Anew Ultimate Day Cream

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -5.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $599K a year.

Searches, last 12 months

1.1M

Growth, 90 days vs prior 90

-5.8%

Conversion, latest week

2.2%

Market size, estimated

$599Ka year

Peak month

December1.4× the quietest month

Top search term

avon254K searches a year

Listings sell for $25.46 on average, from $5.02 to $60.13. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 250 to 500 of them. At $25.46 that is $6K to $13K a year per listing.

Average price

$25.46inside the $15 to $100 sweet spot

Price range

$5.02–$60.13

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

25K–30K

Units per listing a year

250–500

Revenue per listing a year

$6K–$13K

Returns

0.3%of orders · Amazon United States median 2.1%

68% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 12.8% of listings are out of stock. The average listing ranks #793 within Women's. It carries 2,563 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings

68%

Prime listings

85%

Out of stock, average day

12.8%

Average rank

#793in Women's

Average rating

4.56 starsAmazon United States average 4.42 stars

Average reviews

2,563per listing

Listings tracked

41

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months

3

Successful launches

1Amazon's first-year sales bar

Average brand age

67 months