Is anastasia contour palette profitable to sell on Amazon United States?

The niche generates $28K/yr across 13 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +13.0%. Flapen's verdict: Skip it (36/100).

How competitive is the anastasia contour palette niche?

6 brands and 7 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 98% of demand.

What do buyers complain about in anastasia contour palette?

Top complaints mined from reviews: Color, Size-Overall, Value For Money. The return rate is 2.4%.

When does demand for anastasia contour palette peak?

Demand peaks in Apr–Dec; the busiest month runs 1.8× the quietest.

What does it cost to enter the anastasia contour palette niche?

Listings span $17.43–$40.64; the average listing price is $27.59 (sweet spot $15–$100). The average incumbent carries 1,090 reviews — the moat a new listing must climb.

anastasia contour palette

Skip it

Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Avg price

Incredible$27.59

avg listing price — sweet spot $15–$100

Price range

Incredible$17.43–$40.64

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.4%

return rate — above 5% kills the launch gate

Review moat

Good1,089.77

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+13.0%

90-day search growth — must beat 0% to launch

Conversion

Okay2.1%

search→purchase rate — share of searches ending in a sale

Competition

Bad81%

top-5 click share — a locked-up shelf

Market size

Bad$28K

$28K/yr · 49K searches

Brand share

Bad98%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, anastasia contour palette is a $28K/yr Amazon United States market (49K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Apr–Dec. Verdict: Skip it — 36/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

anastasia contour palette market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: $41K–$55K; units × avg price
Conversion rate: 2.1%
Avg BSR: #216
Page quality: 0%
Prime: 100%
Sponsored: 77%
Out of stock: 16.4%
Avg brand age: 63 months
Avg seller age: 140 days

Competition & brand share

The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 rising

Sellers

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

Anastasia Beverly Hills80%
Smashbox6%
Elizabeth Mott6%
Aesthetica4%
Milk Makeup2%
LORAC2%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +13.0% search growth over the last 90 days.

Peak months: Apr, Dec · busiest ÷ quietest = 1.8×

Open Trend

Top anastasia contour palette search terms

anastasia contour stick19K/yr +7.8%1.8% conv.
anastasia contour9K/yr +23.2%2.1% conv.
anastasia contour palette10K/yr -9.2%2.3% conv.
anastasia beverly hills contour stick5K/yr +31.1%1.3% conv.
anastasia contour kit3K/yr +70.2%2.4% conv.
anastasia beverly hills contour kit2K/yr +21.9%0.7% conv.
anastasia fawn contour stick1K/yr +4.0%1.6% conv.

All search terms

Top anastasia contour palette products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Anastasia Beverly Hills Smooth Blur Contour Stick - High-Pigment Weightless Cream Bronzer Stick for Seamless Contouring & Instant Definition - Basetone

Anastasia Beverly Hills$30.394.5★81 rev

Anastasia Beverly Hills Smooth Blur Contour Stick - High-Pigment Weightless Cream Bronzer Stick for Seamless Contouring & Instant Definition - Greyscale

Anastasia Beverly Hills$29.324.5★81 rev

Anastasia Beverly Hills Contour Stick - Lightweight Cream-to-Powder Face Sculpting Stick for High-Definition Definition and Warmth - Shadow

Anastasia Beverly Hills$21.554.5★1,564 rev

Anastasia Beverly Hills Smooth Blur Contour Stick - High-Pigment Weightless Cream Bronzer Stick for Seamless Contouring & Instant Definition - Shadow

Anastasia Beverly Hills$29.464.5★81 rev

Smashbox Step-By-Step Contour Palette | Sculpt + Glow All-In-One Contour Kit with Blendable + Buildable Formulas Light/Medium 0.3 Ounce

Smashbox$28.684.6★93 rev

Newest

by launch date

Smashbox Step-By-Step Contour Palette | Sculpt + Glow All-In-One Contour Kit with Blendable + Buildable Formulas Light/Medium 0.3 Ounce

Smashbox$28.6893 rev

6mo ago

Anastasia Beverly Hills Smooth Blur Bronzer - Weightless Sun-Kissed Pressed Powder for Sculpting Warming and Blurring Skin Texture - Golden Beach Glow

Anastasia Beverly Hills$32.0644 rev

11mo ago

Anastasia Beverly Hills Smooth Blur Contour Stick - High-Pigment Weightless Cream Bronzer Stick for Seamless Contouring & Instant Definition - Shadow

Anastasia Beverly Hills$29.4681 rev

1y ago

Anastasia Beverly Hills Smooth Blur Contour Stick - High-Pigment Weightless Cream Bronzer Stick for Seamless Contouring & Instant Definition - Basetone

Anastasia Beverly Hills$30.3981 rev

1y ago

Anastasia Beverly Hills Smooth Blur Contour Stick - High-Pigment Weightless Cream Bronzer Stick for Seamless Contouring & Instant Definition - Greyscale

Anastasia Beverly Hills$29.3281 rev

1y ago

What buyers say about anastasia contour palette

What buyers praise and complain about, mined from review topics.

What buyers love

Color25%

“Color is perfect”

Quality-Overall15%

“Quality good”

Suitability Combination Skin9%

“Works great and looks natural”

Value For Money5%

“Was able to purchase with a very nice discount”

Texture/Consistency-Overall5%

“I love the texture”

Soft Feel4%

“Feels good on skin”

Shape/Style3%

“Perfect bronzer and contour”

Cutting/Trimming3%

“If done correctly shave off 10 to 15 lbs on your face”

Coverage3%

“Good coverage”

Ease Of Use3%

“Easy to use”

What buyers complain about

Color18%

“It is too dark”

Size-Overall11%

“Very small”

Value For Money11%

“cost so much”

Product Condition8%

“Product doesnt appear new”

Smell6%

“It smells like rancid crisco”

Durability5%

“Broken and useless”

Moist/Dry4%

“is really dry”

Quality-Overall3%

“Poor quality”

Functionality-Overall3%

“wont work”

Ease Of Use3%

“Not easy to blend”

Top return reasons

Color42%

Adhesion/Stickiness12%

Product Condition6%

Size-Overall6%

Advertised Vs Actual Product5%

Defective Material/Parts5%

Smell4%

Functionality-Overall4%

Value For Money2%

Moist/Dry2%

Common questions

Is anastasia contour palette profitable to sell on Amazon United States?: The niche generates $28K/yr across 13 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +13.0%. Flapen's verdict: Skip it (36/100).
How competitive is the anastasia contour palette niche?: 6 brands and 7 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 98% of demand.
What do buyers complain about in anastasia contour palette?: Top complaints mined from reviews: Color, Size-Overall, Value For Money. The return rate is 2.4%.
When does demand for anastasia contour palette peak?: Demand peaks in Apr–Dec; the busiest month runs 1.8× the quietest.
What does it cost to enter the anastasia contour palette niche?: Listings span $17.43–$40.64; the average listing price is $27.59 (sweet spot $15–$100). The average incumbent carries 1,090 reviews — the moat a new listing must climb.

anastasia contour palette

anastasia contour palette market data

Competition & brand share

Demand & seasonality

Top anastasia contour palette search terms

Top anastasia contour palette products on Amazon

Top sellers

Newest

Trending

What buyers say about anastasia contour palette

What buyers love

What buyers complain about

Top return reasons

Common questions

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