How competitive is the Amika Refill niche on Amazon United States?

1 brands and 4 sellers compete in Amika Refill on Amazon United States. The top 5 Amika Refill products take 77% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Amika Refill?

Amika Refill buyers on Amazon United States complain most about Oily/Greasy, Moist/Dry, Value For Money, the themes mined from the niche's reviews. Its return rate is 0.8%.

What does it cost to enter the Amika Refill niche?

Amika Refill sells for $47.36 on average on Amazon United States, inside our $15–$100 sweet spot. Listings span $11.55–$110.70. The average incumbent carries 1,737 reviews — the moat a new listing must climb.

Amika Refill

brand-locked demand (top 5 brands take 100% of clicks) — Amika Refill doesn't clear our bar today.

Flapen Score

Skip it

Ranks 6,013 of 10,978 Beauty & Personal Care niches · −2 vs the category median of 48

This niche Category average · 10,978 niches

Is Amika Refill profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Amika Refill is a $92K/yr Amazon United States market (20K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr. Verdict: Skip it — 46/100.

Amika Refill: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +11.8% over the last 90 days and 9.9% of searches end in a purchase.

$92K

revenue / yr

Units sold / yr2K

Search volume / yr+11.8%20K

Conversion rate9.9%

Avg price$47.36

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers1 · 4

Top-5 product click share77%

Open market0%

Avg brand age52 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 13 products

Top Amika Refill products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

amika normcore signature shampoo 500ml

Price: $35.94
Rating: 4.6/5
Reviews: 387
Age: 4y ago

amika hydro rush intense moisture shampoo with hyaluronic acid 500ml

Price: $30.22
Rating: 4.6/5
Reviews: 182
Age: 3y ago

Mirrorball High Shine + Protect Antioxidant Conditioner 500ml | amika

Price: $39.75
Rating: 4.4/5
Reviews: 1,002
Age: 3y ago

amika normcore signature shampoo 275ml

Price: $24.89
Rating: 4.6/5
Reviews: 3,386
Age: 4y ago

amika the kure strength repair shampoo 1000ml

Price: $72.77
Rating: 4.7/5
Reviews: 2,880
Age: 5y ago

Newest

by launch date

amika supersized superfruit nourish + style set | for fine-to-thick hair types 1-3c seeking softer and more conditioned hair liter set for soft hair

Price: $110.70
Rating: 4.3/5
Reviews: 60
Age: 9mo ago

amika forget frizz anti-frizz shampoo 1000ml | smoothing humidity protection up to 72 hour frizz control + lightweight hydration for medium to thick coarse hair types 2a-4c

Price: $72.85
Rating: 4.5/5
Reviews: 161
Age: 10mo ago

Mirrorball High Shine + Protect Antioxidant Conditioner 500ml | amika

Price: $39.75
Rating: 4.4/5
Reviews: 1,002
Age: 3y ago

amika Forever Friend Refillable Conditioner Bottle

Price: $11.55
Rating: 4.4/5
Reviews: 262
Age: 3y ago

amika hydro rush intense moisture shampoo with hyaluronic acid 500ml

Price: $30.22
Rating: 4.6/5
Reviews: 182
Age: 3y ago

Competition: brands, sellers & click share

The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

1 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

Amika100%

Amika Refill demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume20KCVR9.9%Products13Brands1Top 5 Brands100%OOS Rate1.7%Rating4.5★Reviews1,737Avg BSR#542

Peak months: Apr · busiest ÷ quietest = 1.9×

What reviews say buyers love and hate about Amika Refill

What buyers mention most, as a share of all reviews.

What buyers love

82% of reviews

Smell22%

“Awesome smell”

Moist/Dry14%

“Great hydration”

Quality-Overall12%

“The quality is impressive in the hair very recommended”

Soft Feel10%

“My hair is soft”

Value For Money8%

“Good value”

What buyers complain about

69% of reviews

Oily/Greasy12%

“Very oily do not like”

Moist/Dry11%

“it left my hair even more dry”

Value For Money10%

“overpriced”

Smell10%

“Does not smell good”

Hair Related8%

“The hair wizard just makes the hair stiff not soft and manageable”

Amika Refill return rate & reasons

Why buyers send it back, as a share of all return requests.

0.8%

Return rate

17%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Smell

12%

2Oily/Greasy

12%

3Moist/Dry

11%

4Suitability Short Hair

5Value For Money

Common Amika Refill questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Amika Refill 46/100 on Amazon United States — Skip it. The niche generates $92K/yr across 13 tracked products. 2 of 2 products launched in the last 360 days are still selling. Search demand moved +11.8% over the last 90 days.