Is amika thermal brush profitable to sell on Amazon United States?

The niche generates $178K/yr across 6 tracked products. 90-day search growth is -6.9%. Flapen's verdict: Skip it (39/100).

How competitive is the amika thermal brush niche?

3 brands and 7 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in amika thermal brush?

Top complaints mined from reviews: Heating, Hair Related, Durability. The return rate is 1.6%.

When does demand for amika thermal brush peak?

Demand peaks in Jul–Aug–Sep; the busiest month runs 30.3× the quietest.

What does it cost to enter the amika thermal brush niche?

Listings span $14.38–$95.06; the average listing price is $50.01 (sweet spot $15–$100). The average incumbent carries 4,719 reviews — the moat a new listing must climb.

amika thermal brush

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Price range

Great$14.38–$95.06

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$50.01

avg listing price — sweet spot $15–$100

Returns

Great1.6%

return rate — above 5% kills the launch gate

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Market size

Okay$178K

$178K/yr · 133K searches

Conversion

Okay2.7%

search→purchase rate — share of searches ending in a sale

Review moat

Bad4,718.67

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-6.9%

90-day search growth — must beat 0% to launch

Competition

Bad97%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals High Price

According to Flapen's Amazon United States niche tracking, amika thermal brush is a $178K/yr Amazon United States market (133K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Aug–Sep. Verdict: Skip it — 39/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

amika thermal brush market data

Units sold / yr: 3K–4K; avg 500–750/product
Revenue / yr: $150K–$200K; units × avg price
Conversion rate: 2.7%
Avg BSR: #251
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 37 months
Avg seller age: 153 days

Competition & brand share

The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

Amika67%
wavytalk27%
AIMIKE6%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -6.9% search growth over the last 90 days.

Peak months: Jul, Aug, Sep · busiest ÷ quietest = 30.3×

Open Trend

Top amika thermal brush search terms

amika thermal brush41K/yr -35.5%2.1% conv.
hot hair brush24K/yr +15.6%0.3% conv.
amika blowout babe thermal brush11K/yr +1.1%3.0% conv.
amika brush9K/yr +4.0%2.4% conv.
amika round brush5K/yr +64.6%3.2% conv.
amika hair brush6K/yr -8.7%1.8% conv.
amika hot brush5K/yr -0.1%3.7% conv.
hair brush iron4K/yr +25.8%0.3% conv.
hot tools thermal brush5K/yr -8.9%0.1% conv.
amika hair tools5K/yr -18.9%0.5% conv.

All search terms

Top amika thermal brush products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 6 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

amika blowout babe thermal ionic hairbrush ionic ceramic round hot styling brush for smoothing & volume add shine & tame frizz (barrel 1.5) styling tool (black)

Amika$94.544.0★242 rev

Wavytalk Thermal Brush Blowout Boost 1.5 inch Heated Round Brush for Blowout Look Dual Voltage Pink Sakura Tourmaline Ceramic Negative Ion Technology 5 Temperature Settings Less Damage

wavytalk$47.364.2★5,639 rev

amika Hair Blow Dryer Brush 2.0

Amika$95.064.3★267 rev

Wavytalk Thermal Brush 1 1/2 inch Heated Round Brush with Detachable Head Velvet Pouch and Dual Voltage for Travel Easy to Create Blowout Look Rose Gold

wavytalk$31.224.2★4,823 rev

AIMIKE Round Brush for Blow Out Medium Round Hair Brush Nano Thermal Ceramic & Ionic Tech for Blow Drying & Styling Curling and Shine - 2.9 inch Barrel w/Boar Bristles

AIMIKE$14.384.5★16,629 rev

Newest

by launch date

AIMIKE NaturaVol Round Brush for Blow Out Round Hair Brush Nano Thermal Ceramic & Ionic Tech for Blow Drying & Salon-like Styling at-home Maximum Volume Shine - 1.7 Barrel 2.5 w/Bristle

AIMIKE$17.51712 rev

12mo ago

Wavytalk Thermal Brush Blowout Boost 1.5 inch Heated Round Brush for Blowout Look Dual Voltage Pink Sakura Tourmaline Ceramic Negative Ion Technology 5 Temperature Settings Less Damage

wavytalk$47.365,639 rev

2y ago

Wavytalk Thermal Brush 1 1/2 inch Heated Round Brush with Detachable Head Velvet Pouch and Dual Voltage for Travel Easy to Create Blowout Look Rose Gold

wavytalk$31.224,823 rev

2y ago

amika Hair Blow Dryer Brush 2.0

Amika$95.06267 rev

3y ago

AIMIKE Round Brush for Blow Out Medium Round Hair Brush Nano Thermal Ceramic & Ionic Tech for Blow Drying & Styling Curling and Shine - 2.9 inch Barrel w/Boar Bristles

AIMIKE$14.3816,629 rev

6y ago

What buyers say about amika thermal brush

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use13%

“Easy to handle”

Hair Styling10%

“It gave beautiful big curls”

Quality-Overall10%

“Amazing high quality hair tool for the price”

Heating9%

“Great heat”

Brush Quality9%

“Very nice brush, high quality”

Suitability Straight Hair6%

“Hair straightening perfect dor every hair”

Value For Money4%

“Good value for money”

Soft Feel3%

“It does smooth my hair”

Advertised Vs Actual Product3%

“As advertised”

Weight Light3%

“Light weight and easy to handle”

What buyers complain about

Heating10%

“Extremely Hot”

Hair Related9%

“Doesnt do anything to your hair”

Durability9%

“Breaks very quickly”

Functionality-Overall8%

“Doesnt work well”

Suitability Short Hair8%

“The bristles are so short it couldnt grasp onto my hair”

Damage/Burn Hair5%

“it damaged my hair pretty bad”

Quality-Overall4%

“Disappointed in the quality”

Suitability Curly Hair4%

“it doesnt smoothens frizzy hair”

Value For Money3%

“Waste of money”

Suitability Straight Hair3%

“Makes my hair too flat”

Top return reasons

Size-Overall25%

Functionality-Overall12%

Suitability Short Hair9%

Advertised Vs Actual Product8%

Heating8%

Damage/Burn Hair4%

Suitability Long Hair3%

Product Condition3%

Quality-Overall3%