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Anti Aging Body Lotion

Maybe

An estimated 0.7% of orders come back. But the average product has 10,039 reviews to catch up to, so Anti Aging Body Lotion is a Maybe.

Flapen Score
61
61 / 100
Top 7% of 10,978 Beauty & Personal Care niches · +13 vs the category median of 48
Market size
$221K/yr138K searches / yr
90-day growth
+8.7%search demand this quarter
Competition
44%top-5 click share · 22 brands · 125 sellers

Flapen Score

Anti Aging Body Lotion against its category

The dotted line is the Beauty & Personal Care average. Past it, Anti Aging Body Lotion is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Anti Aging Body Lotion market on Amazon at a glance

Shoppers on Amazon United States searched for Anti Aging Body Lotion 138K times last year and spent an estimated $221K. The top 5 brands take 68% of clicks. Demand peaks in Mar–Apr–May. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

An estimated 7.3% of those searches ended in a purchase.

Shoppers searched for this 138K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.3% of those searches ended in a purchase. Searches in the last 90 days moved +8.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $221K a year.

Searches, last 12 months
138K
Growth, 90 days vs prior 90
+8.7%
Conversion, latest week
7.3%
Market size, estimated
$221Ka year
Peak month
May31.7× the quietest month
Top search term
anti aging body lotion38K searches a year

02 · Price

A sale here is worth $22.07.

Listings sell for $22.07 on average, from $6.81 to $72.12. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $22.07 that is $2K to $6K a year per listing.

Average price
$22.07inside the $15 to $100 sweet spot
Price range
$6.81–$72.12
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
$2K–$6K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

97% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #433 within Creams. It carries 10,039 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
93%
Out of stock, average day
1.0%
Average rank
#433in Creams
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
10,039per listing
Listings tracked
29

04 · Newcomers

5 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
9
Successful launches
5Amazon's first-year sales bar
Average brand age
65 months

Products

Top Anti Aging Body Lotion products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

22 rising

Sellers

125

Top-5 brand share

68%

Top 20: 98%

Top-5 click share

44%

Top 20: 91%

Open market

27%

  • Brand 123%
  • Brand 219%
  • Brand 313%
  • Brand 47%
  • Brand 56%
  • Brand 65%

Demand

Anti Aging Body Lotion search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KSpike '25Prime Day '25Black Friday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar, Apr, May · busiest ÷ quietest = 31.7×

Search terms

Top Anti Aging Body Lotion search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • anti aging body lotion38K/yr
  • best body lotion for aging skin22K/yr
  • cetaphil hydrating and firming lotion8K/yr
  • anti aging body lotion for women8K/yr
  • cellu crepey skin repair cream8K/yr
  • antiaging body lotion for women4K/yr
  • anti aging lotion5K/yr
  • body lotion for aging skin5K/yr
  • anti aging body cream5K/yr
  • best body lotion for crepey skin3K/yr

Reviews and returns

What reviews say buyers love and hate about Anti Aging Body Lotion

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Moist/Dry”
15%of negative reviews mention “Smell”
0.7%of orders come back
“Not fragrance free”
A buyer, on “Smell”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Anti Aging Body Lotion questions

Answered from the same tracked data.