How competitive is the Amika Set niche on Amazon United States?

1 brands and 2 sellers compete in Amika Set on Amazon United States. The top 5 Amika Set products take 65% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Amika Set?

Amika Set buyers on Amazon United States complain most about Value For Money, Hair Related, Moist/Dry, the themes mined from the niche's reviews. Its return rate is 1.0%.

What does it cost to enter the Amika Set niche?

Amika Set sells for $50.30 on average on Amazon United States, inside our $15–$100 sweet spot. Listings span $26.31–$111.01. The average incumbent carries 205 reviews — the moat a new listing must climb.

Amika Set

brand-locked demand (top 5 brands take 100% of clicks) — Amika Set doesn't clear our bar today.

Signals High Price

Flapen Score

Skip it

Ranks 7,858 of 10,978 Beauty & Personal Care niches · −6 vs the category median of 48

This niche Category average · 10,978 niches

Is Amika Set profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Amika Set is a $136K/yr Amazon United States market (132K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 42/100.

Amika Set: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -17.1% over the last 90 days and 2.0% of searches end in a purchase.

$136K

revenue / yr

Units sold / yr5K

Search volume / yr-17.1%132K

Conversion rate2.0%

Avg price$50.30

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers1 · 2

Top-5 product click share65%

Open market0%

Avg brand age59 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 16 products

Top Amika Set products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

amika signature saviors essential trial set

Price: $27.61
Rating: 4.6/5
Reviews: 468
Age: 2y ago

amika everyday magic bestsellers set | gift set for all hair types TSA travel-size approved

Price: $30.33
Rating: 4.8/5
Reviews: 76
Age: 10mo ago

amika hydro dream hair routine trial set

Price: $30.96
Rating: 4.5/5
Reviews: 629
Age: 3y ago

amika soft strand stars nourishing wash + care set

Price: $52.42
Rating: 4.4/5
Reviews: 202
Age: 1y ago

amika inner strength repair routine set | gift set for dry damaged hair from bleach color chemical or heat use

Price: $56.71
Rating: 4.5/5
Reviews: 132
Age: 9mo ago

Newest

by launch date

amika supersized superfruit nourish + style set | for fine-to-thick hair types 1-3c seeking softer and more conditioned hair liter set for soft hair

Price: $110.66
Rating: 4.2/5
Reviews: 57
Age: 9mo ago

amika inner strength repair routine set | gift set for dry damaged hair from bleach color chemical or heat use

Price: $56.71
Rating: 4.5/5
Reviews: 132
Age: 9mo ago

amika everyday magic bestsellers set | gift set for all hair types TSA travel-size approved

Price: $30.33
Rating: 4.8/5
Reviews: 76
Age: 10mo ago

amika big mood volumizing styling set | gift set for touchable volume + texture

Price: $46.24
Rating: 4.6/5
Reviews: 84
Age: 10mo ago

amika moisture-minded hydration routine set | gift set for dry hair TSA travel approved

Price: $49.10
Rating: 4.6/5
Reviews: 44
Age: 10mo ago

Competition: brands, sellers & click share

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

1 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

Amika100%

Amika Set demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume132KCVR2.0%Products16Brands1Top 5 Brands100%OOS Rate11.2%Rating4.5★Reviews205Avg BSR#510

Peak months: Nov, Dec · busiest ÷ quietest = 9.3×

Top Amika Set search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

amika set53K/yr +22.7%2.2% conv.
amika gift set25K/yr -17.4%3.1% conv.
amika sets19K/yr -64.1%1.7% conv.
amika kit8K/yr +13.0%2.7% conv.
amika hair set12K/yr -30.7%2.0% conv.
amika hair products set16K/yr -55.8%1.5% conv.

What reviews say buyers love and hate about Amika Set

What buyers mention most, as a share of all reviews.

What buyers love

81% of reviews

Smell24%

“Great smell”

Quality-Overall14%

“The Good: Miracle Bond-Repair and Immediate Strength”

Value For Money12%

“Great value”

Moist/Dry8%

“moisturizes every stand I love it”

Soft Feel6%

“My hair is so soft”

What buyers complain about

54% of reviews

Value For Money12%

“Wasted money”

Hair Related6%

“My hair has been really struggling recently”

Moist/Dry6%

“NOT MOISTURIZING”

Oily/Greasy6%

“Greasy and sticky”

Ease Of Use5%

“Very frustrating, especially for a product thats supposed to be quick and convenient to use”

Amika Set return rate & reasons

Why buyers send it back, as a share of all return requests.

1.0%

Return rate

32%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

17%

2Smell

3Moist/Dry

4Advertised Vs Actual Product

5Product Condition

Common Amika Set questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Amika Set 42/100 on Amazon United States — Skip it. The niche generates $136K/yr across 16 tracked products. 7 of 7 products launched in the last 360 days are still selling. Search demand moved -17.1% over the last 90 days.