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Ancestral Supplements Bone and Marrow

Fail

The top 5 products take 79% of clicks, so Ancestral Supplements Bone and Marrow is a Fail.

Flapen Score
47
47 / 100
Ranks 5,544 of 10,978 Beauty & Personal Care niches · −1 vs the category median of 48
Market size
$78K/yr44K searches / yr
90-day growth
+18.5%search demand this quarter
Competition
79%top-5 click share · 14 brands · 149 sellers

Flapen Score

Ancestral Supplements Bone and Marrow against its category

The dotted line is the Beauty & Personal Care average. Past it, Ancestral Supplements Bone and Marrow is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ancestral Supplements Bone and Marrow market on Amazon at a glance

Shoppers on Amazon United States searched for Ancestral Supplements Bone and Marrow 44K times last year and spent an estimated $78K. The top 5 brands take 83% of clicks. Demand peaks in May. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 4.4% of those searches ended in a purchase.

Shoppers searched for this 44K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.4% of those searches ended in a purchase. Searches in the last 90 days moved +18.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $78K a year.

Searches, last 12 months
44K
Growth, 90 days vs prior 90
+18.5%
Conversion, latest week
4.4%
Market size, estimated
$78Ka year
Peak month
May1.9× the quietest month
Top search term
bone marrow supplements21K searches a year

02 · Price

A sale here is worth $40.17.

Listings sell for $40.17 on average, from $14.88 to $89.92. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $40.17 that is $4K to $10K a year per listing.

Average price
$40.17inside the $15 to $100 sweet spot
Price range
$14.88–$89.92
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
$4K–$10K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #763 within Eyes. It carries 776 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
93%
Out of stock, average day
0.0%
Average rank
#763in Eyes
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
776per listing
Listings tracked
15

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
72 months

Products

Top Ancestral Supplements Bone and Marrow products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

Brands

14 rising

Sellers

149

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

14%

  • Brand 143%
  • Brand 217%
  • Brand 312%
  • Brand 47%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (8 brands, 14%)

Demand

Ancestral Supplements Bone and Marrow search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 1.9×

Search terms

Top Ancestral Supplements Bone and Marrow search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bone marrow supplements21K/yr
  • bone marrow for humans9K/yr
  • living bone4K/yr
  • bone and marrow supplement4K/yr
  • grassfed bone and marrow3K/yr
  • living bone ancestral supplements3K/yr

Reviews and returns

What reviews say buyers love and hate about Ancestral Supplements Bone and Marrow

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
9%of negative reviews mention “Size-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“The capsules are large”
A buyer, on “Size-Overall”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Ancestral Supplements Bone and Marrow questions

Answered from the same tracked data.