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Amika the Shield

Maybe

An estimated 0.1% of orders come back. But the top 5 products take 100% of clicks, so Amika the Shield is a Maybe.

Flapen Score
54
54 / 100
Top 22% of 10,978 Beauty & Personal Care niches · +6 vs the category median of 48
Market size
$371K/yr137K searches / yr
90-day growth
+37.2%search demand this quarter
Competition
100%top-5 click share · 1 brands · 3 sellers

Flapen Score

Amika the Shield against its category

The dotted line is the Beauty & Personal Care average. Past it, Amika the Shield is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Amika the Shield market on Amazon at a glance

Shoppers on Amazon United States searched for Amika the Shield 137K times last year and spent an estimated $371K. One brand takes every click. Demand peaks in Jun–Jul. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 10.9% of those searches ended in a purchase.

Shoppers searched for this 137K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.9% of those searches ended in a purchase. Searches in the last 90 days moved +37.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $371K a year.

Searches, last 12 months
137K
Growth, 90 days vs prior 90
+37.2%
Conversion, latest week
10.9%
Market size, estimated
$371Ka year
Peak month
June2.5× the quietest month
Top search term
amika anti humidity spray53K searches a year

02 · Price

A sale here is worth $24.83.

Listings sell for $24.83 on average, from $13.80 to $41.02. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 2,000 to 2,500 of them. At $24.83 that is $50K to $62K a year per listing.

Average price
$24.83inside the $15 to $100 sweet spot
Price range
$13.80–$41.02
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
2,000–2,500
Revenue per listing a year
$50K–$62K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #27 within Hair Sprays. It carries 2,628 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#27in Hair Sprays
Average rating
4.35 starsAmazon United States average 4.42 stars
Average reviews
2,628per listing
Listings tracked
4

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 86 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
86 months

Products

Top Amika the Shield products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

1 flat

Sellers

3

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 1100%

Demand

Amika the Shield search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 2.5×

Search terms

Top Amika the Shield search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • amika anti humidity spray53K/yr
  • amika the shield46K/yr
  • amika the shield anti-humidity spray17K/yr
  • amika humidity shield spray13K/yr
  • amika shield8K/yr
  • amika anti humidity spray for hair148/yr

Reviews and returns

What reviews say buyers love and hate about Amika the Shield

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Smell”
14%of negative reviews mention “Value For Money”
0.1%of orders come back
“OVER PRICED”
A buyer, on “Value For Money”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Amika the Shield questions

Answered from the same tracked data.