Amika Hydro Rush

Shoppers searched for this 420K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -31.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $163K a year.

Searches, last 12 months

420K

Growth, 90 days vs prior 90

-31.4%

Conversion, latest week

2.6%

Market size, estimated

$163Ka year

Peak month

January2.2× the quietest month

Top search term

loreal hair serum105K searches a year

Listings sell for $15.13 on average, from $7.12 to $35.46. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At $15.13 that is $8K to $11K a year per listing.

Average price

$15.13inside the $15 to $100 sweet spot

Price range

$7.12–$35.46

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

500–750

Revenue per listing a year

$8K–$11K

Returns

0.7%of orders · Amazon United States median 2.1%

43% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #97 within Hair Treatment Oils. It carries 8,231 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings

43%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#97in Hair Treatment Oils

Average rating

4.48 starsAmazon United States average 4.42 stars

Average reviews

8,231per listing

Listings tracked

14

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

53 months