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Amika Reset

Fail

The top 5 brands take 95% of clicks, so Amika Reset is a Fail.

Flapen Score
40
40 / 100
Ranks 8,668 of 10,978 Beauty & Personal Care niches · −8 vs the category median of 48
Market size
$112K/yr159K searches / yr
90-day growth
-4.5%search demand this quarter
Competition
83%top-5 click share · 7 brands · 584 sellers

Flapen Score

Amika Reset against its category

The dotted line is the Beauty & Personal Care average. Past it, Amika Reset is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Amika Reset market on Amazon at a glance

Shoppers on Amazon United States searched for Amika Reset 159K times last year and spent an estimated $112K. The top 5 brands take 95% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 4.2% of those searches ended in a purchase.

Shoppers searched for this 159K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -4.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $112K a year.

Searches, last 12 months
159K
Growth, 90 days vs prior 90
-4.5%
Conversion, latest week
4.2%
Market size, estimated
$112Ka year
Peak month
July1.4× the quietest month
Top search term
loreal scalp serum20K searches a year

02 · Price

A sale here is worth $16.57.

Listings sell for $16.57 on average, from $7.76 to $28.02. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 1,000 to 1,250 of them. At $16.57 that is $17K to $21K a year per listing.

Average price
$16.57inside the $15 to $100 sweet spot
Price range
$7.76–$28.02
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
1,000–1,250
Revenue per listing a year
$17K–$21K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #179 within Scalp Treatments. It carries 2,245 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#179in Scalp Treatments
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
2,245per listing
Listings tracked
12

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
57 months

Products

Top Amika Reset products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

Brands

7 rising

Sellers

584

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

2%

  • Brand 145%
  • Brand 239%
  • Brand 34%
  • Brand 44%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (1 brand, 2%)

Demand

Amika Reset search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Amika Reset search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • loreal scalp serum20K/yr
  • loreal density booster serum9K/yr
  • hair vinegar19K/yr
  • oily hair treatment12K/yr
  • scalp rinse12K/yr
  • raspberry hair vinegar16K/yr
  • apieu raspberry hair vinegar15K/yr
  • loreal scalp6K/yr
  • scalp odor eliminator8K/yr
  • loreal elvive scalp serum6K/yr

Reviews and returns

What reviews say buyers love and hate about Amika Reset

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Smell”
14%of negative reviews mention “Smell”
0.8%of orders come back
“unpleasant smell”
A buyer, on “Smell”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Amika Reset questions

Answered from the same tracked data.