How competitive is the Amika the Kure Hair Mask niche on Amazon United States?

2 brands and 5 sellers compete in Amika the Kure Hair Mask on Amazon United States. The top 5 Amika the Kure Hair Mask products take 100% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Amika the Kure Hair Mask?

Amika the Kure Hair Mask buyers on Amazon United States complain most about Value For Money, Size-Overall, Moist/Dry, the themes mined from the niche's reviews. Its return rate is 1.4%.

What does it cost to enter the Amika the Kure Hair Mask niche?

Amika the Kure Hair Mask sells for $31.08 on average on Amazon United States, inside our $15–$100 sweet spot. Listings span $23.70–$40.78. The average incumbent carries 12,067 reviews — the moat a new listing must climb.

Amika the Kure Hair Mask

a concentrated shelf (top 5 take 100% of clicks) — Amika the Kure Hair Mask doesn't clear our bar today.

Flapen Score

Skip it

Ranks 10,192 of 10,978 Beauty & Personal Care niches · −14 vs the category median of 48

This niche Category average · 10,978 niches

Is Amika the Kure Hair Mask profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Amika the Kure Hair Mask is a $32K/yr Amazon United States market (15K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Dec. Verdict: Skip it — 34/100.

Amika the Kure Hair Mask: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -22.2% over the last 90 days and 7.0% of searches end in a purchase.

$32K

revenue / yr

Units sold / yr2K

Search volume / yr-22.2%15K

Conversion rate7.0%

Avg price$31.08

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers2 · 5

Top-5 product click share100%

Open market0%

Avg brand age48 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 3 products

Top Amika the Kure Hair Mask products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

amika the kure intense strength repair mask 250ml

Price: $40.78
Rating: 4.6/5
Reviews: 2,956
Age: 4y ago

amika the kure intense strength repair mask 100ml

Price: $23.70
Rating: 4.6/5
Reviews: 2,956
Age: 4y ago

K18 Leave-In Molecular Repair Hair Mask - Peptide Hair Treatment Mask for Bleach Color Chemical + Heat Damaged Strands - Immediate + Lasting Damage Reversal in 4 Minutes (0.5 Fl oz)

Price: $28.75
Rating: 4.3/5
Reviews: 30,288
Age: 4y ago

Newest

by launch date

amika the kure intense strength repair mask 100ml

Price: $23.70
Rating: 4.6/5
Reviews: 2,956
Age: 4y ago

K18 Leave-In Molecular Repair Hair Mask - Peptide Hair Treatment Mask for Bleach Color Chemical + Heat Damaged Strands - Immediate + Lasting Damage Reversal in 4 Minutes (0.5 Fl oz)

Price: $28.75
Rating: 4.3/5
Reviews: 30,288
Age: 4y ago

amika the kure intense strength repair mask 250ml

Price: $40.78
Rating: 4.6/5
Reviews: 2,956
Age: 4y ago

Competition: brands, sellers & click share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Amika96%
K184%

Amika the Kure Hair Mask demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume15KCVR7.0%Products3Brands2Top 5 Brands100%OOS Rate0.0%Rating4.5★Reviews12,067Avg BSR#21

Peak months: Jul, Dec · busiest ÷ quietest = 2.2×

Top Amika the Kure Hair Mask search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

amika the kure hair mask8K/yr -42.6%8.2% conv.
amika kure hair mask4K/yr -11.6%9.5% conv.
the kure amika hair mask4K/yr +73.4%6.3% conv.

What reviews say buyers love and hate about Amika the Kure Hair Mask

What buyers mention most, as a share of all reviews.

What buyers love

73% of reviews

Soft Feel15%

“My hair is soft”

Quality-Overall14%

“Excellent hair product”

Hair Growth11%

“this really made an improvement in my hair overall”

Value For Money10%

“Worth It”

Hair Styling7%

“helping to style”

What buyers complain about

75% of reviews

Value For Money30%

“It is expensive”

Size-Overall19%

“Extremely small”

Moist/Dry8%

“yet extremely dry”

Functionality-Overall4%

“Did not do anything”

Hair Related4%

“did not help my hair much”

Amika the Kure Hair Mask return rate & reasons

Why buyers send it back, as a share of all return requests.

1.4%

Return rate

45%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

31%

2Functionality-Overall

16%

3Advertised Vs Actual Product

4Value For Money

5Suitability Short Hair

Common Amika the Kure Hair Mask questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Amika the Kure Hair Mask 34/100 on Amazon United States — Skip it. The niche generates $32K/yr across 3 tracked products. Search demand moved -22.2% over the last 90 days.