Amika the Shield
MaybeAn estimated 0.1% of orders come back. But the top 5 products take 100% of clicks, so Amika the Shield is a Maybe.
- Flapen Score
- 54 / 100Top 22% of 10,978 Beauty & Personal Care niches · +6 vs the category median of 4854
- Market size
- $371K/yr137K searches / yr
- 90-day growth
- +37.2%search demand this quarter
- Competition
- 100%top-5 click share · 1 brands · 3 sellers
Flapen Score
Amika the Shield against its category
The dotted line is the Beauty & Personal Care average. Past it, Amika the Shield is stronger. Inside it, weaker.
Market
The Amika the Shield market on Amazon at a glance
Shoppers on Amazon United States searched for Amika the Shield 137K times last year and spent an estimated $371K. One brand takes every click. Demand peaks in Jun–Jul. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
An estimated 10.9% of those searches ended in a purchase.
Shoppers searched for this 137K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.9% of those searches ended in a purchase. Searches in the last 90 days moved +37.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $371K a year.
- Searches, last 12 months
- 137K
- Growth, 90 days vs prior 90
- +37.2%
- Conversion, latest week
- 10.9%
- Market size, estimated
- $371Ka year
- Peak month
- June2.5× the quietest month
- Top search term
- amika anti humidity spray53K searches a year
02 · Price
A sale here is worth $24.83.
Listings sell for $24.83 on average, from $13.80 to $41.02. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 2,000 to 2,500 of them. At $24.83 that is $50K to $62K a year per listing.
- Average price
- $24.83inside the $15 to $100 sweet spot
- Price range
- $13.80–$41.02
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- $50K–$62K
- Returns
- 0.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #27 within Hair Sprays. It carries 2,628 reviews at 4.35 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #27in Hair Sprays
- Average rating
- 4.35 starsAmazon United States average 4.42 stars
- Average reviews
- 2,628per listing
- Listings tracked
- 4
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 86 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 86 months
Products
Top Amika the Shield products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
amika the shield anti-humidity spray
- Price
- $30.67
- Rating
- 4.3/5
- Reviews
- 4,866
- Age
- 7y ago

amika the shield anti-humidity spray 2.5oz
- Price
- $13.81
- Rating
- 4.3/5
- Reviews
- 4,866
- Age
- 1y ago

amika frizz-me-not hydrating anti-frizz treatment 60ml | lightweight hydrating spray for medium to thick coarse hair types 2a-4c humidity + heat protection smooth frizz for up to 72 hours
- Price
- $13.80
- Rating
- 4.4/5
- Reviews
- 689
- Age
- 10mo ago

amika seasons smoothing anti-frizz set | exclusive limited edition set with humidity protection for smooth frizz-free hair
- Price
- $41.02
- Rating
- 4.4/5
- Reviews
- 89
- Age
- 1y ago
Trending
estimated 90-day click momentum
amika frizz-me-not hydrating anti-frizz treatment 60ml | lightweight hydrating spray for medium to thick coarse hair types 2a-4c humidity + heat protection smooth frizz for up to 72 hours
- Price
- $13.80
- Rating
- 4.4/5
- Reviews
- 689
- Age
- 10mo ago

amika the shield anti-humidity spray 2.5oz
- Price
- $13.81
- Rating
- 4.3/5
- Reviews
- 4,866
- Age
- 1y ago

amika seasons smoothing anti-frizz set | exclusive limited edition set with humidity protection for smooth frizz-free hair
- Price
- $41.02
- Rating
- 4.4/5
- Reviews
- 89
- Age
- 1y ago

amika the shield anti-humidity spray
- Price
- $30.67
- Rating
- 4.3/5
- Reviews
- 4,866
- Age
- 7y ago
Newest
by launch date
amika frizz-me-not hydrating anti-frizz treatment 60ml | lightweight hydrating spray for medium to thick coarse hair types 2a-4c humidity + heat protection smooth frizz for up to 72 hours
- Price
- $13.80
- Rating
- 4.4/5
- Reviews
- 689
- Age
- 10mo ago

amika seasons smoothing anti-frizz set | exclusive limited edition set with humidity protection for smooth frizz-free hair
- Price
- $41.02
- Rating
- 4.4/5
- Reviews
- 89
- Age
- 1y ago

amika the shield anti-humidity spray 2.5oz
- Price
- $13.81
- Rating
- 4.3/5
- Reviews
- 4,866
- Age
- 1y ago

amika the shield anti-humidity spray
- Price
- $30.67
- Rating
- 4.3/5
- Reviews
- 4,866
- Age
- 7y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.
Brands
1 flat
Sellers
3
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
100%
Top 20: 100%
Open market
0%
- Amika100%
Demand
Amika the Shield search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Jul · busiest ÷ quietest = 2.5×
Search terms
Top Amika the Shield search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- amika anti humidity spray53K/yr
- amika the shield46K/yr
- amika the shield anti-humidity spray17K/yr
- amika humidity shield spray13K/yr
- amika shield8K/yr
- amika anti humidity spray for hair148/yr
Reviews and returns
What reviews say buyers love and hate about Amika the Shield
We read the reviews and the return reasons for every product selling here.
“OVER PRICED”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Amika the Shield questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









