amika the kure hair mask
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$31.08avg listing price — sweet spot $15–$100
Price range
Incredible$23.70–$40.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.4%return rate — above 5% kills the launch gate
Conversion
Great7.0%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad12,066.67avg incumbent reviews — the moat a new listing must climb
Growth
Bad-22.2%90-day search growth — must beat 0% to launch
Market size
Bad$32K$32K/yr · 15K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, amika the kure hair mask is a $32K/yr Amazon United States market (15K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Dec. Verdict: Skip it — 34/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
amika the kure hair mask market data
- Units sold / yr
- 1K–2K
- avg 250–500/product
- Revenue / yr
- $39K–$47K
- units × avg price
- Conversion rate
- 7.0%
- Avg BSR
- #21
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 48 months
- Avg seller age
- 164 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 rising
Sellers
5
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Amika96%
- K184%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -22.2% search growth over the last 90 days.Peak months: Jul, Dec · busiest ÷ quietest = 2.2×
Top amika the kure hair mask search terms
- amika the kure hair mask8K/yr
- amika kure hair mask4K/yr
- the kure amika hair mask4K/yr
Top amika the kure hair mask products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 3 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
amika the kure intense strength repair mask 250ml
Amika$40.784.6★2,956 rev
amika the kure intense strength repair mask 100ml
Amika$23.704.6★2,956 rev
K18 Leave-In Molecular Repair Hair Mask - Peptide Hair Treatment Mask for Bleach Color Chemical + Heat Damaged Strands - Immediate + Lasting Damage Reversal in 4 Minutes (0.5 Fl oz)
K18$28.754.3★30,288 rev
Newest
by launch dateamika the kure intense strength repair mask 100ml
Amika$23.702,956 rev
K18 Leave-In Molecular Repair Hair Mask - Peptide Hair Treatment Mask for Bleach Color Chemical + Heat Damaged Strands - Immediate + Lasting Damage Reversal in 4 Minutes (0.5 Fl oz)
K18$28.7530,288 rev
amika the kure intense strength repair mask 250ml
Amika$40.782,956 rev
Trending
90-day click momentumK18 Leave-In Molecular Repair Hair Mask - Peptide Hair Treatment Mask for Bleach Color Chemical + Heat Damaged Strands - Immediate + Lasting Damage Reversal in 4 Minutes (0.5 Fl oz)
K18$28.754.3★
amika the kure intense strength repair mask 100ml
Amika$23.704.6★
amika the kure intense strength repair mask 250ml
Amika$40.784.6★
What buyers say about amika the kure hair mask
What buyers praise and complain about, mined from review topics.What buyers love
“My hair is soft”
“Excellent hair product”
“this really made an improvement in my hair overall”
“Worth It”
“helping to style”
“it is good and moisturizes enough”
“Smells so good”
“it does exactly what it says”
“This stuff works amazing for my hair”
“Great for colored hair as well”
What buyers complain about
“It is expensive”
“Extremely small”
“yet extremely dry”
“Did not do anything”
“did not help my hair much”
“This product damaged my hair”
“The scent smells a little weird”
“this is NOT the same product”
“A cheap substance in the right container”
“actually broke off”
Top return reasons
Common questions
- Is amika the kure hair mask profitable to sell on Amazon United States?
- The niche generates $32K/yr across 3 tracked products. 90-day search growth is -22.2%. Flapen's verdict: Skip it (34/100).
- How competitive is the amika the kure hair mask niche?
- 2 brands and 5 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in amika the kure hair mask?
- Top complaints mined from reviews: Value For Money, Size-Overall, Moist/Dry. The return rate is 1.4%.
- When does demand for amika the kure hair mask peak?
- Demand peaks in Jul–Dec; the busiest month runs 2.2× the quietest.
- What does it cost to enter the amika the kure hair mask niche?
- Listings span $23.70–$40.78; the average listing price is $31.08 (sweet spot $15–$100). The average incumbent carries 12,067 reviews — the moat a new listing must climb.