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Amika Thermal Brush

brand-locked demand (top 5 brands take 100% of clicks) — Amika Thermal Brush doesn't clear our bar today.

Flapen Score

39
Skip it

Ranks 8,990 of 10,978 Beauty & Personal Care niches · −9 vs the category median of 48

Market size 36Growth 22Conversion 34Competition 3Returns 82Price range 94Avg price 93Brand share 0Review moat 25Quality gap 75
This niche Category average · 10,978 niches

Is Amika Thermal Brush profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Amika Thermal Brush is a $178K/yr Amazon United States market (133K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Aug–Sep. Verdict: Skip it — 39/100.

Amika Thermal Brush: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -6.9% over the last 90 days and 2.7% of searches end in a purchase.

$178K

revenue / yr

Units sold / yr4K
Search volume / yr-6.9%133K
Conversion rate2.7%
Avg price$50.01

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers3 · 7
Top-5 product click share97%
Open market0%
Avg brand age37 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 6 products

Sponsored placement100%
New entrants (1y)0· 0 succeeded
Avg rating4.3★
Avg reviews4,719

Top Amika Thermal Brush products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.

$0$27K$54K$80K$107K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

7

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

0%

  • Amika67%
  • wavytalk27%
  • AIMIKE6%
  • Open — no brand owns it (0%)

Amika Thermal Brush demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume133KCVR2.7%Products6Brands3Top 5 Brands100%OOS Rate0.0%Rating4.3★Reviews4,719Avg BSR#251
150K100KSpike '24Black Friday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep · busiest ÷ quietest = 30.3×

Top Amika Thermal Brush search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • amika thermal brush41K/yr
  • hot hair brush24K/yr
  • amika blowout babe thermal brush11K/yr
  • amika brush9K/yr
  • amika round brush5K/yr
  • amika hair brush6K/yr
  • amika hot brush5K/yr
  • hair brush iron4K/yr
  • hot tools thermal brush5K/yr
  • amika hair tools5K/yr

What reviews say buyers love and hate about Amika Thermal Brush

What buyers mention most, as a share of all reviews.

What buyers love

70% of reviews
Ease Of Use13%

Easy to handle

Hair Styling10%

It gave beautiful big curls

Quality-Overall10%

Amazing high quality hair tool for the price

Heating9%

Great heat

Brush Quality9%

Very nice brush, high quality

What buyers complain about

63% of reviews
Heating10%

Extremely Hot

Hair Related9%

Doesnt do anything to your hair

Durability9%

Breaks very quickly

Functionality-Overall8%

Doesnt work well

Suitability Short Hair8%

The bristles are so short it couldnt grasp onto my hair

Amika Thermal Brush return rate & reasons

Why buyers send it back, as a share of all return requests.

1.6%

Return rate

43%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
25%
2Functionality-Overall
12%
3Suitability Short Hair
9%
4Advertised Vs Actual Product
8%
5Heating
8%

Common Amika Thermal Brush questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Amika Thermal Brush 39/100 on Amazon United States — Skip it. The niche generates $178K/yr across 6 tracked products. Search demand moved -6.9% over the last 90 days.
Search demand for Amika Thermal Brush on Amazon United States peaks in Jul–Aug–Sep, where the busiest month runs 30.3× the quietest.