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Anfar

Fail

The top 5 products take 100% of clicks, so Anfar is a Fail.

Flapen Score
43
43 / 100
Ranks 7,421 of 10,978 Beauty & Personal Care niches · −5 vs the category median of 48
Market size
$88K/yr99K searches / yr
90-day growth
+27.4%search demand this quarter
Competition
100%top-5 click share · 3 brands · 26 sellers

Flapen Score

Anfar against its category

The dotted line is the Beauty & Personal Care average. Past it, Anfar is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Anfar market on Amazon at a glance

Shoppers on Amazon United States searched for Anfar 99K times last year and spent an estimated $88K. All 3 brands take every click. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 2.5% of those searches ended in a purchase.

Shoppers searched for this 99K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved +27.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $88K a year.

Searches, last 12 months
99K
Growth, 90 days vs prior 90
+27.4%
Conversion, latest week
2.5%
Market size, estimated
$88Ka year
Top search term
anfar24K searches a year

02 · Price

A sale here is worth $35.17.

Listings sell for $35.17 on average, from $28.42 to $43.67. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 250 to 500 of them. At $35.17 that is $9K to $18K a year per listing.

Average price
$35.17inside the $15 to $100 sweet spot
Price range
$28.42–$43.67
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
250–500
Revenue per listing a year
$9K–$18K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #1,408 within Men's. It carries 163 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
1.1%
Average rank
#1,408in Men's
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
163per listing
Listings tracked
5

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
42 months

Products

Top Anfar products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

26

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 174%
  • Brand 223%
  • Brand 33%

Search terms

Top Anfar search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • anfar24K/yr
  • anfar london midnight frost intense19K/yr
  • anfar perfume18K/yr
  • midnight frost tangerine7K/yr
  • anfar london15K/yr
  • ma belle anfar4K/yr
  • anfar london midnight frost tangerine3K/yr
  • anfar london midnight frost4K/yr
  • anfar ma belle2K/yr
  • anfar tangerine midnight frost3K/yr

Reviews and returns

What reviews say buyers love and hate about Anfar

We read the reviews and the return reasons for every product selling here.

69%of positive reviews mention “Smell”
56%of negative reviews mention “Smell”
0.1%of orders come back
“Smells too strong”
A buyer, on “Smell”56% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Anfar questions

Answered from the same tracked data.