoppers on Amazon United States searched for Anti Dandruff 124K times last year and spent an estimated $85K. The top 5 brands take 67% of clicks. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 3.9% of those searches ended in a purchase.

Shoppers searched for this 124K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved +24.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $85K a year.

Searches, last 12 months
124K
Growth, 90 days vs prior 90
+24.6%
Conversion, latest week
3.9%
Market size, estimated
$85Ka year
Top search term
anti dandruff52K searches a year

02 · Price

A sale here is worth $17.39.

Listings sell for $17.39 on average, from $4.12 to $53.35. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $17.39 that is $2K to $4K a year per listing.

Average price
$17.39inside the $15 to $100 sweet spot
Price range
$4.12–$53.35
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #119 within Scalp Treatments. It carries 9,715 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#119in Scalp Treatments
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
9,715per listing
Listings tracked
33

04 · Newcomers

6 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months
6
Successful launches
6Amazon's first-year sales bar
Average brand age
71 months

Products

Top Anti Dandruff products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

Brands

23 rising

Sellers

138

Top-5 brand share

67%

Top 20: 97%

Top-5 click share

48%

Top 20: 84%

Open market

28%

  • Brand 125%
  • Brand 220%
  • Brand 38%
  • Brand 48%
  • Brand 56%
  • Brand 65%

Demand

Anti Dandruff search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Holiday '25AugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.5× · 11 of 12 months tracked

Search terms

Top Anti Dandruff search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • anti dandruff52K/yr
  • maelove shampoo10K/yr
  • maelove full follicle shampoo7K/yr
  • caspa18K/yr
  • scalp moisturizer for men18K/yr
  • dandruff treatment for men5K/yr
  • dandruff treatment black hair3K/yr
  • dandruff cream for scalp3K/yr
  • severe dandruff treatment5K/yr
  • dry scalp moisturizer for men3K/yr

Reviews and returns

What reviews say buyers love and hate about Anti Dandruff

We read the reviews and the return reasons for every product selling here.

12%of positive reviews mention “Smell”
14%of negative reviews mention “Allergies”
0.5%of orders come back
“Very irritating”
A buyer, on “Allergies”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Anti Dandruff questions

Answered from the same tracked data.