How competitive is the Anew Ultimate Night Cream niche on Amazon United States?

4 brands and 20 sellers compete in Anew Ultimate Night Cream on Amazon United States. The top 5 Anew Ultimate Night Cream products take 58% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Anew Ultimate Night Cream?

Anew Ultimate Night Cream buyers on Amazon United States complain most about Smell, Ingredients-Overall, Thickness, the themes mined from the niche's reviews. Its return rate is 1.1%.

What does it cost to enter the Anew Ultimate Night Cream niche?

Anew Ultimate Night Cream sells for $34.62 on average on Amazon United States, inside our $15–$100 sweet spot. Listings span $20.70–$48.74. The average incumbent carries 111 reviews — the moat a new listing must climb.

Anew Ultimate Night Cream

brand-locked demand (top 5 brands take 100% of clicks) — Anew Ultimate Night Cream doesn't clear our bar today.

Flapen Score

Skip it

Ranks 6,474 of 10,978 Beauty & Personal Care niches · −3 vs the category median of 48

This niche Category average · 10,978 niches

Is Anew Ultimate Night Cream profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Anew Ultimate Night Cream is a $80K/yr Amazon United States market (26K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan. Verdict: Skip it — 45/100.

Anew Ultimate Night Cream: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -33.5% over the last 90 days and 8.7% of searches end in a purchase.

$80K

revenue / yr

Units sold / yr3K

Search volume / yr-33.5%26K

Conversion rate8.7%

Avg price$34.62

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers4 · 20

Top-5 product click share58%

Open market0%

Avg brand age77 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 20 products

Top Anew Ultimate Night Cream products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

AVON Anew Ultimate Multi-Performance Night Cream for Women Anti-Aging Facial Moisturizer with Celluvive Complex Firming Wrinkle Cream for Face Jawline & Neck 1.7 oz

Price: $40.21
Rating: 4.2/5
Reviews: 91
Age: 5y ago

AVON Anew Platinum Day Lifting Cream

Price: $24.05
Rating: 4.6/5
Reviews: 378
Age: 3y ago

Platinum Lift & Tighten Day Cream with SPF 20 2 Pack 2 x 1.7 fl oz

Price: $34.99
Rating: 5.0/5
Reviews: 8
Age: 4mo ago

Ultimate Night Cream Anti Aging Anti Wrinkle Cream

Price: $20.70
Rating: 5.0/5
Reviews: 7
Age: 6mo ago

AVON Anew Platinum DAY and NIGHT Cream (Two Pack Set) Pack of 2

Price: $36.44
Rating: 4.7/5
Reviews: 64
Age: 2y ago

Newest

by launch date

Platinum Lift & Tighten Day Cream with SPF 20 2 Pack 2 x 1.7 fl oz

Price: $34.99
Rating: 5.0/5
Reviews: 8
Age: 4mo ago

AVON Anew Platinum Lift & Tighten Day & Night Cream with Protinol 2 x 1.7 fl oz

Price: $39.95
Rating: 4.6/5
Reviews: 6
Age: 4mo ago

Platinum Day Cream Anti Aging Anti Wrinkle 1.7 Fl Oz (Pack of 1)

Price: $20.98
Rating: 0.0/5
Reviews: 0
Age: 4mo ago

Platinum Day & Night Cream Set Anti-Aging Moisturizer with SPF 20 2 x 1.7 fl oz

Price: $36.99
Rating: 4.8/5
Reviews: 13
Age: 5mo ago

Ultimate Day Cream Anti-Aging Moisturizer for Women 40-65 SPF 20 1.7 fl oz Set of 2

Price: $34.74
Rating: 4.7/5
Reviews: 17
Age: 5mo ago

Competition: brands, sellers & click share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

58%

Top 20: 100%

Open market

AVON47%
Generic39%
AVON SKIN SO SOFT10%
GLOWICTION4%

Anew Ultimate Night Cream demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume26KCVR8.7%Products20Brands4Top 5 Brands100%OOS Rate18.4%Rating4.7★Reviews111Avg BSR#2,298

Peak months: Jan · busiest ÷ quietest = 1.7×

Top Anew Ultimate Night Cream search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

anew ultimate night cream9K/yr -20.5%6.4% conv.
anew platinum day cream7K/yr -17.4%12.1% conv.
avon night cream3K/yr -37.0%9.2% conv.
avon anew platinum day cream4K/yr -55.2%14.1% conv.
avon anew ultimate multi-performance night cream4K/yr -57.1%5.0% conv.

What reviews say buyers love and hate about Anew Ultimate Night Cream

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews

Quality-Overall18%

“Great value and consistent quality”

Moist/Dry17%

“Very moisturizing”

Value For Money13%

“Definitely worth the money”

Soft Feel9%

“Feels smooth”

Wrinkle8%

“have no wrinkles”

What buyers complain about

77% of reviews

Smell16%

“the night cream is scented which bothers my allergies”

Ingredients-Overall14%

“Cheaper ingredients and is most definitely not what they use to carry”

Thickness7%

“it is a bit thinner than the Anew Night cream I have gotten in the past from my Avon rep”

Size-Overall7%

“the jars are smaller”

Oily/Greasy7%

“TOO TOO OILY”

Anew Ultimate Night Cream return rate & reasons

Why buyers send it back, as a share of all return requests.

1.1%

Return rate

47%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Advertised Vs Actual Product

35%

2Smell

17%

3Product Condition

14%

4Defective Material/Parts

5Suitability Dry Skin

Common Anew Ultimate Night Cream questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Anew Ultimate Night Cream 45/100 on Amazon United States — Skip it. The niche generates $80K/yr across 20 tracked products. 1 of 9 products launched in the last 360 days are still selling. Search demand moved -33.5% over the last 90 days.