Amika the Kure Hair Mask

Shoppers searched for this 15K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.0% of those searches ended in a purchase. Searches in the last 90 days moved -22.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $32K a year.

Searches, last 12 months

15K

Growth, 90 days vs prior 90

-22.2%

Conversion, latest week

7.0%

Market size, estimated

$32Ka year

Peak month

December2.2× the quietest month

Top search term

amika the kure hair mask8K searches a year

Listings sell for $31.08 on average, from $23.70 to $40.78. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 250 to 500 of them. At $31.08 that is $8K to $16K a year per listing.

Average price

$31.08inside the $15 to $100 sweet spot

Price range

$23.70–$40.78

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1K–2K

Units per listing a year

250–500

Revenue per listing a year

$8K–$16K

Returns

1.4%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #21 within Hair Masks. It carries 12,067 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#21in Hair Masks

Average rating

4.50 starsAmazon United States average 4.42 stars

Average reviews

12,067per listing

Listings tracked

3

The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

48 months