Is ammonium lactate lotion 12 percent profitable to sell on Amazon United States?

The niche generates $334K/yr across 8 tracked products. 90-day search growth is -2.5%. Flapen's verdict: Skip it (42/100).

How competitive is the ammonium lactate lotion 12 percent niche?

3 brands and 43 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in ammonium lactate lotion 12 percent?

Top complaints mined from reviews: Smell, Leak-Proof, Allergies. The return rate is 0.8%.

When does demand for ammonium lactate lotion 12 percent peak?

Demand peaks in Jan–Feb–Jun–Dec; the busiest month runs 6.8× the quietest.

What does it cost to enter the ammonium lactate lotion 12 percent niche?

Listings span $7.21–$22.07; the average listing price is $14.72 (sweet spot $15–$100). The average incumbent carries 7,099 reviews — the moat a new listing must climb.

ammonium lactate lotion 12 percent

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Conversion

Great10.9%

search→purchase rate — share of searches ending in a sale

Avg price

Good$14.72

avg listing price — sweet spot $15–$100

Market size

Good$334K

$334K/yr · 208K searches

Price range

Okay$7.21–$22.07

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-2.5%

90-day search growth — must beat 0% to launch

Review moat

Bad7,098.75

avg incumbent reviews — the moat a new listing must climb

Competition

Bad83%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, ammonium lactate lotion 12 percent is a $334K/yr Amazon United States market (208K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Jun–Dec. Verdict: Skip it — 42/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

ammonium lactate lotion 12 percent market data

Units sold / yr: 25K–30K; avg 2,500–3,000/product
Revenue / yr: $368K–$442K; units × avg price
Conversion rate: 10.9%
Avg BSR: #180
Page quality: 0%
Prime: 100%
Sponsored: 75%
Out of stock: 0.0%
Avg brand age: 104 months
Avg seller age: 148 days

Competition & brand share

The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

MAJOR82%
AmLactin9%
Ammonium9%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -2.5% search growth over the last 90 days.

Peak months: Jan, Feb, Jun, Dec · busiest ÷ quietest = 6.8×

Open Trend

Top ammonium lactate lotion 12 percent search terms

ammonium lactate lotion 12 percent103K/yr -11.4%11.5% conv.
ammonium lactate lotion39K/yr +31.4%7.0% conv.
ammonium lactate24K/yr +0.5%8.4% conv.
ammonium lactate cream11K/yr -1.8%9.2% conv.
major ammonium lactate 12 moisturizing lotion10K/yr -14.5%18.2% conv.
ammonium lactate cream 12 percent9K/yr -21.1%11.6% conv.
ammonium lactate 12%7K/yr -14.4%11.8% conv.
ammonium6K/yr +31.8%0.4% conv.

All search terms

Top ammonium lactate lotion 12 percent products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Major Ammonium Lactate 12% Moisturizing Lotion - Lactic Acid Lotion - Helps Hydrate Soften and Exfoliate Rough Dry Skin - Daily Body Lotion - Fragrance-Free - 8 Oz (1 Pack)

MAJOR$8.414.6★3,351 rev

Major Ammonium Lactate 12% Moisturizing Cream - Lactic Acid Cream - Helps Hydrate Soften and Exfoliate Rough Dry Skin - Fragrance-Free - 4.9 Oz. (1 Pack)

MAJOR$7.214.6★1,413 rev

Major Ammonium Lactate 12% Moisturizing Lotion - Lactic Acid Lotion - Helps Moisturize and Soften Rough Dry Skin - Daily Body Lotion - Fragrance-Free - 14 Oz (2 Pack)

MAJOR$22.074.6★1,895 rev

Ammonium Lactate Lotion 12%C-P Fliptop - (400grams/14oz)

Ammonium$19.654.6★4,102 rev

Major Ammonium Lactate 12% Moisturizing Lotion - Lactic Acid Lotion - Helps Moisturize and Soften Rough Dry Skin - Daily Body Lotion - Fragrance-Free - 14 Oz (1 Pack)

