How competitive is the Anew Ultimate Day Cream niche on Amazon United States?

8 brands and 155 sellers compete in Anew Ultimate Day Cream on Amazon United States. The top 5 Anew Ultimate Day Cream products take 39% of clicks and its top 5 brands hold 95% of demand.

What do buyers complain about in Anew Ultimate Day Cream?

Anew Ultimate Day Cream buyers on Amazon United States complain most about Smell, Value For Money, Size-Overall, the themes mined from the niche's reviews. Its return rate is 0.3%.

What does it cost to enter the Anew Ultimate Day Cream niche?

Anew Ultimate Day Cream sells for $25.46 on average on Amazon United States, inside our $15–$100 sweet spot. Listings span $5.02–$60.13. The average incumbent carries 2,563 reviews — the moat a new listing must climb.

Anew Ultimate Day Cream

Anew Ultimate Day Cream shows low returns (0.3%), but brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list.

Flapen Score

Worth a look

Top 29% of 10,978 Beauty & Personal Care niches · +4 vs the category median of 48

This niche Category average · 10,978 niches

Is Anew Ultimate Day Cream profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Anew Ultimate Day Cream is a $599K/yr Amazon United States market (1.1M searches/yr). The top 5 brands hold 95% of demand. Verdict: Worth a look — 52/100.

Anew Ultimate Day Cream: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -5.8% over the last 90 days and 2.2% of searches end in a purchase.

$599K

revenue / yr

Units sold / yr30K

Search volume / yr-5.8%1.1M

Conversion rate2.2%

Avg price$25.46

Who owns the niche?

The top 5 brands hold 95% of demand, so 5% of the market is open.

open market share

Brands · sellers8 · 155

Top-5 product click share39%

Open market5%

Avg brand age67 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 41 products

Top Anew Ultimate Day Cream products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

AVON Haiku Eau de Parfum for Women Nature Inspired Womens Fragrances Fresh Green Floral Long Lasting Perfumes for Women with Japanese Yuzu 1.7 fl oz Womens Signature Perfume for Daily Zen Wear

Price: $28.02
Rating: 4.7/5
Reviews: 7,202
Age: 22y ago

AVON Far Away Eau de Parfum for Women - Amber Floral Scent - Signature Fragrance for Special Occasions Long Lasting Perfume Spray - Elegant Parfum for Her 1.7 fl oz Travel Size Spray

Price: $29.40
Rating: 4.6/5
Reviews: 8,238
Age: 22y ago

AVON Haiku Kyoto Flower Eau de Parfum for Women Fresh Green Floral Perfumes for Women with Violet Leaves & White Peony Long Lasting Womens Fragrance Spring/Summer designer scent 1.7 fl oz

Price: $29.33
Rating: 4.6/5
Reviews: 2,989
Age: 12y ago

Bodycology Long-Lasting Fragrance Body Mist Cherry Blossom 8 fl oz

Price: $5.02
Rating: 4.5/5
Reviews: 3,036
Age: 2y ago

AVON Skin So Soft Original Bath Oil Spray - Moisturizing Shower Oil with Jojoba Oil & Vitamin E - Non-Greasy Formula for Dry Skin Care - After Shower Moisturizer for Women - Hydrating Spray 5 Fl Oz

Price: $21.18
Rating: 4.6/5
Reviews: 9,618
Age: 13y ago

Newest

by launch date

Generic - Far Away 50ml

Price: $32.12
Rating: 4.5/5
Reviews: 44
Age: 1y ago

AVON SKIN SO SOFT Original Dry Oil Spray Lightweight Moisturizing Body Oil with Jojoba & Vitamin E Fast Absorbing Non-Greasy 8.45 fl oz (250 ML)

Price: $21.98
Rating: 4.4/5
Reviews: 1,924
Age: 1y ago

Bodycology Long-Lasting Fragrance Body Mist Cherry Blossom 8 fl oz

Price: $5.02
Rating: 4.5/5
Reviews: 3,036
Age: 2y ago

AVON - Body Lotion - Skin So Soft Original Body Lotion 11.8 fl oz New Packaging

Price: $19.68
Rating: 4.5/5
Reviews: 1,049
Age: 2y ago

Body Fantasies Signature Fragrance Body Spray Japanese Cherry Blossom 8 fl oz (Pack of 2)

Price: $12.26
Rating: 4.7/5
Reviews: 1,749
Age: 5y ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

155

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

39%

Top 20: 77%

Open market

AVON71%
Bath & Body Works11%
Bodycology6%
Avon5%
Generic3%
Body Fantasies3%
Open — no brand owns it (2 brands, 2%)

Anew Ultimate Day Cream demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.1MCVR2.2%Products41Brands8Top 5 Brands95%OOS Rate12.8%Rating4.6★Reviews2,563Avg BSR#793

No pronounced peak months · busiest ÷ quietest = 1.4×

Top Anew Ultimate Day Cream search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

avon254K/yr +16.8%0.7% conv.
avon perfume for women182K/yr -14.9%1.5% conv.
avon products155K/yr -14.4%0.5% conv.
avon perfume68K/yr -3.6%1.2% conv.
haiku perfume for women69K/yr -23.7%3.9% conv.
cherry blossom perfume64K/yr -18.5%2.3% conv.
haiku35K/yr -3.5%0.8% conv.
haiku perfume30K/yr -17.7%3.0% conv.
japanese cherry blossom perfume33K/yr +2.0%3.6% conv.
korean perfume27K/yr +1.1%0.1% conv.

What reviews say buyers love and hate about Anew Ultimate Day Cream

What buyers mention most, as a share of all reviews.

What buyers love

85% of reviews

Smell46%

“Long lasting fragrance”

Soft Feel13%

“Makes my skin soft”

Quality-Overall7%

“Reliable product”

Value For Money4%

“Good value for price”

Advertised Vs Actual Product4%

“Exactly what I ordered”

What buyers complain about

67% of reviews

Smell42%

“NO SMELL”

Value For Money7%

“So expensive”

Size-Overall3%

“Large”

Oily/Greasy3%

“It is oily”

Allergies3%

“Something c. Was allergic”

Anew Ultimate Day Cream return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

23%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Smell

38%

2Advertised Vs Actual Product

12%

3Leak-Proof

4Size-Overall

5Value For Money

Common Anew Ultimate Day Cream questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Anew Ultimate Day Cream 52/100 on Amazon United States — Worth a look. The niche generates $599K/yr across 41 tracked products. 1 of 3 products launched in the last 360 days are still selling. Search demand moved -5.8% over the last 90 days.