Amika Velveteen Dream
brand-locked demand (top 5 brands take 100% of clicks) — Amika Velveteen Dream doesn't clear our bar today.
Flapen Score
Ranks 5,071 of 10,978 Beauty & Personal Care niches · on the category median
Is Amika Velveteen Dream profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Amika Velveteen Dream is a $220K/yr Amazon United States market (114K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 48/100.
Amika Velveteen Dream: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +7.4% over the last 90 days and 10.4% of searches end in a purchase.
$220K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 17 products
Top Amika Velveteen Dream products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Pantene Shampoo Smooth and Sleek - Pro-V Nutrients Frizz Control with Antioxidants Nourishing for All Hair Types - Curly Dry Color-Treated 27.7 Fl Oz
- Price
- $9.91
- Rating
- 4.8/5
- Reviews
- 96
- Age
- 3mo ago
amika velveteen dream smoothing balm | tames frizzy hair styling cream with heat protection & UV filters
- Price
- $29.65
- Rating
- 4.6/5
- Reviews
- 2,480
- Age
- 7y ago
Pantene Shampoo & Conditioner Set Smooth and Sleek - Frizz Control with Antioxidants Nourishing for All Hair Types - Curly Dry Color-Treated 52.8 Oz Total + Miracle Rescue Shot (0.5 Oz)
- Price
- $19.09
- Rating
- 4.7/5
- Reviews
- 15,545
- Age
- 4y ago
MONDAY HAIRCARE Smooth Shampoo + Conditioner Bathroom Set (2 Count) 27 oz Each For Frizzy Coarse & Curly Hair Made with Coconut Oil Shea Butter & Vitamin E 100% Recyclable Bottle Pink
- Price
- $23.71
- Rating
- 4.6/5
- Reviews
- 919
- Age
- 2y ago
amika velveteen dream smoothing shampoo
- Price
- $27.02
- Rating
- 4.6/5
- Reviews
- 1,024
- Age
- 4y ago
Trending
90-day click momentumPantene Shampoo Smooth and Sleek - Pro-V Nutrients Frizz Control with Antioxidants Nourishing for All Hair Types - Curly Dry Color-Treated 27.7 Fl Oz
- Price
- $9.91
- Rating
- 4.8/5
- Reviews
- 96
- Age
- 3mo ago
Pantene Conditioner Smooth and Sleek - Frizz Control with Antioxidants 72 Hour Smoothness Nourishing for All Hair Types - Curly Dry Color-Treated Paraben Free 25.1 Fl Oz
- Price
- $9.92
- Rating
- 4.8/5
- Reviews
- 105
- Age
- 3mo ago
amika forget frizz anti-frizz shampoo 275ml | smoothing humidity protection up to 72 hour frizz control + lightweight hydration for medium to thick coarse hair types 2a-4c
- Price
- $26.74
- Rating
- 4.5/5
- Reviews
- 161
- Age
- 10mo ago
Paul Mitchell Super Skinny Smooth Gift Set with Shampoo Conditioner and Serum for Frizz Control Heat Protection and Color Protection
- Price
- $42.28
- Rating
- 4.1/5
- Reviews
- 96
- Age
- 6y ago
amika forget frizz anti-frizz conditioner 275ml | smoothing humidity protection up to 72 hour frizz control + lightweight hydration for medium to thick coarse hair types 2a-4c
- Price
- $26.98
- Rating
- 4.6/5
- Reviews
- 152
- Age
- 10mo ago
Newest
by launch datePantene Shampoo Smooth and Sleek - Pro-V Nutrients Frizz Control with Antioxidants Nourishing for All Hair Types - Curly Dry Color-Treated 27.7 Fl Oz
- Price
- $9.91
- Rating
- 4.8/5
- Reviews
- 96
- Age
- 3mo ago
Pantene Conditioner Smooth and Sleek - Frizz Control with Antioxidants 72 Hour Smoothness Nourishing for All Hair Types - Curly Dry Color-Treated Paraben Free 25.1 Fl Oz
- Price
- $9.92
- Rating
- 4.8/5
- Reviews
- 105
- Age
- 3mo ago
amika forget frizz anti-frizz shampoo 275ml | smoothing humidity protection up to 72 hour frizz control + lightweight hydration for medium to thick coarse hair types 2a-4c
- Price
- $26.74
- Rating
- 4.5/5
- Reviews
- 161
- Age
- 10mo ago
amika forget frizz anti-frizz conditioner 275ml | smoothing humidity protection up to 72 hour frizz control + lightweight hydration for medium to thick coarse hair types 2a-4c
- Price
- $26.98
- Rating
- 4.6/5
- Reviews
- 152
- Age
- 10mo ago
MONDAY HAIRCARE SMOOTH Shampoo with Wheat Protein & Avocado Oil for Frizz-Prone Hair 798 mL
- Price
- $12.20
- Rating
- 4.7/5
- Reviews
- 350
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.
Brands
5 falling
Sellers
60
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
0%
- Pantene45%
- Amika28%
- MONDAY HAIRCARE17%
- Paul Mitchell8%
- TRESemmé2%
- Open — no brand owns it (0%)
Amika Velveteen Dream demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.5×
Top Amika Velveteen Dream search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- smoothing shampoo25K/yr
- amika velveteen dream20K/yr
- pantene smooth and sleek shampoo14K/yr
- monday smooth shampoo and conditioner5K/yr
- paul mitchell super skinny shampoo8K/yr
- smooth shampoo6K/yr
- pantene smooth5K/yr
- pantene smooth and sleek4K/yr
- pantene shampoo smooth and sleek5K/yr
- pantene shampoo smooth3K/yr
What reviews say buyers love and hate about Amika Velveteen Dream
What buyers mention most, as a share of all reviews.
What buyers love
77% of reviews“has a light scent”
“Its softer and more manageable”
“Amica products tend to be excellent”
“Worth it”
“It does not dry out my hair”
What buyers complain about
54% of reviews“Makes my hair feel and look oily”
“Dried out my hair”
“It smells like”
“The pump is broken”
“Little pricey,”
Amika Velveteen Dream return rate & reasons
Why buyers send it back, as a share of all return requests.
0.5%
Return rate
21%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Amika Velveteen Dream questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
