Anastasia Mascara
Anastasia Mascara shows low returns (1.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Flapen Score
Top 19% of 10,978 Beauty & Personal Care niches · +7 vs the category median of 48
Is Anastasia Mascara profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Anastasia Mascara is a $1.9M/yr Amazon United States market (819K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb. Verdict: Worth a look — 55/100.
Anastasia Mascara: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +1.7% over the last 90 days and 11.8% of searches end in a purchase.
$1.9M
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 7 products
Top Anastasia Mascara products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Too Faced Better Than Sex Volumizing and Lengthening Mascara | Vegan Formula Dramatic Volume and Length | Cruelty-Free Eye Makeup + Hourglass Brush for False Lash Effect Black 0.27 Fl Oz
- Price
- $24.54
- Rating
- 4.4/5
- Reviews
- 20,484
- Age
- 13y ago
Too Faced Better Than Sex Waterproof Mascara | Volumizing and Lengthening Waterproof Mascara + Hourglass Brush | Formula for Dramatic Lashes | Cruelty-Free Eye Makeup Black 0.27 Fl Oz
- Price
- $23.81
- Rating
- 4.2/5
- Reviews
- 3,906
- Age
- 10y ago
Too Faced Better Than Sex Volumizing and Lengthening Mascara | Vegan Formula Dramatic Volume and Length|Cruelty-Free Eye Makeup + Hourglass Brush for False Lash Effect Black Travel Size 0.17 Fl Oz
- Price
- $13.74
- Rating
- 4.4/5
- Reviews
- 20,484
- Age
- 13y ago
Too Faced Better Than Sex Waterproof Mascara | Volumizing and Lengthening Waterproof Mascara + Hourglass Brush | Formula for Dramatic Lashes | Cruelty-Free Eye Makeup Black Travel Size 0.17 Fl Oz
- Price
- $14.25
- Rating
- 4.2/5
- Reviews
- 3,906
- Age
- 9y ago
Too Faced Naturally Better Than Sex Mascara|Volumizing and Lengthening Mascara with Bamboo Fibers + Goji Berry Nourishing for Sensitive Eyes Vegan Cruelty-Free Eye Makeup Black Travel Size 0.16 Fl Oz
- Price
- $15.39
- Rating
- 4.1/5
- Reviews
- 460
- Age
- 2y ago
Trending
90-day click momentum
Too Faced Better Than Sex Volumizing and Lengthening Mascara | Vegan Formula for Dramatic Volume and Length | Cruelty-Free Eye Makeup with Hourglass Brush for False Lash Effect Burgundy 0.27 Fl Oz
- Price
- $24.80
- Rating
- 4.4/5
- Reviews
- 20,484
- Age
- 4mo ago
Too Faced Better Than Sex Volumizing and Lengthening Mascara | Vegan Formula Dramatic Volume and Length|Cruelty-Free Eye Makeup + Hourglass Brush for False Lash Effect Black Travel Size 0.17 Fl Oz
- Price
- $13.74
- Rating
- 4.4/5
- Reviews
- 20,484
- Age
- 13y ago
tarte lights camera lashes 4-in-1 mascara Volume Length Curl & Conditioning for Fuller-Looking Lashes Smudge-Proof Flake-Free Longwear Vegan & Cruelty-Free full size black
- Price
- $22.50
- Rating
- 4.5/5
- Reviews
- 2,860
- Age
- 19y ago
Too Faced Better Than Sex Volumizing and Lengthening Mascara | Vegan Formula Dramatic Volume and Length | Cruelty-Free Eye Makeup + Hourglass Brush for False Lash Effect Black 0.27 Fl Oz
- Price
- $24.54
- Rating
- 4.4/5
- Reviews
- 20,484
- Age
- 13y ago
Too Faced Better Than Sex Waterproof Mascara | Volumizing and Lengthening Waterproof Mascara + Hourglass Brush | Formula for Dramatic Lashes | Cruelty-Free Eye Makeup Black 0.27 Fl Oz
- Price
- $23.81
- Rating
- 4.2/5
- Reviews
- 3,906
- Age
- 10y ago
Newest
by launch dateToo Faced Better Than Sex Volumizing and Lengthening Mascara | Vegan Formula for Dramatic Volume and Length | Cruelty-Free Eye Makeup with Hourglass Brush for False Lash Effect Burgundy 0.27 Fl Oz
- Price
- $24.80
- Rating
- 4.4/5
- Reviews
- 20,484
- Age
- 4mo ago
Too Faced Naturally Better Than Sex Mascara|Volumizing and Lengthening Mascara with Bamboo Fibers + Goji Berry Nourishing for Sensitive Eyes Vegan Cruelty-Free Eye Makeup Black Travel Size 0.16 Fl Oz
- Price
- $15.39
- Rating
- 4.1/5
- Reviews
- 460
- Age
- 2y ago
Too Faced Better Than Sex Waterproof Mascara | Volumizing and Lengthening Waterproof Mascara + Hourglass Brush | Formula for Dramatic Lashes | Cruelty-Free Eye Makeup Black Travel Size 0.17 Fl Oz
- Price
- $14.25
- Rating
- 4.2/5
- Reviews
- 3,906
- Age
- 9y ago
Too Faced Better Than Sex Waterproof Mascara | Volumizing and Lengthening Waterproof Mascara + Hourglass Brush | Formula for Dramatic Lashes | Cruelty-Free Eye Makeup Black 0.27 Fl Oz
- Price
- $23.81
- Rating
- 4.2/5
- Reviews
- 3,906
- Age
- 10y ago
Too Faced Better Than Sex Volumizing and Lengthening Mascara | Vegan Formula Dramatic Volume and Length | Cruelty-Free Eye Makeup + Hourglass Brush for False Lash Effect Black 0.27 Fl Oz
- Price
- $24.54
- Rating
- 4.4/5
- Reviews
- 20,484
- Age
- 13y ago
Competition: brands, sellers & click share
The top 5 products capture 94% of clicks — a locked-up shelf that new listings rarely crack.
Brands
2 flat
Sellers
4
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
94%
Top 20: 100%
Open market
0%
- Too Faced97%
- tarte3%
- Open — no brand owns it (0%)
Anastasia Mascara demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Feb · busiest ÷ quietest = 2.4×
Top Anastasia Mascara search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- better than sex mascara444K/yr
- too faced mascara96K/yr
- better than sex mascara black69K/yr
- too faced better than sex mascara37K/yr
- better than sex mascara waterproof25K/yr
- mascara better than sex22K/yr
- two faced better than sex mascara black13K/yr
- tarte lights camera lashes mascara17K/yr
- better than sex17K/yr
- two faced mascara16K/yr
What reviews say buyers love and hate about Anastasia Mascara
What buyers mention most, as a share of all reviews.
What buyers love
75% of reviews“its water proof”
“Awesome product and great size for travel bag”
“It stays put all day without smudging”
“Reasonable price”
“it lasts all day”
What buyers complain about
80% of reviews“Dried Out”
“Too expensive”
“Smears under eyes”
“Absolute garbage”
“Does not work well”
Anastasia Mascara return rate & reasons
Why buyers send it back, as a share of all return requests.
1.0%
Return rate
30%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Anastasia Mascara questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
