Anastasia Brow Gel
Anastasia Brow Gel clears our launch bar: a $2.2M/yr market growing +20.3% this quarter with returns at 1.1%.
Flapen Score
Top 10% of 10,978 Beauty & Personal Care niches · +11 vs the category median of 48
Is Anastasia Brow Gel profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Anastasia Brow Gel is a $2.2M/yr Amazon United States market (1.5M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Jun–Oct–Dec. Verdict: Launch it — 59/100.
Anastasia Brow Gel: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Yes. Search demand moved +20.3% over the last 90 days and 6.3% of searches end in a purchase.
$2.2M
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 21 products
Top Anastasia Brow Gel products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
LOreal Paris Infallible Up To 24H Wear Brow Lamination Water-Resistant Longwear Eyebrow Gel Make Up Clear/Transparent 0.16 Fl Oz
- Price
- $11.43
- Rating
- 4.5/5
- Reviews
- 5,249
- Age
- 2y ago
Anastasia Beverly Hills Clear Brow Gel - Lightweight Clear Eyebrow Setting Gel for Flexible Long-Lasting Hold Controls and Sets Brows for a Clean Polished Natural Finish
- Price
- $19.55
- Rating
- 4.6/5
- Reviews
- 163
- Age
- 9mo ago
Anastasia Beverly Hills Mini Clear Brow Gel - Travel-Size Lightweight Eyebrow Setting Gel with Invisible Long-Lasting Flexible Hold
- Price
- $14.32
- Rating
- 4.4/5
- Reviews
- 654
- Age
- 2y ago
Anastasia Beverly Hills DIPBROW Pomade - Full-Pigment Smudge-Proof Eyebrow Pomade Long-Wearing Waterproof Formula for Natural Hair Texture - Medium Brown
- Price
- $21.13
- Rating
- 4.7/5
- Reviews
- 7,055
- Age
- 12y ago
Anastasia Beverly Hills Brow Freeze Gel - Clear Extreme-Hold Wax-Gel Hybrid Brow Styler with Triple-Action Comb for Shaping Sculpting & Laminated Brow
- Price
- $22.46
- Rating
- 4.5/5
- Reviews
- 408
- Age
- 2y ago
Trending
90-day click momentum
Rare Beaute Brow Harmony Flexible Lifting Gel 0.15 oz | 4.5g
- Price
- $51.45
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 3mo ago
Anastasia Beverly Hills Volumizing Tinted Brow Gel - Lightweight Buildable Volumizing Brow Gel for Natural Tint Fullness & Definition with Long-Wearing Up to 24-Hour Hold - Taupe
- Price
- $22.66
- Rating
- 4.4/5
- Reviews
- 434
- Age
- 1y ago
Anastasia Beverly Hills Brow Definer - 3-in-1 Triangular-Tipped Retractable Eyebrow Pencil with Spoolie - Multi-Functional Definer to Fill Detail & Blend Brows - Taupe
- Price
- $21.92
- Rating
- 4.6/5
- Reviews
- 13,855
- Age
- 10y ago
Anastasia Beverly Hills Mini Clear Brow Gel - Travel-Size Lightweight Eyebrow Setting Gel with Invisible Long-Lasting Flexible Hold
- Price
- $14.55
- Rating
- 4.6/5
- Reviews
- 4,067
- Age
- 9mo ago
Anastasia Beverly Hills Brow Wiz - Ultra-Slim Retractable Eyebrow Pencil for Hair-Like Strokes Natural Precision Definition Longwear Waterproof Smudge-Proof for Filling & Shaping Brows
- Price
- $22.34
- Rating
- 4.6/5
- Reviews
- 27,219
- Age
- 13y ago
Newest
by launch dateRare Beaute Brow Harmony Flexible Lifting Gel 0.15 oz | 4.5g
- Price
- $51.45
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 3mo ago
Rare Lash & Brow Essentials Set Mini Volumizing Mascara and Clear Lifting Brow Gel Duo for Fuller Lashes and Sculpted Brows
- Price
- $34.36
- Rating
- 4.5/5
- Reviews
- 18
- Age
- 8mo ago
Anastasia Beverly Hills Clear Brow Gel - Lightweight Clear Eyebrow Setting Gel for Flexible Long-Lasting Hold Controls and Sets Brows for a Clean Polished Natural Finish
- Price
- $19.55
- Rating
- 4.6/5
- Reviews
- 163
- Age
- 9mo ago
Anastasia Beverly Hills Mini Clear Brow Gel - Travel-Size Lightweight Eyebrow Setting Gel with Invisible Long-Lasting Flexible Hold
- Price
- $14.55
- Rating
- 4.6/5
- Reviews
- 4,067
- Age
- 9mo ago
Anastasia Beverly Hills Microstroke Brow Pen - Waterproof Long-Wear Liquid Brow Definer with Superfine Brush Tip for Full-Looking Brows - Medium Brown
- Price
- $25.24
- Rating
- 4.2/5
- Reviews
- 178
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
Brands
4 rising
Sellers
39
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
59%
Top 20: 99%
Open market
0%
- Anastasia Beverly Hills71%
- L'Oreal Paris23%
- Rare Beauty4%
- Generic2%
Anastasia Brow Gel demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Jun, Oct, Dec · busiest ÷ quietest = 6.5×
Top Anastasia Brow Gel search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- anastasia beverly hills365K/yr
- anastasia brow gel312K/yr
- anastasia311K/yr
- rare beauty brow gel98K/yr
- anastasia brow119K/yr
- loreal brow lamination83K/yr
- loreal eyebrow gel28K/yr
- rare beauty eyebrow gel40K/yr
- loreal brow gel25K/yr
- anastasia makeup27K/yr
What reviews say buyers love and hate about Anastasia Brow Gel
What buyers mention most, as a share of all reviews.
What buyers love
75% of reviews“High quality, gorgeous color palette”
“The color matches really well”
“easy to Apply”
“And it stays put all day”
“application is really easy”
What buyers complain about
64% of reviews“it may be dry already”
“breaks off after a handful of uses”
“White residue”
“To expensive”
“I ordered the wrong color”
Anastasia Brow Gel return rate & reasons
Why buyers send it back, as a share of all return requests.
1.1%
Return rate
59%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Anastasia Brow Gel questions
The questions sellers ask about this niche, answered from the tracked metrics.
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Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
