Is anti chafing men profitable to sell on Amazon United States?

The niche generates $757K/yr across 12 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +31.6%. Flapen's verdict: Worth a look (53/100).

How competitive is the anti chafing men niche?

5 brands and 11 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in anti chafing men?

Top complaints mined from reviews: Smell, Value For Money, Functionality-Overall. The return rate is 0.5%.

When does demand for anti chafing men peak?

Demand peaks in Jul–Aug; the busiest month runs 2.0× the quietest.

What does it cost to enter the anti chafing men niche?

Listings span $9.98–$28.94; the average listing price is $16.64 (sweet spot $15–$100). The average incumbent carries 7,210 reviews — the moat a new listing must climb.

anti chafing men

Worth a look

Shows low returns (0.5%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Conversion

Great10.3%

search→purchase rate — share of searches ending in a sale

Avg price

Great$16.64

avg listing price — sweet spot $15–$100

Price range

Good$9.98–$28.94

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$757K

$757K/yr · 442K searches

Growth

Good+31.6%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Bad7,209.5

avg incumbent reviews — the moat a new listing must climb

Competition

Bad84%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, anti chafing men is a $757K/yr Amazon United States market (442K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Aug. Verdict: Worth a look — 53/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

anti chafing men market data

Units sold / yr: 40K–50K; avg 6,000–8,000/product
Revenue / yr: $666K–$832K; units × avg price
Conversion rate: 10.3%
Avg BSR: #553
Page quality: 0%
Prime: 100%
Sponsored: 92%
Out of stock: 1.0%
Avg brand age: 75 months
Avg seller age: 134 days

Competition & brand share

The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

MANSCAPED76%
HAPPY NUTS18%
Ballsy2%
Dr. Squatch2%
Every Man Jack2%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +31.6% search growth over the last 90 days.

Peak months: Jul, Aug · busiest ÷ quietest = 2.0×

Open Trend

Top anti chafing men search terms

ball deodorant for men137K/yr +26.3%8.5% conv.
manscaped crop preserver42K/yr +50.0%19.6% conv.
ball deodorant47K/yr +30.9%6.1% conv.
balls deodorant for men22K/yr +22.7%4.8% conv.
manscaped ball deodorant16K/yr +36.1%11.9% conv.
mens ball deodorant16K/yr +28.7%4.9% conv.
crop preserver15K/yr +26.2%22.6% conv.
ball cream19K/yr +22.4%5.4% conv.
groin deodorant for men16K/yr +14.0%4.2% conv.
ball cream for men21K/yr -3.3%4.7% conv.

All search terms

Top anti chafing men products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

MANSCAPED The Crop Preserver Mens Ball Deodorant Male Care Hygiene Moisturizer Anti-Chafing Groin Protection with Cooling Aloe Vera Refined Scent 4oz

MANSCAPED$12.694.6★10,812 rev

MANSCAPED The Crop Preserver Mens Ball Deodorant Lotion Male Care Hygiene Moisturizer Anti-Chafing Groin Protection with Cooling Aloe Vera Persevere Scent 4oz

MANSCAPED$12.704.6★10,812 rev

HAPPY NUTS Comfort Cream Deodorant For Men: Anti-Chafing Sweat Defense Odor Control Aluminum-Free Travel Essential Mens Deodorant & Hygiene Products for Mens Private Parts 3.4 Fl Oz - Original

HAPPY NUTS$13.274.6★26,564 rev

MANSCAPED The Crop Preserver Mens Ball Deodorant Male Care Hygiene Moisturizer Anti-Chafing Groin Protection with Cooling Aloe Vera Refined Scent 4oz (2-Pack)

MANSCAPED$24.004.6★10,812 rev

MANSCAPED UltraPremium Deodorant Aluminum-Free Clear Formula Soft and Comfortable with Cologne-Quality Fragrance for Under Arm Odor Protection 2.65 oz Stick (1 Pack)

MANSCAPED$12.514.3★2,185 rev

Newest

by launch date

MANSCAPED Fresh Start Kit Mens Daily Shower & Deodorant Set with Body Wash (8oz) 2-in-1 Shampoo & Conditioner (8oz) Crop Preserver Ball Deodorant (6oz) Hydrating Anti-Chafing Refined Scent

MANSCAPED$28.948,741 rev

3mo ago

MANSCAPED The Crop Preserver Mens Ball Deodorant Lotion Male Care Hygiene Moisturizer Anti-Chafing Groin Protection with Cooling Aloe Vera Persevere Scent 4oz

MANSCAPED$12.7010,812 rev

1y ago

Every Man Jack Mens Ball Deodorant Lotion - Aluminum Free Odor & Wetness Protection - Made w/Naturally Derived Ingredients like Pre-biotics & Arrowroot Powder - Unscented - 3 fl oz - 1 Pack

Every Man Jack$9.98177 rev

1y ago

Dr. Squatch Whole Body Deodorant for Men - Odor + Sweat Control - Aluminum + Talc Free - Natural Ingredients - Dermatologist-Tested for All Skin Types - Rainforest Rapids (3.4 fl oz 2-Pack)

Dr. Squatch$26.55580 rev

2y ago

HAPPY NUTS Comfort Powder Spray: Anti Chafing & Mens Deodorant Aluminum-Free Sweat and Odor Control for Jock Itch Groin and Mens Private Parts

HAPPY NUTS$15.872,772 rev

3y ago

What buyers say about anti chafing men

What buyers praise and complain about, mined from review topics.

What buyers love

Smell26%

“scent is fresh”

Quality-Overall17%

“Excellent product”

Moist/Dry8%

“keeps skin dry”

Efficiency7%

“great product works very well”

Advertised Vs Actual Product5%

“As advertised”

Value For Money3%

“Definitely worth the money”

Comfort-Overall3%

“it actually feels comfortable”

Gifting Purpose3%

“Perfect gift for my son”

Ease Of Application3%

“No irritation, clean finish, and no easy application”

Allergies3%

“No irritation”

What buyers complain about

Smell19%

“Scent is way too strong”

Value For Money7%

“costly”

Functionality-Overall6%

“No effectiveness”

Durability5%

“Didnt even last 8 hours”

Allergies4%

“leaves a rash”

Moist/Dry4%

“I've been dry”

Quality-Overall3%

“Bad quality”

Ease Of Cleaning3%

“It's very messy”

Size-Overall2%

“they do run large”

Dispensing Mechanism2%

“Dispensing issues”

Top return reasons

Smell29%

Functionality-Overall13%

Advertised Vs Actual Product12%

Leak-Proof10%

Size-Overall6%

Defective Material/Parts4%

Product Condition3%

Value For Money2%

Moist/Dry2%

Ingredients-Overall2%

Common questions

Is anti chafing men profitable to sell on Amazon United States?: The niche generates $757K/yr across 12 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +31.6%. Flapen's verdict: Worth a look (53/100).
How competitive is the anti chafing men niche?: 5 brands and 11 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in anti chafing men?: Top complaints mined from reviews: Smell, Value For Money, Functionality-Overall. The return rate is 0.5%.
When does demand for anti chafing men peak?: Demand peaks in Jul–Aug; the busiest month runs 2.0× the quietest.
What does it cost to enter the anti chafing men niche?: Listings span $9.98–$28.94; the average listing price is $16.64 (sweet spot $15–$100). The average incumbent carries 7,210 reviews — the moat a new listing must climb.