amika refill
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Great$47.36avg listing price — sweet spot $15–$100
Conversion
Great9.9%search→purchase rate — share of searches ending in a sale
Price range
Great$11.55–$110.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,736.54avg incumbent reviews — the moat a new listing must climb
Growth
Okay+11.8%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$92K$92K/yr · 20K searches
Competition
Bad77%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, amika refill is a $92K/yr Amazon United States market (20K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr. Verdict: Skip it — 46/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
amika refill market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $71K–$95K
- units × avg price
- Conversion rate
- 9.9%
- Avg BSR
- #542
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 1.7%
- Avg brand age
- 52 months
- Avg seller age
- 146 days
Competition & brand share
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.Brands
1 flat
Sellers
4
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
0%
- Amika100%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +11.8% search growth over the last 90 days.Peak months: Apr · busiest ÷ quietest = 1.9×
Top amika refill products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
amika normcore signature shampoo 500ml
Amika$35.944.6★387 rev
amika hydro rush intense moisture shampoo with hyaluronic acid 500ml
Amika$30.224.6★182 rev
Mirrorball High Shine + Protect Antioxidant Conditioner 500ml | amika
Amika$39.754.4★1,002 rev
amika normcore signature shampoo 275ml
Amika$24.894.6★3,386 rev
amika the kure strength repair shampoo 1000ml
Amika$72.774.7★2,880 rev
Newest
by launch date
amika supersized superfruit nourish + style set | for fine-to-thick hair types 1-3c seeking softer and more conditioned hair liter set for soft hair
Amika$110.7060 rev
amika forget frizz anti-frizz shampoo 1000ml | smoothing humidity protection up to 72 hour frizz control + lightweight hydration for medium to thick coarse hair types 2a-4c
Amika$72.85161 rev
Mirrorball High Shine + Protect Antioxidant Conditioner 500ml | amika
Amika$39.751,002 rev
amika Forever Friend Refillable Conditioner Bottle
Amika$11.55262 rev
amika hydro rush intense moisture shampoo with hyaluronic acid 500ml
Amika$30.22182 rev
Trending
90-day click momentumamika forget frizz anti-frizz shampoo 1000ml | smoothing humidity protection up to 72 hour frizz control + lightweight hydration for medium to thick coarse hair types 2a-4c
Amika$72.854.5★
amika the kure strength repair shampoo 1000ml
Amika$72.774.7★
amika the kure strength repair shampoo 275ml
Amika$27.324.7★
amika hydro rush intense moisture shampoo with hyaluronic acid 500ml
Amika$30.224.6★
Mirrorball High Shine + Protect Antioxidant Conditioner 500ml | amika
Amika$39.754.4★
What buyers say about amika refill
What buyers praise and complain about, mined from review topics.What buyers love
“Awesome smell”
“Great hydration”
“The quality is impressive in the hair very recommended”
“My hair is soft”
“Good value”
“This is a good size too”
“given life back into my hair”
“Works great on coarse curly hair”
“Love how great my hair feels”
“As advertised”
What buyers complain about
“Very oily do not like”
“it left my hair even more dry”
“overpriced”
“Does not smell good”
“The hair wizard just makes the hair stiff not soft and manageable”
“This shampoo burned my scalp in several places”
“Doesn't clean the same”
“even the color is different”
“it does not lather nearly like the first two bottles did”
“I do not recommend for any hair types”
Top return reasons
Common questions
- Is amika refill profitable to sell on Amazon United States?
- The niche generates $92K/yr across 13 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +11.8%. Flapen's verdict: Skip it (46/100).
- How competitive is the amika refill niche?
- 1 brands and 4 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in amika refill?
- Top complaints mined from reviews: Oily/Greasy, Moist/Dry, Value For Money. The return rate is 0.8%.
- When does demand for amika refill peak?
- Demand peaks in Apr; the busiest month runs 1.9× the quietest.
- What does it cost to enter the amika refill niche?
- Listings span $11.55–$110.70; the average listing price is $47.36 (sweet spot $15–$100). The average incumbent carries 1,737 reviews — the moat a new listing must climb.