Is anastasia brow gel profitable to sell on Amazon United States?

The niche generates $2.2M/yr across 21 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is +20.3%. Flapen's verdict: Launch it (59/100).

How competitive is the anastasia brow gel niche?

4 brands and 39 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in anastasia brow gel?

Top complaints mined from reviews: Moist/Dry, Durability, Residue. The return rate is 1.1%.

When does demand for anastasia brow gel peak?

Demand peaks in Jan–Jun–Oct–Dec; the busiest month runs 6.5× the quietest.

What does it cost to enter the anastasia brow gel niche?

Listings span $11.43–$51.45; the average listing price is $22.51 (sweet spot $15–$100). The average incumbent carries 5,239 reviews — the moat a new listing must climb.

anastasia brow gel

Launch it

A $2.2M/yr market growing +20.3% this quarter with returns at 1.1% — clears our launch bar.

Market size

Incredible$2.2M

$2.2M/yr · 1.5M searches

Returns

Great1.1%

return rate — above 5% kills the launch gate

Avg price

Great$22.51

avg listing price — sweet spot $15–$100

Price range

Great$11.43–$51.45

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good6.3%

search→purchase rate — share of searches ending in a sale

Growth

Good+20.3%

90-day search growth — must beat 0% to launch

Competition

Okay59%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Bad5,238.71

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, anastasia brow gel is a $2.2M/yr Amazon United States market (1.5M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Jun–Oct–Dec. Verdict: Launch it — 59/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

anastasia brow gel market data

Units sold / yr: 80K–100K; avg 2,500–3,000/product
Revenue / yr: $1.8M–$2.3M; units × avg price
Conversion rate: 6.3%
Avg BSR: #202
Page quality: 0%
Prime: 95%
Sponsored: 90%
Out of stock: 6.9%
Avg brand age: 56 months
Avg seller age: 134 days

Competition & brand share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

Brands

4 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

59%

Top 20: 99%

Open market

Anastasia Beverly Hills71%
L'Oreal Paris23%
Rare Beauty4%
Generic2%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +20.3% search growth over the last 90 days.

Peak months: Jan, Jun, Oct, Dec · busiest ÷ quietest = 6.5×

Open Trend

Top anastasia brow gel search terms

anastasia beverly hills365K/yr +31.3%0.6% conv.
anastasia brow gel312K/yr +8.3%11.7% conv.
anastasia311K/yr +15.3%0.5% conv.
rare beauty brow gel98K/yr +56.6%2.4% conv.
anastasia brow119K/yr +43.7%2.7% conv.
loreal brow lamination83K/yr +2.1%16.1% conv.
loreal eyebrow gel28K/yr +10.4%12.2% conv.
rare beauty eyebrow gel40K/yr -22.9%2.4% conv.
loreal brow gel25K/yr -6.8%9.6% conv.
anastasia makeup27K/yr -2.8%0.1% conv.

All search terms

Top anastasia brow gel products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

LOreal Paris Infallible Up To 24H Wear Brow Lamination Water-Resistant Longwear Eyebrow Gel Make Up Clear/Transparent 0.16 Fl Oz

L'Oreal Paris$11.434.5★5,249 rev

Anastasia Beverly Hills Clear Brow Gel - Lightweight Clear Eyebrow Setting Gel for Flexible Long-Lasting Hold Controls and Sets Brows for a Clean Polished Natural Finish

Anastasia Beverly Hills$19.554.6★163 rev

Anastasia Beverly Hills Mini Clear Brow Gel - Travel-Size Lightweight Eyebrow Setting Gel with Invisible Long-Lasting Flexible Hold

Anastasia Beverly Hills$14.324.4★654 rev

Anastasia Beverly Hills DIPBROW Pomade - Full-Pigment Smudge-Proof Eyebrow Pomade Long-Wearing Waterproof Formula for Natural Hair Texture - Medium Brown

Anastasia Beverly Hills$21.134.7★7,055 rev

Anastasia Beverly Hills Brow Freeze Gel - Clear Extreme-Hold Wax-Gel Hybrid Brow Styler with Triple-Action Comb for Shaping Sculpting & Laminated Brow

Anastasia Beverly Hills$22.464.5★408 rev

Newest

by launch date

Rare Beaute Brow Harmony Flexible Lifting Gel 0.15 oz | 4.5g

Generic$51.453 rev

3mo ago

Rare Lash & Brow Essentials Set Mini Volumizing Mascara and Clear Lifting Brow Gel Duo for Fuller Lashes and Sculpted Brows

Rare Beauty$34.3618 rev

8mo ago

Anastasia Beverly Hills Clear Brow Gel - Lightweight Clear Eyebrow Setting Gel for Flexible Long-Lasting Hold Controls and Sets Brows for a Clean Polished Natural Finish

Anastasia Beverly Hills$19.55163 rev

9mo ago

Anastasia Beverly Hills Mini Clear Brow Gel - Travel-Size Lightweight Eyebrow Setting Gel with Invisible Long-Lasting Flexible Hold

Anastasia Beverly Hills$14.554,067 rev

9mo ago

Anastasia Beverly Hills Microstroke Brow Pen - Waterproof Long-Wear Liquid Brow Definer with Superfine Brush Tip for Full-Looking Brows - Medium Brown

Anastasia Beverly Hills$25.24178 rev

1y ago

What buyers say about anastasia brow gel

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall22%

“High quality, gorgeous color palette”

Color17%

“The color matches really well”

Ease Of Use7%

“easy to Apply”

Durability6%

“And it stays put all day”

Ease Of Application6%

“application is really easy”

Value For Money5%

“Good value for money”

Advertised Vs Actual Product4%

“As advertised”

Residue3%

“Doesnt leave residue”

Smudge Resistance2%

“Non smear”

Adhesion/Stickiness2%

“also they stay in place”

What buyers complain about

Moist/Dry13%

“it may be dry already”

Durability10%

“breaks off after a handful of uses”

Residue9%

“White residue”

Value For Money8%

“To expensive”

Color8%

“I ordered the wrong color”

Thickness4%

“not thick at all”

Adhesion/Stickiness4%

“No stick, complete fail”

Quality-Overall3%

“have experienced this poor quality housing in the last 2 years”

Ease Of Cleaning2%

“Otherwise it can get a bit messy”

Advertised Vs Actual Product2%

“This product completely does not match its description”

Top return reasons

Color39%

Functionality-Overall10%

Advertised Vs Actual Product10%

Moist/Dry7%

Product Condition5%

Defective Material/Parts5%

Size-Overall4%

Adhesion/Stickiness3%

Value For Money3%

Residue2%

Common questions

Is anastasia brow gel profitable to sell on Amazon United States?: The niche generates $2.2M/yr across 21 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is +20.3%. Flapen's verdict: Launch it (59/100).
How competitive is the anastasia brow gel niche?: 4 brands and 39 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in anastasia brow gel?: Top complaints mined from reviews: Moist/Dry, Durability, Residue. The return rate is 1.1%.
When does demand for anastasia brow gel peak?: Demand peaks in Jan–Jun–Oct–Dec; the busiest month runs 6.5× the quietest.
What does it cost to enter the anastasia brow gel niche?: Listings span $11.43–$51.45; the average listing price is $22.51 (sweet spot $15–$100). The average incumbent carries 5,239 reviews — the moat a new listing must climb.