amika set
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.0%return rate — above 5% kills the launch gate
Avg price
Great$50.30avg listing price — sweet spot $15–$100
Review moat
Great205.06avg incumbent reviews — the moat a new listing must climb
Price range
Great$26.31–$111.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Market size
Okay$136K$136K/yr · 132K searches
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-17.1%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, amika set is a $136K/yr Amazon United States market (132K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 42/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
amika set market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- $201K–$252K
- units × avg price
- Conversion rate
- 2.0%
- Avg BSR
- #510
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 94%
- Out of stock
- 11.2%
- Avg brand age
- 59 months
- Avg seller age
- 135 days
Competition & brand share
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.Brands
1 falling
Sellers
2
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
0%
- Amika100%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -17.1% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 9.3×
Top amika set search terms
- amika set53K/yr
- amika gift set25K/yr
- amika sets19K/yr
- amika kit8K/yr
- amika hair set12K/yr
- amika hair products set16K/yr
Top amika set products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
amika signature saviors essential trial set
Amika$27.614.6★468 rev
amika everyday magic bestsellers set | gift set for all hair types TSA travel-size approved
Amika$30.334.8★76 rev
amika hydro dream hair routine trial set
Amika$30.964.5★629 rev
amika soft strand stars nourishing wash + care set
Amika$52.424.4★202 rev
amika inner strength repair routine set | gift set for dry damaged hair from bleach color chemical or heat use
Amika$56.714.5★132 rev
Newest
by launch date
amika supersized superfruit nourish + style set | for fine-to-thick hair types 1-3c seeking softer and more conditioned hair liter set for soft hair
Amika$110.6657 rev
amika inner strength repair routine set | gift set for dry damaged hair from bleach color chemical or heat use
Amika$56.71132 rev
amika everyday magic bestsellers set | gift set for all hair types TSA travel-size approved
Amika$30.3376 rev
amika big mood volumizing styling set | gift set for touchable volume + texture
Amika$46.2484 rev
amika moisture-minded hydration routine set | gift set for dry hair TSA travel approved
Amika$49.1044 rev
Trending
90-day click momentumamika inner strength repair routine set | gift set for dry damaged hair from bleach color chemical or heat use
Amika$56.714.5★
amika everyday magic bestsellers set | gift set for all hair types TSA travel-size approved
Amika$30.334.8★
amika Mighty Moisture Jumbo Hydration Set
Amika$111.014.3★
amika moisture-minded hydration routine set | gift set for dry hair TSA travel approved
Amika$49.104.6★
amika hydro dream hair routine trial set
Amika$30.964.5★
What buyers say about amika set
What buyers praise and complain about, mined from review topics.What buyers love
“Great smell”
“The Good: Miracle Bond-Repair and Immediate Strength”
“Great value”
“moisturizes every stand I love it”
“My hair is so soft”
“This is a good size too”
“Helping my hair”
“Keeps my hair looking effortlessly flawless, and frizz free”
“It makes my hair look and feel healthy”
“Best product for my hair”
What buyers complain about
“Wasted money”
“My hair has been really struggling recently”
“NOT MOISTURIZING”
“Greasy and sticky”
“Very frustrating, especially for a product thats supposed to be quick and convenient to use”
“The product was smaller than I expected”
“These were clearly used”
“Not having any difference outcome from my other shampoo”
“Smells plesant”
“Did not work for my hair - very drying”
Top return reasons
Common questions
- Is amika set profitable to sell on Amazon United States?
- The niche generates $136K/yr across 16 tracked products. 7 of 7 products launched in the last 360 days are still selling. 90-day search growth is -17.1%. Flapen's verdict: Skip it (42/100).
- How competitive is the amika set niche?
- 1 brands and 2 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in amika set?
- Top complaints mined from reviews: Value For Money, Hair Related, Moist/Dry. The return rate is 1.0%.
- When does demand for amika set peak?
- Demand peaks in Nov–Dec; the busiest month runs 9.3× the quietest.
- What does it cost to enter the amika set niche?
- Listings span $26.31–$111.01; the average listing price is $50.30 (sweet spot $15–$100). The average incumbent carries 205 reviews — the moat a new listing must climb.