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Amika Set

Fail

The top 5 brands take 100% of clicks, so Amika Set is a Fail.

Flapen Score
42
42 / 100
Ranks 7,858 of 10,978 Beauty & Personal Care niches · −6 vs the category median of 48
Market size
$136K/yr132K searches / yr
90-day growth
-17.1%search demand this quarter
Competition
65%top-5 click share · 1 brands · 2 sellers

Flapen Score

Amika Set against its category

The dotted line is the Beauty & Personal Care average. Past it, Amika Set is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Amika Set market on Amazon at a glance

Shoppers on Amazon United States searched for Amika Set 132K times last year and spent an estimated $136K. One brand takes every click. Demand peaks in Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 2.0% of those searches ended in a purchase.

Shoppers searched for this 132K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -17.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $136K a year.

Searches, last 12 months
132K
Growth, 90 days vs prior 90
-17.1%
Conversion, latest week
2.0%
Market size, estimated
$136Ka year
Peak month
December9.3× the quietest month
Top search term
amika set53K searches a year

02 · Price

A sale here is worth $50.30.

Listings sell for $50.30 on average, from $26.31 to $111.01. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $50.30 that is $5K to $13K a year per listing.

Average price
$50.30inside the $15 to $100 sweet spot
Price range
$26.31–$111.01
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$5K–$13K
Returns
1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.2% of listings are out of stock. The average listing ranks #510 within Sets & Kits. It carries 205 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
11.2%
Average rank
#510in Sets & Kits
Average rating
4.47 starsAmazon United States average 4.42 stars
Average reviews
205per listing
Listings tracked
16

04 · Newcomers

7 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
7Amazon's first-year sales bar
Average brand age
59 months

Products

Top Amika Set products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

Brands

1 falling

Sellers

2

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

0%

  • Brand 1100%

Demand

Amika Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 9.3×

Search terms

Top Amika Set search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • amika set53K/yr
  • amika gift set25K/yr
  • amika sets19K/yr
  • amika kit8K/yr
  • amika hair set12K/yr
  • amika hair products set16K/yr

Reviews and returns

What reviews say buyers love and hate about Amika Set

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Smell”
12%of negative reviews mention “Value For Money”
1.0%of orders come back
“Wasted money”
A buyer, on “Value For Money”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Amika Set questions

Answered from the same tracked data.