How competitive is the Amika Purple Shampoo niche on Amazon United States?

1 brands and 4 sellers compete in Amika Purple Shampoo on Amazon United States. The top 5 Amika Purple Shampoo products take 100% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Amika Purple Shampoo?

Amika Purple Shampoo buyers on Amazon United States complain most about Value For Money, Moist/Dry, Functionality-Overall, the themes mined from the niche's reviews. Its return rate is 0.9%.

What does it cost to enter the Amika Purple Shampoo niche?

Amika Purple Shampoo sells for $32.54 on average on Amazon United States, inside our $15–$100 sweet spot. Listings span $27.40–$42.67. The average incumbent carries 1,072 reviews — the moat a new listing must climb.

Amika Purple Shampoo

a concentrated shelf (top 5 take 100% of clicks) — Amika Purple Shampoo doesn't clear our bar today.

Flapen Score

Skip it

Top 42% of 10,978 Beauty & Personal Care niches · +1 vs the category median of 48

This niche Category average · 10,978 niches

Is Amika Purple Shampoo profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Amika Purple Shampoo is a $736K/yr Amazon United States market (153K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 49/100.

Amika Purple Shampoo: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +4.3% over the last 90 days and 14.8% of searches end in a purchase.

$736K

revenue / yr

Units sold / yr25K

Search volume / yr+4.3%153K

Conversion rate14.8%

Avg price$32.54

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers1 · 4

Top-5 product click share100%

Open market0%

Avg brand age73 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 3 products

Top Amika Purple Shampoo products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

amika bust your brass cool blonde strength repair shampoo 275ml

Price: $27.54
Rating: 4.6/5
Reviews: 1,703
Age: 3y ago

amika bust your brass cool blonde strength repair conditioner 275ml

Price: $27.40
Rating: 4.8/5
Reviews: 513
Age: 2y ago

amika bust your brass toning + strength repair mask 250ml

Price: $42.67
Rating: 4.5/5
Reviews: 999
Age: 5y ago

Newest

by launch date

amika bust your brass cool blonde strength repair conditioner 275ml

Price: $27.40
Rating: 4.8/5
Reviews: 513
Age: 2y ago

amika bust your brass cool blonde strength repair shampoo 275ml

Price: $27.54
Rating: 4.6/5
Reviews: 1,703
Age: 3y ago

amika bust your brass toning + strength repair mask 250ml

Price: $42.67
Rating: 4.5/5
Reviews: 999
Age: 5y ago

Competition: brands, sellers & click share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

1 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Amika100%

Amika Purple Shampoo demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume153KCVR14.8%Products3Brands1Top 5 Brands100%OOS Rate0.0%Rating4.6★Reviews1,072Avg BSR#168

No pronounced peak months · busiest ÷ quietest = 1.4×

Top Amika Purple Shampoo search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

amika purple shampoo54K/yr +20.0%11.7% conv.
amika bust your brass25K/yr +12.5%8.7% conv.
amika bust your brass shampoo12K/yr +6.3%14.0% conv.
amika purple shampoo and conditioner set19K/yr -44.3%3.1% conv.
amika purple conditioner8K/yr +15.3%16.9% conv.
amika purple6K/yr +21.1%8.4% conv.
bust your brass3K/yr +36.3%7.9% conv.
purple shampoo amika4K/yr +0.4%11.8% conv.
amika blonde shampoo3K/yr +23.9%8.8% conv.
amika blue shampoo4K/yr -3.9%4.1% conv.

What reviews say buyers love and hate about Amika Purple Shampoo

What buyers mention most, as a share of all reviews.

What buyers love

88% of reviews

Smell31%

“My hair was also soft and smelled beautiful”

Moist/Dry11%

“does not dry out hair too bad”

Suitability Colored Hair9%

“My hairdresser recommended this product to keep my highlights fresh and bright”

Soft Feel9%

“My hair is so soft”

Value For Money8%

“Great value for the money”

What buyers complain about

80% of reviews

Value For Money23%

“Yes, its pricey,”

Moist/Dry22%

“Drying”

Functionality-Overall6%

“Didnt work”

Hair Related6%

“Brassy color hair is gone”

Quality-Overall6%

“Not quite as good as my other brand”

Amika Purple Shampoo return rate & reasons

Why buyers send it back, as a share of all return requests.

0.9%

Return rate

29%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall

17%

2Advertised Vs Actual Product

10%

3Moist/Dry

4Smell

5Value For Money

Common Amika Purple Shampoo questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Amika Purple Shampoo 49/100 on Amazon United States — Skip it. The niche generates $736K/yr across 3 tracked products. Search demand moved +4.3% over the last 90 days.