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Anastasia Contour Palette

Fail

The top 5 brands take 98% of clicks, so Anastasia Contour Palette is a Fail.

Flapen Score
36
36 / 100
Ranks 9,802 of 10,978 Beauty & Personal Care niches · −12 vs the category median of 48
Market size
$28K/yr49K searches / yr
90-day growth
+13.0%search demand this quarter
Competition
81%top-5 click share · 6 brands · 7 sellers

Flapen Score

Anastasia Contour Palette against its category

The dotted line is the Beauty & Personal Care average. Past it, Anastasia Contour Palette is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Anastasia Contour Palette market on Amazon at a glance

Shoppers on Amazon United States searched for Anastasia Contour Palette 49K times last year and spent an estimated $28K. The top 5 brands take 98% of clicks. Demand peaks in Apr–Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 49K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +13.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $28K a year.

Searches, last 12 months
49K
Growth, 90 days vs prior 90
+13.0%
Conversion, latest week
2.1%
Market size, estimated
$28Ka year
Peak month
April1.8× the quietest month
Top search term
anastasia contour stick19K searches a year

02 · Price

A sale here is worth $27.59.

Listings sell for $27.59 on average, from $17.43 to $40.64. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $27.59 that is $0 to $3K a year per listing.

Average price
$27.59inside the $15 to $100 sweet spot
Price range
$17.43–$40.64
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
2.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 16.4% of listings are out of stock. The average listing ranks #216 within Face. It carries 1,090 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
100%
Out of stock, average day
16.4%
Average rank
#216in Face
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
1,090per listing
Listings tracked
13

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
63 months

Products

Top Anastasia Contour Palette products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

Brands

6 rising

Sellers

7

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

0%

  • Brand 180%
  • Brand 26%
  • Brand 36%
  • Brand 44%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (0%)

Demand

Anastasia Contour Palette search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, Dec · busiest ÷ quietest = 1.8×

Search terms

Top Anastasia Contour Palette search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • anastasia contour stick19K/yr
  • anastasia contour9K/yr
  • anastasia contour palette10K/yr
  • anastasia beverly hills contour stick5K/yr
  • anastasia contour kit3K/yr
  • anastasia beverly hills contour kit2K/yr
  • anastasia fawn contour stick1K/yr

Reviews and returns

What reviews say buyers love and hate about Anastasia Contour Palette

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Color”
18%of negative reviews mention “Color”
2.4%of orders come back
“It is too dark”
A buyer, on “Color”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Anastasia Contour Palette questions

Answered from the same tracked data.