amika purple shampoo
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible14.8%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Incredible$32.54avg listing price — sweet spot $15–$100
Price range
Incredible$27.40–$42.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$736K$736K/yr · 153K searches
Review moat
Good1,071.67avg incumbent reviews — the moat a new listing must climb
Growth
Okay+4.3%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, amika purple shampoo is a $736K/yr Amazon United States market (153K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 49/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
amika purple shampoo market data
- Units sold / yr
- 20K–25K
- avg 6,000–8,000/product
- Revenue / yr
- $651K–$814K
- units × avg price
- Conversion rate
- 14.8%
- Avg BSR
- #168
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 73 months
- Avg seller age
- 154 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
1 flat
Sellers
4
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Amika100%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +4.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top amika purple shampoo search terms
- amika purple shampoo54K/yr
- amika bust your brass25K/yr
- amika bust your brass shampoo12K/yr
- amika purple shampoo and conditioner set19K/yr
- amika purple conditioner8K/yr
- amika purple6K/yr
- bust your brass3K/yr
- purple shampoo amika4K/yr
- amika blonde shampoo3K/yr
- amika blue shampoo4K/yr
Top amika purple shampoo products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 3 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Newest
by launch dateWhat buyers say about amika purple shampoo
What buyers praise and complain about, mined from review topics.What buyers love
“My hair was also soft and smelled beautiful”
“does not dry out hair too bad”
“My hairdresser recommended this product to keep my highlights fresh and bright”
“My hair is so soft”
“Great value for the money”
“Not only did it bring my color back”
“Absolutely great product for your hair”
“Great product”
“It is so soft and shiny too”
“this one has a great consistency that isnt too thick”
What buyers complain about
“Yes, its pricey,”
“Drying”
“Didnt work”
“Brassy color hair is gone”
“Not quite as good as my other brand”
“The smell is unpleasant”
“I have very, very thick hair and if I use the wrong products, they make my hair gross looking”
“It looks like it was previously returned”
“To harsh for my hair”
“Brassy color hair is gone”
Top return reasons
Common questions
- Is amika purple shampoo profitable to sell on Amazon United States?
- The niche generates $736K/yr across 3 tracked products. 90-day search growth is +4.3%. Flapen's verdict: Skip it (49/100).
- How competitive is the amika purple shampoo niche?
- 1 brands and 4 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in amika purple shampoo?
- Top complaints mined from reviews: Value For Money, Moist/Dry, Functionality-Overall. The return rate is 0.9%.
- When does demand for amika purple shampoo peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the amika purple shampoo niche?
- Listings span $27.40–$42.67; the average listing price is $32.54 (sweet spot $15–$100). The average incumbent carries 1,072 reviews — the moat a new listing must climb.