Anti Dandruff
MaybeAn estimated 0.5% of orders come back. But shoppers spend an estimated $85K a year here, so Anti Dandruff is a Maybe.
- Flapen Score
- 54 / 100Top 22% of 10,978 Beauty & Personal Care niches · +6 vs the category median of 4854
- Market size
- $85K/yr124K searches / yr
- 90-day growth
- +24.6%search demand this quarter
- Competition
- 48%top-5 click share · 23 brands · 138 sellers
Flapen Score
Anti Dandruff against its category
The dotted line is the Beauty & Personal Care average. Past it, Anti Dandruff is stronger. Inside it, weaker.
Market
The Anti Dandruff market on Amazon at a glance
Shoppers on Amazon United States searched for Anti Dandruff 124K times last year and spent an estimated $85K. The top 5 brands take 67% of clicks. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
An estimated 3.9% of those searches ended in a purchase.
Shoppers searched for this 124K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved +24.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $85K a year.
- Searches, last 12 months
- 124K
- Growth, 90 days vs prior 90
- +24.6%
- Conversion, latest week
- 3.9%
- Market size, estimated
- $85Ka year
- Top search term
- anti dandruff52K searches a year
02 · Price
A sale here is worth $17.39.
Listings sell for $17.39 on average, from $4.12 to $53.35. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $17.39 that is $2K to $4K a year per listing.
- Average price
- $17.39inside the $15 to $100 sweet spot
- Price range
- $4.12–$53.35
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$4K
- Returns
- 0.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #119 within Scalp Treatments. It carries 9,715 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 85%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #119in Scalp Treatments
- Average rating
- 4.55 starsAmazon United States average 4.42 stars
- Average reviews
- 9,715per listing
- Listings tracked
- 33
04 · Newcomers
6 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 71 months on average, so the names here are established.
- Launched, last 12 months
- 6
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 71 months
Products
Top Anti Dandruff products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.
Brands
23 rising
Sellers
138
Top-5 brand share
67%
Top 20: 97%
Top-5 click share
48%
Top 20: 84%
Open market
28%
- Brand 125%
- Brand 220%
- Brand 38%
- Brand 48%
- Brand 56%
- Brand 65%
Demand
Anti Dandruff search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5× · 11 of 12 months tracked
Search terms
Top Anti Dandruff search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- anti dandruff52K/yr
- maelove shampoo10K/yr
- maelove full follicle shampoo7K/yr
- caspa18K/yr
- scalp moisturizer for men18K/yr
- dandruff treatment for men5K/yr
- dandruff treatment black hair3K/yr
- dandruff cream for scalp3K/yr
- severe dandruff treatment5K/yr
- dry scalp moisturizer for men3K/yr
Reviews and returns
What reviews say buyers love and hate about Anti Dandruff
We read the reviews and the return reasons for every product selling here.
“Very irritating”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Anti Dandruff questions
Answered from the same tracked data.









