Anastasia Contour Palette
FailThe top 5 brands take 98% of clicks, so Anastasia Contour Palette is a Fail.
- Flapen Score
- 36 / 100Ranks 9,802 of 10,978 Beauty & Personal Care niches · −12 vs the category median of 4836
- Market size
- $28K/yr49K searches / yr
- 90-day growth
- +13.0%search demand this quarter
- Competition
- 81%top-5 click share · 6 brands · 7 sellers
Flapen Score
Anastasia Contour Palette against its category
The dotted line is the Beauty & Personal Care average. Past it, Anastasia Contour Palette is stronger. Inside it, weaker.
Market
The Anastasia Contour Palette market on Amazon at a glance
Shoppers on Amazon United States searched for Anastasia Contour Palette 49K times last year and spent an estimated $28K. The top 5 brands take 98% of clicks. Demand peaks in Apr–Dec. Flapen scores it 36 out of 100, a Fail.
01 · Demand
An estimated 2.1% of those searches ended in a purchase.
Shoppers searched for this 49K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +13.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $28K a year.
- Searches, last 12 months
- 49K
- Growth, 90 days vs prior 90
- +13.0%
- Conversion, latest week
- 2.1%
- Market size, estimated
- $28Ka year
- Peak month
- April1.8× the quietest month
- Top search term
- anastasia contour stick19K searches a year
02 · Price
A sale here is worth $27.59.
Listings sell for $27.59 on average, from $17.43 to $40.64. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $27.59 that is $0 to $3K a year per listing.
- Average price
- $27.59inside the $15 to $100 sweet spot
- Price range
- $17.43–$40.64
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 2.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 16.4% of listings are out of stock. The average listing ranks #216 within Face. It carries 1,090 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 77%
- Prime listings
- 100%
- Out of stock, average day
- 16.4%
- Average rank
- #216in Face
- Average rating
- 4.45 starsAmazon United States average 4.42 stars
- Average reviews
- 1,090per listing
- Listings tracked
- 13
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 63 months
Products
Top Anastasia Contour Palette products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Anastasia Beverly Hills Smooth Blur Contour Stick - High-Pigment Weightless Cream Bronzer Stick for Seamless Contouring & Instant Definition - Basetone
- Price
- $30.39
- Rating
- 4.5/5
- Reviews
- 81
- Age
- 1y ago

Anastasia Beverly Hills Smooth Blur Contour Stick - High-Pigment Weightless Cream Bronzer Stick for Seamless Contouring & Instant Definition - Greyscale
- Price
- $29.32
- Rating
- 4.5/5
- Reviews
- 81
- Age
- 1y ago

Anastasia Beverly Hills Contour Stick - Lightweight Cream-to-Powder Face Sculpting Stick for High-Definition Definition and Warmth - Shadow
- Price
- $21.55
- Rating
- 4.5/5
- Reviews
- 1,564
- Age
- 9y ago

Anastasia Beverly Hills Smooth Blur Contour Stick - High-Pigment Weightless Cream Bronzer Stick for Seamless Contouring & Instant Definition - Shadow
- Price
- $29.46
- Rating
- 4.5/5
- Reviews
- 81
- Age
- 1y ago

Smashbox Step-By-Step Contour Palette | Sculpt + Glow All-In-One Contour Kit with Blendable + Buildable Formulas Light/Medium 0.3 Ounce
- Price
- $28.68
- Rating
- 4.6/5
- Reviews
- 93
- Age
- 6mo ago
Trending
estimated 90-day click momentum
Anastasia Beverly Hills Smooth Blur Contour Stick - High-Pigment Weightless Cream Bronzer Stick for Seamless Contouring & Instant Definition - Greyscale
- Price
- $29.32
- Rating
- 4.5/5
- Reviews
- 81
- Age
- 1y ago

Anastasia Beverly Hills Contour Stick - Lightweight Cream-to-Powder Face Sculpting Stick for High-Definition Definition and Warmth - Shadow
- Price
- $21.55
- Rating
- 4.5/5
- Reviews
- 1,564
- Age
- 9y ago

Elizabeth Mott Bronzer Contour Kit & Highlighter Powder Makeup 6 Blendable Shades for a Natural Sun-Kissed Glow Long-Lasting Lightweight Cruelty-Free & Paraben-Free Face Makeup
- Price
- $17.93
- Rating
- 4.3/5
- Reviews
- 74
- Age
- 3y ago

Smashbox Step-By-Step Contour Palette | Sculpt + Glow All-In-One Contour Kit with Blendable + Buildable Formulas Light/Medium 0.3 Ounce
- Price
- $28.68
- Rating
- 4.6/5
- Reviews
- 93
- Age
- 6mo ago

Anastasia Beverly Hills Smooth Blur Contour Stick - High-Pigment Weightless Cream Bronzer Stick for Seamless Contouring & Instant Definition - Basetone
- Price
- $30.39
- Rating
- 4.5/5
- Reviews
- 81
- Age
- 1y ago
Newest
by launch date
Smashbox Step-By-Step Contour Palette | Sculpt + Glow All-In-One Contour Kit with Blendable + Buildable Formulas Light/Medium 0.3 Ounce
- Price
- $28.68
- Rating
- 4.6/5
- Reviews
- 93
- Age
- 6mo ago

Anastasia Beverly Hills Smooth Blur Bronzer - Weightless Sun-Kissed Pressed Powder for Sculpting Warming and Blurring Skin Texture - Golden Beach Glow
- Price
- $32.06
- Rating
- 4.7/5
- Reviews
- 44
- Age
- 11mo ago

Anastasia Beverly Hills Smooth Blur Contour Stick - High-Pigment Weightless Cream Bronzer Stick for Seamless Contouring & Instant Definition - Shadow
- Price
- $29.46
- Rating
- 4.5/5
- Reviews
- 81
- Age
- 1y ago

Anastasia Beverly Hills Smooth Blur Contour Stick - High-Pigment Weightless Cream Bronzer Stick for Seamless Contouring & Instant Definition - Basetone
- Price
- $30.39
- Rating
- 4.5/5
- Reviews
- 81
- Age
- 1y ago

Anastasia Beverly Hills Smooth Blur Contour Stick - High-Pigment Weightless Cream Bronzer Stick for Seamless Contouring & Instant Definition - Greyscale
- Price
- $29.32
- Rating
- 4.5/5
- Reviews
- 81
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 81% of clicks. A locked shelf that new listings rarely crack.
Brands
6 rising
Sellers
7
Est. top-5 brand share
98%
Top 20: 100%
Est. top-5 click share
81%
Top 20: 100%
Open market
0%
- Anastasia Beverly Hills80%
- Smashbox6%
- Elizabeth Mott6%
- Aesthetica4%
- Milk Makeup2%
- LORAC2%
- Open — no brand owns it (0%)
Demand
Anastasia Contour Palette search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, Dec · busiest ÷ quietest = 1.8×
Search terms
Top Anastasia Contour Palette search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- anastasia contour stick19K/yr
- anastasia contour9K/yr
- anastasia contour palette10K/yr
- anastasia beverly hills contour stick5K/yr
- anastasia contour kit3K/yr
- anastasia beverly hills contour kit2K/yr
- anastasia fawn contour stick1K/yr
Reviews and returns
What reviews say buyers love and hate about Anastasia Contour Palette
We read the reviews and the return reasons for every product selling here.
“It is too dark”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Anastasia Contour Palette questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









