Anastasia Mascara

Shoppers searched for this 819K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.8% of those searches ended in a purchase. Searches in the last 90 days moved +1.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.9M a year.

Searches, last 12 months

819K

Growth, 90 days vs prior 90

+1.7%

Conversion, latest week

11.8%

Market size, estimated

$1.9Ma year

Peak month

February2.4× the quietest month

Top search term

better than sex mascara444K searches a year

Listings sell for $19.86 on average, from $13.74 to $24.80. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 15,000 to 20,000 of them. At $19.86 that is $298K to $397K a year per listing.

Average price

$19.86inside the $15 to $100 sweet spot

Price range

$13.74–$24.80

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

100K–125K

Units per listing a year

15,000–20,000

Revenue per listing a year

$298K–$397K

Returns

1.0%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #84 within Eyes. It carries 10,369 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

3.3%

Average rank

#84in Eyes

Average rating

4.31 starsAmazon United States average 4.42 stars

Average reviews

10,369per listing

Listings tracked

7

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

57 months