Is amika the kure profitable to sell on Amazon United States?

The niche generates $890K/yr across 10 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -30.0%. Flapen's verdict: Skip it (47/100).

How competitive is the amika the kure niche?

1 brands and 4 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in amika the kure?

Top complaints mined from reviews: Moist/Dry, Value For Money, Hair Related. The return rate is 0.9%.

When does demand for amika the kure peak?

Demand peaks in Jan–Dec; the busiest month runs 1.7× the quietest.

What does it cost to enter the amika the kure niche?

Listings span $23.70–$72.91; the average listing price is $44.06 (sweet spot $15–$100). The average incumbent carries 1,791 reviews — the moat a new listing must climb.

amika the kure

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Avg price

Incredible$44.06

avg listing price — sweet spot $15–$100

Price range

Incredible$23.70–$72.91

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great8.5%

search→purchase rate — share of searches ending in a sale

Market size

Great$890K

$890K/yr · 237K searches

Review moat

Okay1,790.5

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Competition

Bad83%

top-5 click share — a locked-up shelf

Growth

Bad-30.0%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, amika the kure is a $890K/yr Amazon United States market (237K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 47/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

amika the kure market data

Units sold / yr: 20K–25K; avg 2,000–2,500/product
Revenue / yr: $881K–$1.1M; units × avg price
Conversion rate: 8.5%
Avg BSR: #233
Page quality: 0%
Prime: 100%
Sponsored: 90%
Out of stock: 0.0%
Avg brand age: 79 months
Avg seller age: 149 days

Competition & brand share

The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.

Brands

1 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

Amika100%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -30.0% search growth over the last 90 days.

Peak months: Jan, Dec · busiest ÷ quietest = 1.7×

Open Trend

Top amika the kure search terms

amika the kure100K/yr -24.3%7.8% conv.
amika kure23K/yr -1.1%7.9% conv.
the kure amika16K/yr -16.7%7.9% conv.
amika the cure22K/yr -74.1%7.7% conv.
amika the kure shampoo10K/yr -11.8%10.5% conv.
the kure8K/yr -4.0%6.6% conv.
amika kure shampoo and conditioner9K/yr -33.2%8.3% conv.
amika the kure hair mask8K/yr -42.6%8.5% conv.
amika the kure conditioner5K/yr -26.8%15.3% conv.
kure5K/yr -16.9%1.4% conv.

All search terms

Top amika the kure products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

amika the kure intense strength repair mask 250ml

Amika$40.784.6★2,956 rev

amika the kure strength repair shampoo 275ml

Amika$27.234.7★2,866 rev

amika the kure strength repair conditioner 275ml

Amika$26.824.6★2,365 rev

amika the kure intense strength repair mask 100ml

Amika$23.704.6★2,956 rev

amika inner strength repair routine set | gift set for dry damaged hair from bleach color chemical or heat use

Amika$56.714.5★132 rev

Newest

by launch date

amika inner strength repair routine set | gift set for dry damaged hair from bleach color chemical or heat use

Amika$56.71132 rev

9mo ago

amika Mane menders Strength Repair Wash + Care Set

Amika$57.44309 rev

1y ago

amika rescue team hair routine trial set

Amika$30.81402 rev

3y ago

amika the kure strength repair shampoo 275ml

Amika$27.232,866 rev

4y ago

amika the kure strength repair conditioner 275ml

Amika$26.822,365 rev

4y ago

What buyers say about amika the kure

What buyers praise and complain about, mined from review topics.

What buyers love

Smell20%

“It smells heavenly”

Quality-Overall13%

“The Good: Miracle Bond-Repair and Immediate Strength”

Value For Money12%

“Great Value”

Soft Feel10%

“My hair is so much softer”

Moist/Dry9%

“Super moisturizing”

Hair Growth8%

“always makes my hair feel so good”

Suitability Straight Hair5%

“Makes my hair so shiny and smooth”

Hair Styling3%

“Best hair products on the market”

Suitability Colored Hair1%

“Great for bleached hair”

Ease Of Use1%

“Really easy to use”

What buyers complain about

Moist/Dry16%

“NOT MOISTURIZING”

Value For Money16%

“Over priced”

Hair Related8%

“A year later her hair was breaking off”

Smell5%

“The scent is unpleasantly strong”

Quality-Overall5%

“A cheap substance in the right container”

Suitability Short Hair3%

“Did not work for my hair - very drying”

Suitability Oily Skin3%

“It didn't work for me I have oily hair”

Damage/Burn Hair3%

“I found this product caused my hair to be very dry, brittle and frizzy”

Allergies3%

“this mask gave me blotchy red skin”

Ease Of Cleaning2%

“didnt make it feel clean”

Top return reasons

Functionality-Overall10%

Smell10%

Moist/Dry9%

Size-Overall9%

Suitability Short Hair9%

Value For Money9%

Advertised Vs Actual Product7%

Oily/Greasy6%

Damage/Burn Hair5%

Product Condition5%

Common questions

Is amika the kure profitable to sell on Amazon United States?: The niche generates $890K/yr across 10 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -30.0%. Flapen's verdict: Skip it (47/100).
How competitive is the amika the kure niche?: 1 brands and 4 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in amika the kure?: Top complaints mined from reviews: Moist/Dry, Value For Money, Hair Related. The return rate is 0.9%.
When does demand for amika the kure peak?: Demand peaks in Jan–Dec; the busiest month runs 1.7× the quietest.
What does it cost to enter the amika the kure niche?: Listings span $23.70–$72.91; the average listing price is $44.06 (sweet spot $15–$100). The average incumbent carries 1,791 reviews — the moat a new listing must climb.