Anastasia Brow Gel

Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.3% of those searches ended in a purchase. Searches in the last 90 days moved +20.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.2M a year.

Searches, last 12 months

1.5M

Growth, 90 days vs prior 90

+20.3%

Conversion, latest week

6.3%

Market size, estimated

$2.2Ma year

Peak month

December6.5× the quietest month

Top search term

anastasia beverly hills365K searches a year

Listings sell for $22.51 on average, from $11.43 to $51.45. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 2,500 to 3,000 of them. At $22.51 that is $56K to $68K a year per listing.

Average price

$22.51inside the $15 to $100 sweet spot

Price range

$11.43–$51.45

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

80K–100K

Units per listing a year

2,500–3,000

Revenue per listing a year

$56K–$68K

Returns

1.1%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 6.9% of listings are out of stock. The average listing ranks #202 within Eyes. It carries 5,239 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

95%

Out of stock, average day

6.9%

Average rank

#202in Eyes

Average rating

4.51 starsAmazon United States average 4.42 stars

Average reviews

5,239per listing

Listings tracked

21

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

3Amazon's first-year sales bar

Average brand age

56 months