Amika Purple Shampoo

Shoppers searched for this 153K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.8% of those searches ended in a purchase. Searches in the last 90 days moved +4.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $736K a year.

Searches, last 12 months

153K

Growth, 90 days vs prior 90

+4.3%

Conversion, latest week

14.8%

Market size, estimated

$736Ka year

Peak month

July1.4× the quietest month

Top search term

amika purple shampoo54K searches a year

Listings sell for $32.54 on average, from $27.40 to $42.67. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 6,000 to 8,000 of them. At $32.54 that is $195K to $260K a year per listing.

Average price

$32.54inside the $15 to $100 sweet spot

Price range

$27.40–$42.67

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

6,000–8,000

Revenue per listing a year

$195K–$260K

Returns

0.9%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #168 within Conditioners. It carries 1,072 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#168in Conditioners

Average rating

4.63 starsAmazon United States average 4.42 stars

Average reviews

1,072per listing

Listings tracked

3

The brands on the shelf have sold for 73 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

73 months