anew ultimate night cream
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$34.62avg listing price — sweet spot $15–$100
Price range
Incredible$20.70–$48.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great111.2avg incumbent reviews — the moat a new listing must climb
Returns
Great1.1%return rate — above 5% kills the launch gate
Conversion
Great8.7%search→purchase rate — share of searches ending in a sale
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$80K$80K/yr · 26K searches
Growth
Bad-33.5%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, anew ultimate night cream is a $80K/yr Amazon United States market (26K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan. Verdict: Skip it — 45/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
anew ultimate night cream market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- $69K–$87K
- units × avg price
- Conversion rate
- 8.7%
- Avg BSR
- #2,298
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 80%
- Out of stock
- 18.4%
- Avg brand age
- 77 months
- Avg seller age
- 134 days
Competition & brand share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
4 falling
Sellers
20
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
58%
Top 20: 100%
Open market
0%
- AVON47%
- Generic39%
- AVON SKIN SO SOFT10%
- GLOWICTION4%
Demand & seasonality
Weekly Amazon search volume, last 101 weeks — -33.5% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 1.7×
Top anew ultimate night cream search terms
- anew ultimate night cream9K/yr
- anew platinum day cream7K/yr
- avon night cream3K/yr
- avon anew platinum day cream4K/yr
- avon anew ultimate multi-performance night cream4K/yr
Top anew ultimate night cream products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
AVON Anew Ultimate Multi-Performance Night Cream for Women Anti-Aging Facial Moisturizer with Celluvive Complex Firming Wrinkle Cream for Face Jawline & Neck 1.7 oz
AVON$40.214.2★91 rev
AVON Anew Platinum Day Lifting Cream
AVON$24.054.6★378 rev
Platinum Lift & Tighten Day Cream with SPF 20 2 Pack 2 x 1.7 fl oz
Generic$34.995.0★8 rev
Ultimate Night Cream Anti Aging Anti Wrinkle Cream
Generic$20.705.0★7 rev
AVON Anew Platinum DAY and NIGHT Cream (Two Pack Set) Pack of 2
AVON SKIN SO SOFT$36.444.7★64 rev
Newest
by launch datePlatinum Lift & Tighten Day Cream with SPF 20 2 Pack 2 x 1.7 fl oz
Generic$34.998 rev
AVON Anew Platinum Lift & Tighten Day & Night Cream with Protinol 2 x 1.7 fl oz
AVON$39.956 rev
Platinum Day Cream Anti Aging Anti Wrinkle 1.7 Fl Oz (Pack of 1)
Generic$20.980 rev
Platinum Day & Night Cream Set Anti-Aging Moisturizer with SPF 20 2 x 1.7 fl oz
Generic$36.9913 rev
Ultimate Day Cream Anti-Aging Moisturizer for Women 40-65 SPF 20 1.7 fl oz Set of 2
Generic$34.7417 rev
Trending
90-day click momentum
Avon Anew Ultimate Day & Night Cream 1.7 oz Pack of 2
AVON SKIN SO SOFT$40.024.8★
AVON Anew Platinum Lift & Tighten Day & Night Cream with Protinol 2 x 1.7 fl oz
AVON$39.954.6★
Platinum Lift & Tighten Day Cream with SPF 20 2 Pack 2 x 1.7 fl oz
Generic$34.995.0★
AVON Anew Platinum Day Lifting Cream
AVON$24.054.6★
Platinum Day Cream Anti Aging Anti Wrinkle 1.7 Fl Oz (Pack of 1)
Generic$20.980.0★
What buyers say about anew ultimate night cream
What buyers praise and complain about, mined from review topics.What buyers love
“Great value and consistent quality”
“Very moisturizing”
“Definitely worth the money”
“Feels smooth”
“have no wrinkles”
“It smooths into skin easily”
“Anti aging day & night moisturizer”
“Effective”
“I enjoy the fragrance and it is creamy and spreads easily”
“Good results after just a few days”
What buyers complain about
“the night cream is scented which bothers my allergies”
“Cheaper ingredients and is most definitely not what they use to carry”
“it is a bit thinner than the Anew Night cream I have gotten in the past from my Avon rep”
“the jars are smaller”
“TOO TOO OILY”
“Bad jar design resulting in product waste”
“Expired and not in English”
“Product hard and dry”
“Didnt work for me”
“May not work on all skin”
Top return reasons
Common questions
- Is anew ultimate night cream profitable to sell on Amazon United States?
- The niche generates $80K/yr across 20 tracked products. 1 of 9 products launched in the last 360 days are still selling. 90-day search growth is -33.5%. Flapen's verdict: Skip it (45/100).
- How competitive is the anew ultimate night cream niche?
- 4 brands and 20 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in anew ultimate night cream?
- Top complaints mined from reviews: Smell, Ingredients-Overall, Thickness. The return rate is 1.1%.
- When does demand for anew ultimate night cream peak?
- Demand peaks in Jan; the busiest month runs 1.7× the quietest.
- What does it cost to enter the anew ultimate night cream niche?
- Listings span $20.70–$48.74; the average listing price is $34.62 (sweet spot $15–$100). The average incumbent carries 111 reviews — the moat a new listing must climb.