Is anew ultimate day cream profitable to sell on Amazon United States?

The niche generates $599K/yr across 41 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -5.8%. Flapen's verdict: Worth a look (52/100).

How competitive is the anew ultimate day cream niche?

8 brands and 155 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 95% of demand.

What do buyers complain about in anew ultimate day cream?

Top complaints mined from reviews: Smell, Value For Money, Size-Overall. The return rate is 0.3%.

When does demand for anew ultimate day cream peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the anew ultimate day cream niche?

Listings span $5.02–$60.13; the average listing price is $25.46 (sweet spot $15–$100). The average incumbent carries 2,563 reviews — the moat a new listing must climb.

anew ultimate day cream

Worth a look

Shows low returns (0.3%), but brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Avg price

Incredible$25.46

avg listing price — sweet spot $15–$100

Price range

Great$5.02–$60.13

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great39%

top-5 click share — an open shelf

Market size

Good$599K

$599K/yr · 1.1M searches

Review moat

Okay2,562.56

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.2%

search→purchase rate — share of searches ending in a sale

Growth

Bad-5.8%

90-day search growth — must beat 0% to launch

Brand share

Bad95%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, anew ultimate day cream is a $599K/yr Amazon United States market (1.1M searches/yr). The top 5 brands hold 95% of demand. Verdict: Worth a look — 52/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

anew ultimate day cream market data

Units sold / yr: 25K–30K; avg 250–500/product
Revenue / yr: $637K–$764K; units × avg price
Conversion rate: 2.2%
Avg BSR: #793
Page quality: 0%
Prime: 85%
Sponsored: 68%
Out of stock: 12.8%
Avg brand age: 67 months
Avg seller age: 137 days

Competition & brand share

Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.

Brands

8 falling

Sellers

155

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

39%

Top 20: 77%

Open market

AVON71%
Bath & Body Works11%
Bodycology6%
Avon5%
Generic3%
Body Fantasies3%
Open — no brand owns it (2 brands, 2%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -5.8% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top anew ultimate day cream search terms

avon254K/yr +16.8%0.7% conv.
avon perfume for women182K/yr -14.9%1.5% conv.
avon products155K/yr -14.4%0.5% conv.
avon perfume68K/yr -3.6%1.2% conv.
haiku perfume for women69K/yr -23.7%3.9% conv.
cherry blossom perfume64K/yr -18.5%2.3% conv.
haiku35K/yr -3.5%0.8% conv.
haiku perfume30K/yr -17.7%3.0% conv.
japanese cherry blossom perfume33K/yr +2.0%3.6% conv.
korean perfume27K/yr +1.1%0.1% conv.

All search terms

Top anew ultimate day cream products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

AVON Haiku Eau de Parfum for Women Nature Inspired Womens Fragrances Fresh Green Floral Long Lasting Perfumes for Women with Japanese Yuzu 1.7 fl oz Womens Signature Perfume for Daily Zen Wear

AVON$28.024.7★7,202 rev

AVON Far Away Eau de Parfum for Women - Amber Floral Scent - Signature Fragrance for Special Occasions Long Lasting Perfume Spray - Elegant Parfum for Her 1.7 fl oz Travel Size Spray

AVON$29.404.6★8,238 rev

AVON Haiku Kyoto Flower Eau de Parfum for Women Fresh Green Floral Perfumes for Women with Violet Leaves & White Peony Long Lasting Womens Fragrance Spring/Summer designer scent 1.7 fl oz

AVON$29.334.6★2,989 rev

Bodycology Long-Lasting Fragrance Body Mist Cherry Blossom 8 fl oz

Bodycology$5.024.5★3,036 rev

AVON Skin So Soft Original Bath Oil Spray - Moisturizing Shower Oil with Jojoba Oil & Vitamin E - Non-Greasy Formula for Dry Skin Care - After Shower Moisturizer for Women - Hydrating Spray 5 Fl Oz

Avon$21.184.6★9,618 rev

Newest

by launch date

Generic - Far Away 50ml

AVON$32.1244 rev

1y ago

AVON SKIN SO SOFT Original Dry Oil Spray Lightweight Moisturizing Body Oil with Jojoba & Vitamin E Fast Absorbing Non-Greasy 8.45 fl oz (250 ML)

AVON$21.981,924 rev

1y ago

Bodycology Long-Lasting Fragrance Body Mist Cherry Blossom 8 fl oz

Bodycology$5.023,036 rev

2y ago

AVON - Body Lotion - Skin So Soft Original Body Lotion 11.8 fl oz New Packaging

AVON$19.681,049 rev

2y ago

Body Fantasies Signature Fragrance Body Spray Japanese Cherry Blossom 8 fl oz (Pack of 2)

Body Fantasies$12.261,749 rev

5y ago

What buyers say about anew ultimate day cream

What buyers praise and complain about, mined from review topics.

What buyers love

Smell46%

“Long lasting fragrance”

Soft Feel13%

“Makes my skin soft”

Quality-Overall7%

“Reliable product”

Value For Money4%

“Good value for price”

Advertised Vs Actual Product4%

“Exactly what I ordered”

Moist/Dry3%

“Moisturizes great”

Efficiency2%

“Doing a great job keeping bugs off my pets”

Durability2%

“Looks great will last me along time”

Suitability Combination Skin2%

“feels good on your skin”

Suitability Dry Skin1%

“No more dry skin”

What buyers complain about

Smell42%

“NO SMELL”

Value For Money7%

“So expensive”

Size-Overall3%

“Large”

Oily/Greasy3%

“It is oily”

Allergies3%

“Something c. Was allergic”

Leak-Proof2%

“First of all this leaked all over the box of items I ordered”

Advertised Vs Actual Product2%

“not as advertized”

Functionality-Overall2%

“Deet doesnt work well for me”

Durability2%

“the top broke fast”

Strength2%

“Very flimsy”

Top return reasons

Smell38%

Advertised Vs Actual Product12%

Leak-Proof9%

Size-Overall9%

Value For Money6%

Oily/Greasy6%

Functionality-Overall5%

Defective Material/Parts2%

Ingredients-Overall2%

Product Condition1%

Common questions

Is anew ultimate day cream profitable to sell on Amazon United States?: The niche generates $599K/yr across 41 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -5.8%. Flapen's verdict: Worth a look (52/100).
How competitive is the anew ultimate day cream niche?: 8 brands and 155 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 95% of demand.
What do buyers complain about in anew ultimate day cream?: Top complaints mined from reviews: Smell, Value For Money, Size-Overall. The return rate is 0.3%.
When does demand for anew ultimate day cream peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the anew ultimate day cream niche?: Listings span $5.02–$60.13; the average listing price is $25.46 (sweet spot $15–$100). The average incumbent carries 2,563 reviews — the moat a new listing must climb.