MAJOR$11.774.6★1,895 rev

Newest

by launch date

Major Ammonium Lactate 12% Moisturizing Cream - Lactic Acid Cream - Helps Hydrate Soften and Exfoliate Rough Dry Skin - Fragrance-Free - 4.9 Oz. (1 Pack)

MAJOR$7.211,413 rev

2y ago

Major Ammonium Lactate 12% Moisturizing Lotion - Lactic Acid Lotion - Helps Moisturize and Soften Rough Dry Skin - Daily Body Lotion - Fragrance-Free - 14 Oz (2 Pack)

MAJOR$22.071,895 rev

2y ago

AmLactin Intensive Healing - Therapeutic Body Cream for Extremely Dry Skin - No-Scrub Exfoliator and Body Moisturizer Cream with 15% Lactic Acid AHA and Ceramides 12 oz (Packaging May Vary)

AmLactin$19.886,611 rev

5y ago

AmLactin Daily Nourish Therapeutic Body Lotion for Dry Skin - No-Scrub Exfoliator and Moisturizer 12% Lactic Acid Lotion 14.1 oz (Packaging May Vary)

AmLactin$15.0236,110 rev

8y ago

Major Ammonium Lactate 12% Moisturizing Lotion - Lactic Acid Lotion - Helps Hydrate Soften and Exfoliate Rough Dry Skin - Daily Body Lotion - Fragrance-Free - 8 Oz (1 Pack)

MAJOR$8.413,351 rev

10y ago

What buyers say about ammonium lactate lotion 12 percent

What buyers praise and complain about, mined from review topics.

What buyers love

Moist/Dry18%

“Very moisturizing”

Soft Feel11%

“My skin is so soft”

Suitability Dry Skin10%

“A lifesaver for dry skin”

Quality-Overall8%

“A well made product”

Suitability Combination Skin6%

“I is amazing for the skin”

Efficiency6%

“It works really well”

Value For Money5%

“Worth the money”

Smell3%

“Love the smell”

Absorbency3%

“absorbs well”

Allergies3%

“Stopped skin itching”

What buyers complain about

Smell28%

“Slight odor”

Leak-Proof6%

“Product received leaking:”

Allergies5%

“have had an allergic reaction to it”

Motor Power4%

“Pump broken”

Thickness3%

“Its a thick cream”

Moist/Dry3%

“Was having a real problem with dry”

Suitability Dry Skin3%

“Was having a real problem with dry”

Functionality-Overall2%

“Not quite as effective”

Absorbency2%

“it doesn't absorb well”

Advertised Vs Actual Product2%

“Size misleading”

Top return reasons

Motor Power24%

Smell15%

Leak-Proof14%

Advertised Vs Actual Product8%

Value For Money7%

Functionality-Overall5%

Defective Material/Parts2%

Size-Overall2%

Ingredients-Overall2%

Dispensing Mechanism2%

Common questions

Is ammonium lactate lotion 12 percent profitable to sell on Amazon United States?: The niche generates $334K/yr across 8 tracked products. 90-day search growth is -2.5%. Flapen's verdict: Skip it (42/100).
How competitive is the ammonium lactate lotion 12 percent niche?: 3 brands and 43 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in ammonium lactate lotion 12 percent?: Top complaints mined from reviews: Smell, Leak-Proof, Allergies. The return rate is 0.8%.
When does demand for ammonium lactate lotion 12 percent peak?: Demand peaks in Jan–Feb–Jun–Dec; the busiest month runs 6.8× the quietest.
What does it cost to enter the ammonium lactate lotion 12 percent niche?: Listings span $7.21–$22.07; the average listing price is $14.72 (sweet spot $15–$100). The average incumbent carries 7,099 reviews — the moat a new listing must climb.