Skip to content

Anew Ultimate Night Cream

Fail

The top 5 brands take 100% of clicks, so Anew Ultimate Night Cream is a Fail.

Flapen Score
45
45 / 100
Ranks 6,474 of 10,978 Beauty & Personal Care niches · −3 vs the category median of 48
Market size
$80K/yr26K searches / yr
90-day growth
-33.5%search demand this quarter
Competition
58%top-5 click share · 4 brands · 20 sellers

Flapen Score

Anew Ultimate Night Cream against its category

The dotted line is the Beauty & Personal Care average. Past it, Anew Ultimate Night Cream is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Anew Ultimate Night Cream market on Amazon at a glance

Shoppers on Amazon United States searched for Anew Ultimate Night Cream 26K times last year and spent an estimated $80K. All 4 brands take every click. Demand peaks in Jan. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 8.7% of those searches ended in a purchase.

Shoppers searched for this 26K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.7% of those searches ended in a purchase. Searches in the last 90 days moved -33.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $80K a year.

Searches, last 12 months
26K
Growth, 90 days vs prior 90
-33.5%
Conversion, latest week
8.7%
Market size, estimated
$80Ka year
Peak month
January1.7× the quietest month
Top search term
anew ultimate night cream9K searches a year

02 · Price

A sale here is worth $34.62.

Listings sell for $34.62 on average, from $20.70 to $48.74. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $34.62 that is $0 to $3K a year per listing.

Average price
$34.62inside the $15 to $100 sweet spot
Price range
$20.70–$48.74
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 18.4% of listings are out of stock. The average listing ranks #2,298 within Eyes. It carries 111 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
18.4%
Average rank
#2,298in Eyes
Average rating
4.67 starsAmazon United States average 4.42 stars
Average reviews
111per listing
Listings tracked
20

04 · Newcomers

1 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 77 months on average, so the names here are established.

Launched, last 12 months
9
Successful launches
1Amazon's first-year sales bar
Average brand age
77 months

Products

Top Anew Ultimate Night Cream products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

Brands

4 falling

Sellers

20

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

58%

Top 20: 100%

Open market

0%

  • Brand 147%
  • Brand 239%
  • Brand 310%
  • Brand 44%

Demand

Anew Ultimate Night Cream search demand

Weekly searches over the year, seasonality beneath. Pick a range.

800600Spike '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.7×

Search terms

Top Anew Ultimate Night Cream search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • anew ultimate night cream9K/yr
  • anew platinum day cream7K/yr
  • avon night cream3K/yr
  • avon anew platinum day cream4K/yr
  • avon anew ultimate multi-performance night cream4K/yr

Reviews and returns

What reviews say buyers love and hate about Anew Ultimate Night Cream

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
16%of negative reviews mention “Smell”
1.1%of orders come back
“the night cream is scented which bothers my allergies”
A buyer, on “Smell”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

23 topics

NegativePositive

FAQ

Common Anew Ultimate Night Cream questions

Answered from the same tracked data.