Amika Normcore Shampoo and Conditioner
FailThe top 5 brands take 100% of clicks, so Amika Normcore Shampoo and Conditioner is a Fail.
- Flapen Score
- 44 / 100Ranks 6,956 of 10,978 Beauty & Personal Care niches · −4 vs the category median of 4844
- Market size
- $256K/yr62K searches / yr
- 90-day growth
- -10.4%search demand this quarter
- Competition
- 94%top-5 click share · 1 brands · 4 sellers
Flapen Score
Amika Normcore Shampoo and Conditioner against its category
The dotted line is the Beauty & Personal Care average. Past it, Amika Normcore Shampoo and Conditioner is stronger. Inside it, weaker.
Market
The Amika Normcore Shampoo and Conditioner market on Amazon at a glance
Shoppers on Amazon United States searched for Amika Normcore Shampoo and Conditioner 62K times last year and spent an estimated $256K. One brand takes every click. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 9.0% of those searches ended in a purchase.
Shoppers searched for this 62K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.0% of those searches ended in a purchase. Searches in the last 90 days moved -10.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $256K a year.
- Searches, last 12 months
- 62K
- Growth, 90 days vs prior 90
- -10.4%
- Conversion, latest week
- 9.0%
- Market size, estimated
- $256Ka year
- Peak month
- December1.4× the quietest month
- Top search term
- amika normcore shampoo and conditioner26K searches a year
02 · Price
A sale here is worth $45.95.
Listings sell for $45.95 on average, from $23.62 to $110.70. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 1,000 to 1,250 of them. At $45.95 that is $46K to $57K a year per listing.
- Average price
- $45.95inside the $15 to $100 sweet spot
- Price range
- $23.62–$110.70
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- $46K–$57K
- Returns
- 0.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #534 within Conditioners. It carries 1,431 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 3.9%
- Average rank
- #534in Conditioners
- Average rating
- 4.52 starsAmazon United States average 4.42 stars
- Average reviews
- 1,431per listing
- Listings tracked
- 6
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 61 months
Products
Top Amika Normcore Shampoo and Conditioner products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
amika normcore signature shampoo 275ml
- Price
- $24.89
- Rating
- 4.6/5
- Reviews
- 3,386
- Age
- 4y ago
amika normcore signature conditioner 275ml
- Price
- $23.62
- Rating
- 4.6/5
- Reviews
- 4,069
- Age
- 4y ago
amika soft strand stars nourishing wash + care set
- Price
- $52.41
- Rating
- 4.4/5
- Reviews
- 208
- Age
- 1y ago
amika supersized superfruit nourish + style set | for fine-to-thick hair types 1-3c seeking softer and more conditioned hair liter set for soft hair
- Price
- $110.70
- Rating
- 4.3/5
- Reviews
- 60
- Age
- 9mo ago
amika normcore signature shampoo 500ml
- Price
- $35.94
- Rating
- 4.6/5
- Reviews
- 387
- Age
- 4y ago
Trending
estimated 90-day click momentumamika normcore signature shampoo 500ml
- Price
- $35.94
- Rating
- 4.6/5
- Reviews
- 387
- Age
- 4y ago
amika supersized superfruit nourish + style set | for fine-to-thick hair types 1-3c seeking softer and more conditioned hair liter set for soft hair
- Price
- $110.70
- Rating
- 4.3/5
- Reviews
- 60
- Age
- 9mo ago
amika signature saviors essential trial set
- Price
- $28.12
- Rating
- 4.6/5
- Reviews
- 474
- Age
- 2y ago
amika normcore signature shampoo 275ml
- Price
- $24.89
- Rating
- 4.6/5
- Reviews
- 3,386
- Age
- 4y ago
amika soft strand stars nourishing wash + care set
- Price
- $52.41
- Rating
- 4.4/5
- Reviews
- 208
- Age
- 1y ago
Newest
by launch dateamika supersized superfruit nourish + style set | for fine-to-thick hair types 1-3c seeking softer and more conditioned hair liter set for soft hair
- Price
- $110.70
- Rating
- 4.3/5
- Reviews
- 60
- Age
- 9mo ago
amika soft strand stars nourishing wash + care set
- Price
- $52.41
- Rating
- 4.4/5
- Reviews
- 208
- Age
- 1y ago
amika signature saviors essential trial set
- Price
- $28.12
- Rating
- 4.6/5
- Reviews
- 474
- Age
- 2y ago
amika normcore signature shampoo 275ml
- Price
- $24.89
- Rating
- 4.6/5
- Reviews
- 3,386
- Age
- 4y ago
amika normcore signature conditioner 275ml
- Price
- $23.62
- Rating
- 4.6/5
- Reviews
- 4,069
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 94% of clicks. A locked shelf that new listings rarely crack.
Brands
1 flat
Sellers
4
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
94%
Top 20: 100%
Open market
0%
- Amika100%
Demand
Amika Normcore Shampoo and Conditioner search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Amika Normcore Shampoo and Conditioner search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- amika normcore shampoo and conditioner26K/yr
- amika normcore19K/yr
- amika normcore shampoo11K/yr
- amika normcore conditioner7K/yr
Reviews and returns
What reviews say buyers love and hate about Amika Normcore Shampoo and Conditioner
We read the reviews and the return reasons for every product selling here.
“Very oily do not like”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Amika Normcore Shampoo and Conditioner questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data