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Anastasia Contour Palette

brand-locked demand (top 5 brands take 98% of clicks) — Anastasia Contour Palette doesn't clear our bar today.

Flapen Score

36
Skip it

Ranks 9,802 of 10,978 Beauty & Personal Care niches · −12 vs the category median of 48

Market size 7Growth 41Conversion 26Competition 15Returns 64Price range 95Avg price 95Brand share 4Review moat 60Quality gap 50
This niche Category average · 10,978 niches

Is Anastasia Contour Palette profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Anastasia Contour Palette is a $28K/yr Amazon United States market (49K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Apr–Dec. Verdict: Skip it — 36/100.

Anastasia Contour Palette: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +13.0% over the last 90 days and 2.1% of searches end in a purchase.

$28K

revenue / yr

Units sold / yr2K
Search volume / yr+13.0%49K
Conversion rate2.1%
Avg price$27.59

Who owns the niche?

The top 5 brands hold 98% of demand, so 2% of the market is open.

2%

open market share

Brands · sellers6 · 7
Top-5 product click share81%
Open market2%
Avg brand age63 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 13 products

Sponsored placement77%
New entrants (1y)2· 2 succeeded
Avg rating4.5★
Avg reviews1,090

Top Anastasia Contour Palette products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.

$0$3K$6K$8K$11K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

7

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

0%

  • Anastasia Beverly Hills80%
  • Smashbox6%
  • Elizabeth Mott6%
  • Aesthetica4%
  • Milk Makeup2%
  • LORAC2%
  • Open — no brand owns it (0%)

Anastasia Contour Palette demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume49KCVR2.1%Products13Brands6Top 5 Brands98%OOS Rate16.4%Rating4.5★Reviews1,090Avg BSR#216
2K1KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, Dec · busiest ÷ quietest = 1.8×

Top Anastasia Contour Palette search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • anastasia contour stick19K/yr
  • anastasia contour9K/yr
  • anastasia contour palette10K/yr
  • anastasia beverly hills contour stick5K/yr
  • anastasia contour kit3K/yr
  • anastasia beverly hills contour kit2K/yr
  • anastasia fawn contour stick1K/yr

What reviews say buyers love and hate about Anastasia Contour Palette

What buyers mention most, as a share of all reviews.

What buyers love

77% of reviews
Color25%

Color is perfect

Quality-Overall15%

Quality good

Suitability Combination Skin9%

Works great and looks natural

Value For Money5%

Was able to purchase with a very nice discount

Texture/Consistency-Overall5%

I love the texture

What buyers complain about

68% of reviews
Color18%

It is too dark

Size-Overall11%

Very small

Value For Money11%

cost so much

Product Condition8%

Product doesnt appear new

Smell6%

It smells like rancid crisco

Anastasia Contour Palette return rate & reasons

Why buyers send it back, as a share of all return requests.

2.4%

Return rate

59%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Color
42%
2Adhesion/Stickiness
12%
3Product Condition
6%
4Size-Overall
6%
5Advertised Vs Actual Product
5%

Common Anastasia Contour Palette questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Anastasia Contour Palette 36/100 on Amazon United States — Skip it. The niche generates $28K/yr across 13 tracked products. 2 of 2 products launched in the last 360 days are still selling. Search demand moved +13.0% over the last 90 days.
Search demand for Anastasia Contour Palette on Amazon United States peaks in Apr–Dec, where the busiest month runs 1.8× the quietest.