amika the shield
Worth a lookShows low returns (0.1%), but a concentrated shelf (top 5 take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Incredible$24.83avg listing price — sweet spot $15–$100
Conversion
Great10.9%search→purchase rate — share of searches ending in a sale
Price range
Great$13.80–$41.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Growth
Good+37.2%90-day search growth — must beat 0% to launch
Market size
Good$371K$371K/yr · 137K searches
Review moat
Okay2,627.5avg incumbent reviews — the moat a new listing must climb
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, amika the shield is a $371K/yr Amazon United States market (137K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Jul. Verdict: Worth a look — 54/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
amika the shield market data
- Units sold / yr
- 13K–15K
- avg 2,000–2,500/product
- Revenue / yr
- $310K–$372K
- units × avg price
- Conversion rate
- 10.9%
- Avg BSR
- #27
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 86 months
- Avg seller age
- 154 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
1 flat
Sellers
3
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Amika100%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +37.2% search growth over the last 90 days.Peak months: Jun, Jul · busiest ÷ quietest = 2.5×
Top amika the shield search terms
- amika anti humidity spray53K/yr
- amika the shield46K/yr
- amika the shield anti-humidity spray17K/yr
- amika humidity shield spray13K/yr
- amika shield8K/yr
- amika anti humidity spray for hair148/yr
Top amika the shield products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 4 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
amika the shield anti-humidity spray
Amika$30.674.3★4,866 rev
amika the shield anti-humidity spray 2.5oz
Amika$13.814.3★4,866 rev
amika frizz-me-not hydrating anti-frizz treatment 60ml | lightweight hydrating spray for medium to thick coarse hair types 2a-4c humidity + heat protection smooth frizz for up to 72 hours
Amika$13.804.4★689 rev
amika seasons smoothing anti-frizz set | exclusive limited edition set with humidity protection for smooth frizz-free hair
Amika$41.024.4★89 rev
Newest
by launch dateamika frizz-me-not hydrating anti-frizz treatment 60ml | lightweight hydrating spray for medium to thick coarse hair types 2a-4c humidity + heat protection smooth frizz for up to 72 hours
Amika$13.80689 rev
amika seasons smoothing anti-frizz set | exclusive limited edition set with humidity protection for smooth frizz-free hair
Amika$41.0289 rev
amika the shield anti-humidity spray 2.5oz
Amika$13.814,866 rev
amika the shield anti-humidity spray
Amika$30.674,866 rev
Trending
90-day click momentumamika frizz-me-not hydrating anti-frizz treatment 60ml | lightweight hydrating spray for medium to thick coarse hair types 2a-4c humidity + heat protection smooth frizz for up to 72 hours
Amika$13.804.4★
amika the shield anti-humidity spray 2.5oz
Amika$13.814.3★
amika seasons smoothing anti-frizz set | exclusive limited edition set with humidity protection for smooth frizz-free hair
Amika$41.024.4★
amika the shield anti-humidity spray
Amika$30.674.3★
What buyers say about amika the shield
What buyers praise and complain about, mined from review topics.What buyers love
“Smells good”
“EXCELLENT PRODUCT”
“it does help with the frizz for sure”
“The best product Ive ever used for humidity”
“Value of money, works great”
“And it makes your hair so soft”
“LOVEE my holy grail product”
“It has helped my hair so much”
“Great product to use when re-styling second or third day hair”
“Works well and helps frizz”
What buyers complain about
“OVER PRICED”
“Ineffective”
“this product does absolutely nothing for my hair in humidity”
“just made my hair wet”
“The smell is awful”
“however made my hair very greasy”
“Small”
“making it nearly unusable”
“bottle is half used”
“Doesnt work for my fine hair”
Top return reasons
Common questions
- Is amika the shield profitable to sell on Amazon United States?
- The niche generates $371K/yr across 4 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +37.2%. Flapen's verdict: Worth a look (54/100).
- How competitive is the amika the shield niche?
- 1 brands and 3 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in amika the shield?
- Top complaints mined from reviews: Value For Money, Functionality-Overall, Suitability Humid Weather. The return rate is 0.1%.
- When does demand for amika the shield peak?
- Demand peaks in Jun–Jul; the busiest month runs 2.5× the quietest.
- What does it cost to enter the amika the shield niche?
- Listings span $13.80–$41.02; the average listing price is $24.83 (sweet spot $15–$100). The average incumbent carries 2,628 reviews — the moat a new listing must climb.