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Anfar

a concentrated shelf (top 5 take 100% of clicks) — Anfar doesn't clear our bar today.

Flapen Score

43
Skip it

Ranks 7,421 of 10,978 Beauty & Personal Care niches · −5 vs the category median of 48

Market size 22Growth 55Conversion 32Competition 0Returns 100Price range 95Avg price 95Brand share 0Review moat 92Quality gap 38
This niche Category average · 10,978 niches

Is Anfar profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Anfar is a $88K/yr Amazon United States market (99K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 43/100.

Anfar: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +27.4% over the last 90 days and 2.5% of searches end in a purchase.

$88K

revenue / yr

Units sold / yr2K
Search volume / yr+27.4%99K
Conversion rate2.5%
Avg price$35.17

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers3 · 26
Top-5 product click share100%
Open market0%
Avg brand age42 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 5 products

Sponsored placement80%
New entrants (1y)1· 1 succeeded
Avg rating4.5★
Avg reviews163

Top Anfar products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

$0$13K$26K$40K$53K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

26

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • ANFAR LONDON74%
  • Anfar23%
  • Disney3%

Top Anfar search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • anfar24K/yr
  • anfar london midnight frost intense19K/yr
  • anfar perfume18K/yr
  • midnight frost tangerine7K/yr
  • anfar london15K/yr
  • ma belle anfar4K/yr
  • anfar london midnight frost tangerine3K/yr
  • anfar london midnight frost4K/yr
  • anfar ma belle2K/yr
  • anfar tangerine midnight frost3K/yr

What reviews say buyers love and hate about Anfar

What buyers mention most, as a share of all reviews.

What buyers love

98% of reviews
Smell69%

Great fragrance

Value For Money15%

Well worth the money

Quality-Overall3%

Great quality

Suitability Hot Weather3%

Perfect for the coming summer season

Durability2%

lasts a while

What buyers complain about

90% of reviews
Smell56%

Smells too strong

Value For Money23%

A dupe for a very expensive work of art

Durability10%

Doesnt last long

Anfar return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

40%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Length
60%
2Waist Fit
20%
3Size-Overall
20%

Common Anfar questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Anfar 43/100 on Amazon United States — Skip it. The niche generates $88K/yr across 5 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved +27.4% over the last 90 days.
Anfar buyers on Amazon United States complain most about Smell, Value For Money, Durability, the themes mined from the niche's reviews. Its return rate is 0.1%.