- Flapen Score
- 42 / 100Ranks 7,858 of 10,978 Beauty & Personal Care niches · −6 vs the category median of 4842
- Market size
- $136K/yr132K searches / yr
- 90-day growth
- -17.1%search demand this quarter
- Competition
- 65%top-5 click share · 1 brands · 2 sellers
Flapen Score
Amika Set against its category
The dotted line is the Beauty & Personal Care average. Past it, Amika Set is stronger. Inside it, weaker.
Market
The Amika Set market on Amazon at a glance
Shoppers on Amazon United States searched for Amika Set 132K times last year and spent an estimated $136K. One brand takes every click. Demand peaks in Nov–Dec. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 2.0% of those searches ended in a purchase.
Shoppers searched for this 132K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -17.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $136K a year.
- Searches, last 12 months
- 132K
- Growth, 90 days vs prior 90
- -17.1%
- Conversion, latest week
- 2.0%
- Market size, estimated
- $136Ka year
- Peak month
- December9.3× the quietest month
- Top search term
- amika set53K searches a year
02 · Price
A sale here is worth $50.30.
Listings sell for $50.30 on average, from $26.31 to $111.01. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $50.30 that is $5K to $13K a year per listing.
- Average price
- $50.30inside the $15 to $100 sweet spot
- Price range
- $26.31–$111.01
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $5K–$13K
- Returns
- 1.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.2% of listings are out of stock. The average listing ranks #510 within Sets & Kits. It carries 205 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 100%
- Out of stock, average day
- 11.2%
- Average rank
- #510in Sets & Kits
- Average rating
- 4.47 starsAmazon United States average 4.42 stars
- Average reviews
- 205per listing
- Listings tracked
- 16
04 · Newcomers
7 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 7Amazon's first-year sales bar
- Average brand age
- 59 months
Products
Top Amika Set products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
amika signature saviors essential trial set
- Price
- $27.61
- Rating
- 4.6/5
- Reviews
- 468
- Age
- 2y ago

amika everyday magic bestsellers set | gift set for all hair types TSA travel-size approved
- Price
- $30.33
- Rating
- 4.8/5
- Reviews
- 76
- Age
- 10mo ago

amika hydro dream hair routine trial set
- Price
- $30.96
- Rating
- 4.5/5
- Reviews
- 629
- Age
- 3y ago

amika soft strand stars nourishing wash + care set
- Price
- $52.42
- Rating
- 4.4/5
- Reviews
- 202
- Age
- 1y ago

amika inner strength repair routine set | gift set for dry damaged hair from bleach color chemical or heat use
- Price
- $56.71
- Rating
- 4.5/5
- Reviews
- 132
- Age
- 9mo ago
Trending
estimated 90-day click momentum
amika inner strength repair routine set | gift set for dry damaged hair from bleach color chemical or heat use
- Price
- $56.71
- Rating
- 4.5/5
- Reviews
- 132
- Age
- 9mo ago

amika everyday magic bestsellers set | gift set for all hair types TSA travel-size approved
- Price
- $30.33
- Rating
- 4.8/5
- Reviews
- 76
- Age
- 10mo ago

amika Mighty Moisture Jumbo Hydration Set
- Price
- $111.01
- Rating
- 4.3/5
- Reviews
- 153
- Age
- 1y ago

amika moisture-minded hydration routine set | gift set for dry hair TSA travel approved
- Price
- $49.10
- Rating
- 4.6/5
- Reviews
- 44
- Age
- 10mo ago

amika hydro dream hair routine trial set
- Price
- $30.96
- Rating
- 4.5/5
- Reviews
- 629
- Age
- 3y ago
Newest
by launch date
amika supersized superfruit nourish + style set | for fine-to-thick hair types 1-3c seeking softer and more conditioned hair liter set for soft hair
- Price
- $110.66
- Rating
- 4.2/5
- Reviews
- 57
- Age
- 9mo ago

amika inner strength repair routine set | gift set for dry damaged hair from bleach color chemical or heat use
- Price
- $56.71
- Rating
- 4.5/5
- Reviews
- 132
- Age
- 9mo ago

amika everyday magic bestsellers set | gift set for all hair types TSA travel-size approved
- Price
- $30.33
- Rating
- 4.8/5
- Reviews
- 76
- Age
- 10mo ago

amika big mood volumizing styling set | gift set for touchable volume + texture
- Price
- $46.24
- Rating
- 4.6/5
- Reviews
- 84
- Age
- 10mo ago

amika moisture-minded hydration routine set | gift set for dry hair TSA travel approved
- Price
- $49.10
- Rating
- 4.6/5
- Reviews
- 44
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
1 falling
Sellers
2
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
65%
Top 20: 100%
Open market
0%
- Amika100%
Demand
Amika Set search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 9.3×
Search terms
Top Amika Set search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- amika set53K/yr
- amika gift set25K/yr
- amika sets19K/yr
- amika kit8K/yr
- amika hair set12K/yr
- amika hair products set16K/yr
Reviews and returns
What reviews say buyers love and hate about Amika Set
We read the reviews and the return reasons for every product selling here.
“Wasted money”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Amika Set questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









