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Anthropologie Mirror

Fail

Shoppers spend an estimated $43K a year here, so Anthropologie Mirror is a Fail.

Flapen Score
42
42 / 100
Ranks 7,858 of 10,978 Beauty & Personal Care niches · −6 vs the category median of 48
Market size
$43K/yr178K searches / yr
90-day growth
-6.7%search demand this quarter
Competition
48%top-5 click share · 24 brands · 29 sellers

Flapen Score

Anthropologie Mirror against its category

The dotted line is the Beauty & Personal Care average. Past it, Anthropologie Mirror is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Anthropologie Mirror market on Amazon at a glance

Shoppers on Amazon United States searched for Anthropologie Mirror 178K times last year and spent an estimated $43K. The top 5 brands take 59% of clicks. Demand peaks in Feb–Mar–Jul–Aug. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 178K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -6.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $43K a year.

Searches, last 12 months
178K
Growth, 90 days vs prior 90
-6.7%
Conversion, latest week
1.3%
Market size, estimated
$43Ka year
Peak month
August2.8× the quietest month
Top search term
small gold mirror43K searches a year

02 · Price

A sale here is worth $19.26.

Listings sell for $19.26 on average, from $7.83 to $39.35. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $19.26 that is $0 to $2K a year per listing.

Average price
$19.26inside the $15 to $100 sweet spot
Price range
$7.83–$39.35
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
5.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #561 within Mirrors. It carries 395 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
2.1%
Average rank
#561in Mirrors
Average rating
4.47 starsAmazon United States average 4.42 stars
Average reviews
395per listing
Listings tracked
32

04 · Newcomers

2 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
2Amazon's first-year sales bar
Average brand age
28 months

Products

Top Anthropologie Mirror products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

Brands

24 falling

Sellers

29

Top-5 brand share

59%

Top 20: 96%

Top-5 click share

48%

Top 20: 87%

Open market

35%

  • Brand 125%
  • Brand 212%
  • Brand 38%
  • Brand 47%
  • Brand 57%
  • Brand 66%

Demand

Anthropologie Mirror search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KBlack Friday '24Holiday '24Spike '25Spike '26DecMarJunAugNovMarMay

Peak months: Feb, Mar, Jul, Aug · busiest ÷ quietest = 2.8×

Search terms

Top Anthropologie Mirror search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • small gold mirror43K/yr
  • small vintage mirror26K/yr
  • gold mirror small19K/yr
  • vintage mirror small14K/yr
  • small gold mirror for wall16K/yr
  • small antique mirror9K/yr
  • small gold wall mirror9K/yr
  • vintage small mirror7K/yr
  • gold small mirror6K/yr
  • small gold mirrors7K/yr

Reviews and returns

What reviews say buyers love and hate about Anthropologie Mirror

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
25%of negative reviews mention “Size-Overall”
5.6%of orders come back
“its way bigger than I had thought”
A buyer, on “Size-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Anthropologie Mirror questions

Answered from the same tracked data.