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52

amika hair spray

Worth a look

Shows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 59Growth 55Conversion 87Competition 5Returns 100Price range 89Avg price 93Brand share 0Review moat 30Quality gap 52

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Great$22.06

avg listing price — sweet spot $15–$100

Price range

Great$13.81–$30.67

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great10.0%

search→purchase rate — share of searches ending in a sale

Market size

Good$471K

$471K/yr · 213K searches

Growth

Good+27.7%

90-day search growth — must beat 0% to launch

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Okay3,512.86

avg incumbent reviews — the moat a new listing must climb

Competition

Bad94%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, amika hair spray is a $471K/yr Amazon United States market (213K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 52/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

amika hair spray market data

Units sold / yr
25K–30K
avg 3,000–4,000/product
Revenue / yr
$552K–$662K
units × avg price
Conversion rate
10.0%
Avg BSR
#93
Page quality
0%
Prime
100%
Sponsored
100%
Out of stock
0.0%
Avg brand age
100 months
Avg seller age
158 days

Competition & brand share

The top 5 products capture 94% of clicks — a locked-up shelf that new listings rarely crack.

Brands

1 flat

Sellers

2

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

94%

Top 20: 100%

Open market

0%

  • Amika100%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +27.7% search growth over the last 90 days.
10K6KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Top amika hair spray search terms

  • amika hair spray144K/yr
  • amika hairspray33K/yr
  • amika fluxus touchable hairspray19K/yr
  • amika touchable hairspray6K/yr
  • hair spray amika5K/yr
  • amika hairspray for women3K/yr
  • amika hair spray women1K/yr
All search terms

Top amika hair spray products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$47K20%$94K30%$141K40%$189K1001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 7 tracked products in this niche — three views at once, no toggling.

What buyers say about amika hair spray

What buyers praise and complain about, mined from review topics.

What buyers love

Smell35%

“Works well and has a nice subtle smell”

Quality-Overall11%

“Great Product”

Suitability Curly Hair9%

“it does help with the frizz for sure”

Suitability Humid Weather5%

“A must if you live in humid climate”

Weight Light4%

“Not too light”

Hair Growth4%

“My hair stays smooth”

Hair Styling4%

“strong hairspray”

Wrinkle2%

“Works well and helps frizz”

Value For Money2%

“it is worth every penny”

Protection2%

“Hair protectant”

What buyers complain about

Value For Money13%

“Waste of money”

Functionality-Overall11%

“The spray nozzle did not work. Nothing would come out.”

Smell10%

“has an odd smell”

Suitability Humid Weather8%

“Does NOT work in South Carolina humidity”

Ease Of Use7%

“Hard to use product”

Moist/Dry6%

“dried my hair out”

Product Condition5%

“Used product received”

Quality-Overall4%

“not as good as I expected”

Adhesion/Stickiness4%

“it leaves my hair feeling sticky”

Oily/Greasy3%

“itll make your hair look greasy”

Common questions

Is amika hair spray profitable to sell on Amazon United States?
The niche generates $471K/yr across 7 tracked products. 90-day search growth is +27.7%. Flapen's verdict: Worth a look (52/100).
How competitive is the amika hair spray niche?
1 brands and 2 sellers compete. The top 5 products take 94% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in amika hair spray?
Top complaints mined from reviews: Value For Money, Functionality-Overall, Smell. The return rate is 0.0%.
When does demand for amika hair spray peak?
Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the amika hair spray niche?
Listings span $13.81–$30.67; the average listing price is $22.06 (sweet spot $15–$100). The average incumbent carries 3,513 reviews — the moat a new listing must climb.